The best way to describe my work is to show the work. Go to the link.

• Served as liaison between franchisees and publisher while developing new territories for advertising-based tourist maps and guides in various resort areas around the US. • Hired and directed independent artists • Established benchmarks and deadlines while evaluating the progress and quality of new projects.

• Created and maintained internal and external organizational communication networks. • Served as liaison between the college and media outlets. • Wrote and distributed news releases. Pitched news stories, created and directed an internal speakers bureau to address various topical stories and events. • Edited and designed quarterly alumni publication and annual report. • Consulted with other college departments for marketing, recruiting and advertising needs.• Was part of the strategic planning team.

• Helped with branding activities for various companies. • Facilitated focus groups and surveys. • Directed the design and publishing of a broad assortment of marketing materials for both retail and wholesale companies.• Wrote advertising copy, established budgets, purchased media, measured market penetration.

Worked on a limited duration basis for three companies in the early 1990s. These included an advertising agency, a national manufacturing company and a local computer retail company. I lump these jobs together because I performed essentially the same type of work for all three even though their markets and products were vastly different. With all these companies I first gained an understanding of their markets and channels, determined the best ways to penetrate those markets, evaluated results. And, when necessary, developed innovative new approaches to attract new prospects. This is where I learned that, regardless of the industry or the type of customers they try to reach, the processes for determining and delivering the right messages to the right people are essentially the same.