I create captivating content for brands, businesses and websites. My informative and entertaining articles, blogs and posts get read, shared and ranked. Google's generative AI answers love some of my content -- placing my client's articles above the paid search advertising at a fraction of the cost!In a previous life I was an award-winning journalist with daily newspaper and wire service experience. As an editor and publisher I had a strong track record of developing popular and informative websites and building communities utilizing social marketing tools such as Facebook, Twitter and Instagram.Before moving to Texas, I created and sold two hyper-local media sites in Virginia. Prior to that, as a media relations/public relations pro in New York City and Washington, D.C. I had experience working with local, national and international organizations.Career highlights:*Current inbound marketing content clients include local and regional companies in oil & gas, manufacturing, IT, telecom, software, HR, employment recruiting, fitness industry and government and public organizations. *Built VivaLoudoun.com into 5 million a year page view brand. Social marketing of site included 8,000-plus followers on Twitter and 3,000-plus fans of site on Facebook.*Built LoudounPrepSports brand (acquired by DigitalSports) and website from four pages of content to 10,000 pages.*Media relations for USAID’s largest subcontractor.*Represented companies from France (Digigram) and Australia (Tieline Technology) in US by writing product press releases and facilitating story placement in U.S. and foreign trade press. *Coordinated Bratskeir & Co. public relations speaker’s bureau campaign for Eckerd Drug in 30 U.S. cities and managed strategic marketing promotion with Reebok. *Wrote lesson plans for Pittsburgh schools for Polar Water campaign. *Created taglines and marketing material for Revlon.*20 years of comprehensive journalistic experience as news/feature writer and editor for Associated Press and other regional newspapers in California and Virginia.Current content clients include:*PEO*ERP consultant*Attorney*Insurance Agency*Playground equipment and design*Manufacturer*Marketing firm*Software provider*Oral surgeon*Plumbing company*Aviation
Dan Sousa Communications
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OwnerDan Sousa Communications Sep 2015 - PresentThe Woodlands, Texas (Houston Area)I bring more than 30 years of writing and editing experience to my clients. I can help businesses and other groups with their communications needs from press relations, media pitches, blog posts, website content, brochures, and other items.
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Editor And OwnerViva Loudoun Llc Aug 2009 - Jun 2014I returned to my roots in Loudoun County where I built LoudounPrepSports.com into a website with two million annual page views covering 10 high schools and their varsity sports. My website, VivaLoudoun, not covered sports at 13 high schools but also had feature news and views from Loudoun. Our freelance photography staff was beefed up and inlcuded 10+ professionals providing nearly 200,000 photos for fans, players and parents. Before selling the website upon our move to Texas in June 2014 I build Viva Loudoun into the "go-to" source in Loudoun, especially in the social media area, where we had more than 8,000 followers on Twitter. The website was on pace for 5 million page views yearly upon the turnover.
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Editor And Owner/Senior Content Editor - LoudounprepsportsDigitalsports Jul 2008 - Aug 2009My website covered high school sports in one of the fastest growing and wealthiest county's in the United States. We averaged over 100,000 page views per month and broke one million page views for 2008. Since starting, the site has experienced growth for 29 consecutive months. In July 2008, the website was acquired by DigitalSports of Columbia, Md. The site averaged 200,000 page views per month with DigitalSports and was on target for 2 million page views when DigitalSports was bought by Vantage Educational.
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OwnerWildfire Media Relations Llc 2001 - Jun 2008Clients included local, national and international businesses. -
Media Relations DirectorTieline Technology 2005 - 2007Handled media relations for New Zealand-based pro audio tech company. -
Media Relations DirectorDigigram 2001 - 2005Handled media relations for French-based pro audio tech company. -
Public Relations AssistantAcademy For Educational Development 1999 - 2001Handled media relations for AED, the largest USAID contractor with projects in all 50 states and around the world. -
Freelance Sports JournalistThe Associated Press 1995 - 1999I covered D.C. United, Washington Redskins, Washington Wizards, college basketball, pro tennis, pro golf and other sports for AP. -
Assistant Account ManagerBratskeir & Company 1994 - 1995Worked with clients including Reebok, Revlon, Polar Water. -
Sports JournalistPotomac News 1990 - 1994Award-winning sports writer including three years of coverage of the Prince Williams Cannons minor league baseball team.
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Sports EditorWeekly Messenger 1988 - 1990Responsibility included all phases of sports coverage from assignments to layouts.
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Sports Information AssistantGeorge Mason University 1987 - 1989Worked with NCAA Division I programs such as men's and women's basketball, men's and women volleyball, baseball, softball, wrestling and track and field. -
EditorPolitical Research Inc. 1985 - 1987Helped write and edit political reference volumes on state and national government as well as foreign governments. Also helped run 800 call line to answer questions for librarians across the United States -- we were Google before there was an Internet!
Dan Sousa Education Details
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Political Science -
Secondary Education Social Studies -
Secondary Education
Frequently Asked Questions about Dan Sousa
What company does Dan Sousa work for?
Dan Sousa works for Dan Sousa Communications
What is Dan Sousa's role at the current company?
Dan Sousa's current role is I create entertaining & informative content | Inbound Marketing | Freelance Writer | My content gets read, shared & ranked | Google's Generative AI loves my articles | In another life I was a journalist |.
What schools did Dan Sousa attend?
Dan Sousa attended University Of The Pacific, George Mason University, University Of North Texas.
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