EVP of Managed Markets and Strategy at NaviSync, aboutique Managed Markets Agency. Lead Business Development, Co-Lead MM and Strategy across therapeutic areas.. Support all current AOR and project based clients.

Worked with the Health Care Systems marketing team to prepare and launch two new products into the Hemophilia market (ALPROLIX, Factor IX for Hem B and ELOCTATE, Factor VIII for Hem A)Worked onsite at Biogen Idec 4 days per week to manage launch projects and planningLaunched ALPROLIX in April 2014, ELOCTATE in June 2014

Direct report to Executive Chairman of the Board of DirectorsBuild overall organizational structure, financial resources requirements, sales force size, targeting and alignment, as well as internal resources needed to build a viable start up single-brand specialty pharmaceutical companyResponsible for entire marketing function; manage P&L and A&P budget to ensure alignment with corporate and financial objectivesManage agencies and vendors to ensure successful strategic… Show more Direct report to Executive Chairman of the Board of DirectorsBuild overall organizational structure, financial resources requirements, sales force size, targeting and alignment, as well as internal resources needed to build a viable start up single-brand specialty pharmaceutical companyResponsible for entire marketing function; manage P&L and A&P budget to ensure alignment with corporate and financial objectivesManage agencies and vendors to ensure successful strategic and tactical implementation of all programs and projects within specified budget and time frameDevelop annual and 5 year brand plans, and execute all strategic and tactical plans for CAMBIA (migraine market) and Lorzone (muscle relaxant) Responsible for business development and US liaison for Canadian launch Show less

Senior Director, Managed Markets Marketing:Reported directly to Executive Vice President of Managed Markets, Government, Trade and Public PolicyResponsible for the development, coordination and implementation of managed markets strategies, tactics and budgets for all inline promoted products and launch brands (Embeda, Flector Patch, Skelaxin, Avinza, Altace, Remoxy, Sonata and Acurox) in multiple therapeutic categories (pain, CNS, CV and topical markets)Managed up to 5… Show more Senior Director, Managed Markets Marketing:Reported directly to Executive Vice President of Managed Markets, Government, Trade and Public PolicyResponsible for the development, coordination and implementation of managed markets strategies, tactics and budgets for all inline promoted products and launch brands (Embeda, Flector Patch, Skelaxin, Avinza, Altace, Remoxy, Sonata and Acurox) in multiple therapeutic categories (pain, CNS, CV and topical markets)Managed up to 5 direct reportsDevelopment of strategic marketing launch plans - formulated wholesaler and retailer trade programs and established customer relationships; created a unique co-pay card program for the launch of Embeda which was embraced by national chain, regional chain and independent pharmaciesPartnered closely with Vice Presidents of Commercial and Government Accounts to develop key strategies, tactics and training for National and Regional Account Director teamWorked closely with sales force leadership in developing a managed markets pull-through process which maximized brand formulary coverage and status at the national, regional and local levelDirector of CNS Marketing:Direct report to Senior Vice President regarding all strategic and tactical initiatives for key in-market and phase 3 brands: Sonata (insomnia), Skelaxin (pain) and Vanquix (epilepsy)Provide neuroscience strategic direction and commercial business development opportunities to senior managementFull P&L, strategic and tactical responsibility for Sonata (insomnia) and Vanquix (epilepsy)Responsible for leading and developing all business plans, budgeting and tacticsKey member for TAST (Therapeutic Area Strategic Team) providing commercial recommendations to establish King Pharmaceuticals’ corporate strategic platformDeveloped DTC super bowl ad to drive CV disease state awareness (Altace) Show less

Responsible for the development and implementation of all marketing strategies and tactics for Zomig (Nasal Spray, ZMT and Tablets) into the migraine market representing $200 million in salesDeveloped KOL strategies and partnering opportunitiesDeveloped DTC campaign for Zomig franchise. Launched Zomig Nasal SprayManaged 10 specialty neurology representatives; responsible for sales in the Northeast region

Responsible for developing strategic plan for new therapeutic area (Restless Leg Syndrome), an undeveloped market, positioning Pfizer as the leader in movement disordersProvided marketing leadership on market analytics team to assess market valuation, validate market assumptions and develop product entry profile to achieve success in the United States and global marketsPartnered with Pfizer Research Development Group (PRDG), ensured Phase III studies were aligned with strategic… Show more Responsible for developing strategic plan for new therapeutic area (Restless Leg Syndrome), an undeveloped market, positioning Pfizer as the leader in movement disordersProvided marketing leadership on market analytics team to assess market valuation, validate market assumptions and develop product entry profile to achieve success in the United States and global marketsPartnered with Pfizer Research Development Group (PRDG), ensured Phase III studies were aligned with strategic goalsDeveloped strategy tactics and budget for Mirapex for treatment of Parkinson’s Disease (#1 DA in class) representing $200 million in sales Show less

Team leader for launch of Frova into the migraine market; responsible for development and implementation of strategies, tactics and budgetLed KOL development and key migraine association relationshipsResponsible for strategic market planning, budgeting and P&L management for the neurology and primary care pain portfolio with direct reporting to the VP/General ManagerLeader of multifunctional teams for inline commercial brands and new business opportunitiesLed… Show more Team leader for launch of Frova into the migraine market; responsible for development and implementation of strategies, tactics and budgetLed KOL development and key migraine association relationshipsResponsible for strategic market planning, budgeting and P&L management for the neurology and primary care pain portfolio with direct reporting to the VP/General ManagerLeader of multifunctional teams for inline commercial brands and new business opportunitiesLed marketing team in presenting and obtaining approval of strategic business plans to senior managementDirected market analytics research to identify new market opportunities and validate key assumptionsResponsible for the management and development of support staff (product managers, associate product managers, administrative support)Successfully attained co-marketing partner, UCB Pharma, for key product launch (Frova) into migraine market - established general marketing alliance team; commercial team leader; managed Phase III/IV development of FrovatriptanTeam leader for new product launches - Frova – migraine market; Roxicodone – pain marketManaged out-licensing agreement of 6 products to Draxis Pharmaceuticals in Toronto, Canada; direct report to President/CEO and Chief Corporate CounselProvided leadership in life cycle management and evaluated alternative delivery options - Nano Technology, Nasal Sprays, Transdermal Patches, Injectable Show less

Developed strategic / tactical plans for new and inline brands; recommended supporting budgets to senior leadership. Utilized extensive market research to establish market entry strategies, brand positioning and supportive tacticsDeveloped brand optimization model to support product investment and return requirementsPlanned and executed educational initiative with key opinion leaders to effectively shift the treatment paradigm for Parkinson’s Disease; brand team leader for new… Show more Developed strategic / tactical plans for new and inline brands; recommended supporting budgets to senior leadership. Utilized extensive market research to establish market entry strategies, brand positioning and supportive tacticsDeveloped brand optimization model to support product investment and return requirementsPlanned and executed educational initiative with key opinion leaders to effectively shift the treatment paradigm for Parkinson’s Disease; brand team leader for new product launch in Parkinson’s Disease (Comtan)Managed Sandoz headache franchiseResponsible for the development and implementation of brand strategies, budgets and tactics for the launch of Migranal Nasal Spray into the migraine marketManaged celebrity DTC campaign utilizing Super Bowl MVP, Terrell Davis, as brand spokesman targeting 16 key cities and headache centersUtilized key headache centers for physician, media and consumer education programsSales:• Neurology Specialist• Senior Medical Representative• 8-month management rotation as District Manager for New York• Professional Medical Representative Show less