Presently living the Corleone Conundrum. I keep trying to get out of branding and they just keep dragging me back in.

Siegelvision is the brainchild of Alan Siegel, renowned branding guru, author, pioneer of simplified communications, and brand champion of many of the country’s most iconic and complex corporate, government and not-for-profit institutions — from the IRS to the US Air Force, to the NBA, to Citibank and more.Siegelvison was created to help socially responsible organizations realize who they are, what their promise is and why people should care about them. Clients include National… Show more Siegelvision is the brainchild of Alan Siegel, renowned branding guru, author, pioneer of simplified communications, and brand champion of many of the country’s most iconic and complex corporate, government and not-for-profit institutions — from the IRS to the US Air Force, to the NBA, to Citibank and more.Siegelvison was created to help socially responsible organizations realize who they are, what their promise is and why people should care about them. Clients include National Geographic, NPR, John Jay College, Cornell, The Lupus Foundation, the City of Memphis.We are a brand identity consultancy built around the simple brand-building philosophy — “Clarity above all.” Show less

The Monkey Ranch is a small, lithe, creative co-operative that delivers big ideas without the hassle of a big agency.We don’t believe in careless advertising.If you don’t care about the person you are talking to, you can’t really claim to be communicating with them.We believe in:Selling with CareSelling with loveSelling with joyIn the era of the empowered consumer, we need to be relevant to lives of the people we wish to engage.The Monkey… Show more The Monkey Ranch is a small, lithe, creative co-operative that delivers big ideas without the hassle of a big agency.We don’t believe in careless advertising.If you don’t care about the person you are talking to, you can’t really claim to be communicating with them.We believe in:Selling with CareSelling with loveSelling with joyIn the era of the empowered consumer, we need to be relevant to lives of the people we wish to engage.The Monkey Ranch’s specialty is helping non-profits and corporations with marketing efforts that focus on building and strengthening their communities.We believe that helping to make the world a better place is the ultimate best business practice.And that leads us to our one word philosophy:JOY We think that if it isn’t joyous, it’s useless.Charm. Beguile. Make me smile.Those are the only communications that truly connect.Because to move someone to act you must first touch them.Anyway, that’s what we think. What do you think? Show less

How do you maintain a luxury brand as it broadens its reach into the mass market? What if that luxury brand is actually a non-profit foundation that fights poverty? The Robin Hood foundation targets a small number of mega-wealthy donors by utilizing fundraising galas and other event driven engagements. The organization decided to broaden its reach and introduce everyday New Yorkers to its mission. The challenge then became – How do you maintain exclusivity once you… Show more How do you maintain a luxury brand as it broadens its reach into the mass market? What if that luxury brand is actually a non-profit foundation that fights poverty? The Robin Hood foundation targets a small number of mega-wealthy donors by utilizing fundraising galas and other event driven engagements. The organization decided to broaden its reach and introduce everyday New Yorkers to its mission. The challenge then became – How do you maintain exclusivity once you open the doors to eight million people? SOLUTION: Maintain a high level of design and production value for every piece of communication, at every touch point to Robin Hood donors, and when broadening the communication, highlight what we all have in common--a shared love and concern for our city.Robin Hood has been an interesting challenge for a writer.I've written newsletters, annual reports,emails, tweets, speeches and even celebrity scripts for a live Black Eyed Peas concert for 60,000 in Central Park. And just after I can finally claim to have mastered the 30 second film, I've leapt to films 10 times as long, short form docs that tell the story of New York's poor. Life is always interesting in Sherwood Forest. Show less

-Freelance at Cheil/Barbaria working on Digital, Experiential, Social Media. --Freelance at Geneisis,Inc on branding assignments for Qwest Communications. -At Averett Free Ginsberg on Purina ONE.-At The Monkey Ranch on Museum of Chinese in America.