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Dan Sharp is a Director of Product and Operations DAX at DAX. He possess expertise in outdoor advertising, media planning, digital media, advertising, media buying and 9 more skills. He is proficient in Portuguese.
Dax
View- Website:
- thisisglobal.com
- Employees:
- 4672
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Director Of Product And Operations DaxDaxLondon, Gb -
Head Of ProductDax Jul 2019 - PresentLondon, England Metropolitan Area -
Head Of Trading TechnologyPrimesight Oct 2018 - Jul 2019London, United KingdomManaging a team of 6 consisting of Digital campaign planners and a Digital Business analyst.-Making sure that all digital campaigns for Primesight across Roadside, Cinema and Airports are delivered correctly.-Lead on developing our internal trading and inventory management systems with our software partners.-Lead on automating the current trading process with both OOH Specialist partners and Agencies.-Lead on Primesights 'Programmatic' offering - making our digital inventory available in SSP's to buy in real time through DSP's.-Representing Primesight at both the OOH Industry standards committee and Technical committee.
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Head Of Product DevelopmentPrimesight Aug 2017 - Oct 2018London, United KingdomTo develop and make available any system, process or opportunity to the wider sales team beyond what they currently had available.-Implemented the PILOT Digital Inventory management system allowing Primesight to more effectively manage its digital inventory whilst also giving more choice to our clients.-Implemented PRIMESPOT offering clients the opportunity to purchase display in Primesight's cinema foyers dynamically only around selected films. 70% of all cinema foyer campaigns are now transacted this way.-Implemented Primesight's first automated PRICING MATRIX giving our internal teams an automated trading price which varied depending on the parameters of a brief. This resulted in much greater consistency in pricing across the business.
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Head Of Digital SalesPrimesight Jan 2016 - Aug 2017London, United KingdomManaged a team of 8 consisting of 4 sales people and 4 campaign planners/schedulers.-Hitting monthly targets and overall revenue on Primesights Digital assets which included Roadside, Cinema and Transport environments.-Making sure the display of each campaign was correct whilst managing available inventory to maximise revenue.-Innovation - including the deployment and creation of data triggered dynamic advertising and audience trading options.
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Business DirectorPrimesight Aug 2013 - Jan 2016London, United KingdomManaged a team of 4 sales leads whose primary role was to sell Primesights 'Environments' portfolio. This included digital and paper opportunities nationally within Cinema foyers and on the Glasgow Subway.
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Account DirectorPrimesight Outdoor Oct 2012 - Aug 2013London, United KingdomRepped the biggest agency patch in Primesight, including the largest spending agency - Mediacom. -Managed and grew relationships whilst maintaining and growing revenue. -Writing and delivering innovative out of home solutions both proactively and in response to client briefs.-Liaising internally with senior management and other internal teams to deliver on our proposals.
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Agency Account ManagerPrimesight Outdoor Jan 2011 - Oct 2012
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Account ManagerClear Channel Outdoor Mar 2008 - Dec 2010 -
Sales ExecutiveHaymarket Publishing Apr 2006 - Jan 2008
Dan Sharp Skills
Dan Sharp Education Details
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Communications -
Cranbrook Grammar School
Frequently Asked Questions about Dan Sharp
What company does Dan Sharp work for?
Dan Sharp works for Dax
What is Dan Sharp's role at the current company?
Dan Sharp's current role is Director of Product and Operations DAX.
What is Dan Sharp's email address?
Dan Sharp's email address is da****@****ail.com
What is Dan Sharp's direct phone number?
Dan Sharp's direct phone number is +4420790*****
What schools did Dan Sharp attend?
Dan Sharp attended University Of East London, Cranbrook Grammar School.
What skills is Dan Sharp known for?
Dan Sharp has skills like Outdoor Advertising, Media Planning, Digital Media, Advertising, Media Buying, Media Strategy, Advertising Sales, Digital Marketing, Digital Strategy, Integrated Marketing, Online Advertising, Account Management.
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