I am passionate about online usability, information design and conversion optimisation within the digital space and have a devoted my career to growing within this arena. I have over 20 years’ experience across a broad range of the digital delivery value chain, from strategy to design to product development to marketing to implementation, within range of industries – including:Financial services, Retail, FMCG, Fin-tech, Telecoms, ICT – both from within corporate as well as agency. I am a hybrid of many disciplines, possessing a mix of strategic marketing, technical knowledge, UX and project management skills to engineer, deliver and report all metrics across a variety digital marketing platforms.At Shanghai Digital, my focus is on providing through-the-line corporate agency delivery and full-service digital solutions, from cutting-edge strategy to media buying, to creating websites and apps. Our team's collaboration has been pivotal in servicing prestigious brands and delivering user-centric digital experiences that drive conversions.Leveraging over two decades of experience in the digital realm, my mission is to optimise online interactions through strategic planning and implementation across various industries. With a forte in Usability and conversion optimisation, we ensure that our digital strategies not only resonate with clients but also convert users into lasting customers.
Shanghai Digital
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Principal Consultant, Digital Strategy, Experience Delivery And Conversion OptimisationShanghai DigitalJohannesburg, Gp, Za
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Head Of Digital Strategy, Experience Delivery And Conversion OptimisationShanghai Digital Jul 2019 - PresentJohannesburg Area, South Africa• Assisted in the development of a comprehensive digital strategy for Old Shanghai corporate clients, resulting in increased brand visibility and engagement.• Managed the execution of various Digital projects, where required - ensuring high-quality deliverables.• Worked in collaboration with Old Shanghai, BMW global, and Global consulting partners to setup CRM framework within Adobe Campaign Manager Platform. • Setup Service delivery framework within agency to support NRSM model.• Created Best practice Email templates in line with Adobe Campaign Manager platform, and BMW Brand guidelines.• Trained Old Shanghai account managers and designers on Service delivery framework, Email best practice, Way of work, template coding and HTML best practices.• Setup and managed the monthly outbound marketing and CRM initiatives, to support BMW SA's Global New Retail Sales Model. • Worked as technical implementation partner to Old Shanghai to execute the monthly CRM initiatives to support BMW, Mini and Motorrad retailers.
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Business Development ManagerMachine3 - Mobile Programmatic Jan 2011 - PresentJohannesburg Area, South AfricaIntroducing Machine3 Programmatic Mobile DSPProgrammatic mobile media buying helps business make the most of micro-moments by allow advertisers to buy inventory across a variety of ad exchanges, networks and publishers across a variety of mobile platforms.
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Principal Consultant (Usability And Conversion Optimisation), Business Development ManagerMediactive Digital Jan 2003 - PresentSouth AfricaBusiness development manager and Principle Digital consultant to a number of leading SA online agencies and associate brands. I assist in the strategic planning of a variety of integrated digital programs and campaigns - working on a range of strategic projects, including; research and competitor reviews, digital strategy, channel strategy, communication strategy, content strategy, social media strategy, amongst others.
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Hfi Cua™ - Principal Consultant (Usability And Conversion Optimisation)Dimension Data Jun 2017 - Sep 2018Johannesburg Area, South AfricaPart of the core leadership team tasked with transforming Dimension Datas' Digital platforms to ensure Dimension Data keep pace with B2B demands to reach audiences across a variety of channels, and Develop more effective lead nurturing processes to manage those leads through a complex, multi-touch-point buying cycles.Assist in leading the development and integration of marketing systems as it applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. Key role for bridging IT with modern marketing demands. -
Senior Ux ArchitectDimension Data Feb 2015 - Aug 2017Johannesburg Area, South AfricaSupported Dimension Datas’ Business goals by creating a world class user experience for all Dimension Data digital properties, related websites and productsResponsible for the creation of a UX center of excellence and a development framework that includes analytics, insights, strategy, go-to-market, UX , development and reportingEstablishment of User-centred methodologies, frameworks, standards and templates.Ensured that UX is followed throughout all development phases, includingPlanning Requirements GatheringConceptDesignDevelopmentReporting
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Digital Marketing ManagerHollard Insurance Jan 2009 - Jan 2011Johannesburg Area, South AfricaHollard Insurance offer a variety of financial and short term insurance products via a network of partners as well as direct to consumer brands, such as Pay As You drive, MotorXtender, Hollard Life, Hollard Funeral - with our department managing the online / digital channels. All initiaitives are targeted and directly measured into the call-centres in terms of leads generated.As Online Marketing Manager to the brands, above, I assisted in the strategic planning, development, production, account management and execution of the integrated targeted digital media campaigns on a variety of platforms and channels including; websites, mobile (SMS, MMS, USSD), SEO, SEM, banner placement, e-newsletters, and management of any digital component vital to building brand and lead generation in online space.
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Digital Marketing SpecialistTelesure Group Services Jan 2005 - Dec 2008Johannesburg Area, South AfricaTelesure/ Upstream manage the advertising / billing / scheduling for a variety of short term insurance brands, with our department managing the online / e-newsletter channels. All artwork is targeted and directly measured into the call centres in terms of leads generated.As Digital Marketing Specialist, I assisted in the strategic planning, development, production, account management and execution of the integrated targeted digital media campaigns on a variety of platforms and channels including; websites, SMS, mobile content, flash, banners, e-newsletters, and management of any component vital to building brand and lead generation in online space.
Dan Snyman Skills
Dan Snyman Education Details
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Human Factors InternationalUsability And User Centered Design -
Project Management -
Institute Of Marketing Management (I.M.M)Business/Commerce, General
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Parktown Boys High SchoolHigh School
Frequently Asked Questions about Dan Snyman
What company does Dan Snyman work for?
Dan Snyman works for Shanghai Digital
What is Dan Snyman's role at the current company?
Dan Snyman's current role is Principal Consultant, Digital Strategy, Experience Delivery and Conversion Optimisation.
What schools did Dan Snyman attend?
Dan Snyman attended Human Factors International, Varsity College, Institute Of Marketing Management (I.m.m), Parktown Boys High School.
What skills is Dan Snyman known for?
Dan Snyman has skills like Online Marketing, Social Media, Digital Marketing, Management, Digital Strategy, Agile Methodologies, Marketing, Marketing Strategy, Online Advertising, Project Management, Content Strategy, Consulting.
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Daniel Snyman
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3dimensiondata.com, gmail.com, global.ntt -
Daniel Snyman
Regional Sales At Leopard Catamarans, Africa, Mauritius, Seychelles & Middle East - Travelopia Holdings LimitedCity Of Cape Town -
Daniel Snyman
Senior Technical Support Specialist At Interactive Television AfricaCity Of Johannesburg
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