Dan Spicer Email & Phone Number

Lexington, Kentucky

● Responsible for creating and implementing an EFT based sales program;● Worked closely with owners to develop business strategies to ensure revenuegrowth;● Recruited and trained all personal trainers and Assistant Training Directors;● Design marketing/sales campaigns on a monthly basis to exceed sales goals;● Promoted company via television appearances including example belowhttp://www.lex18.com/clip/11007348/live­with­lee­proof­fitness;​● Achieved at least 100% of training sales goal 9/12 months while membershipsales did not achieve goal once during this same span;● Responsible for generating over $400,000 in revenue during first year;● Built a monthly recurring personal training draft of over $30,000 during first year;

Lexington, Kentucky

● Recruited and trained all personal training staff;● Responsible for all internal marketing and prospecting;● Built and maintained a monthly draft of over $65,000;● Hold the bi­weekly pay period record in personal sales at $37,000;● Personal training department generated over one million dollars in revenue duringfirst year under my leadership;● Had a closing percentage of 41% compared to a regional average of 17%;● Led regional sales training conference calls on a monthly basis;

Frankfort, Kentucky

● Administer and oversee daily operations of two YMCA locations, including over 30 employees;● Plan and develop programs for two YMCA locations;● Monitor and maintain program budget for two YMCA locations;● Design marketing/sales strategies to increase membership and program usage fortwo YMCA locations;● Seek out and maintain working relationships with local businesses;● Perform public speaking assignments talking to multiple groups about the YMCAand how we can provide solutions for their needs;● Updating website as needed;● Hiring, training and reviewing staff;● Creating multimedia advertising including flyer's, brochures, bulk emailing,newspaper and Internet, using multiple programs within Microsoft Office;● Plan and coordinate special events such as community walks and weight losschallenges.● Increased department revenue 1000% during my tenure;.● Increased membership retention rate over 13%