Dan Stangler Email & Phone Number

Saint Paul, Mn, Us

Portland, Or, Us

Minneapolis, Mn, Us

Minneapolis, Minnesota, Us

Led P&L and brand strategy for $1B portfolio to record high sales, household penetration & market share. Responsible for Fruit Snacks, Salty Snacks, Retail Channels and New Categories strategies and plans. Returned Fruit and Salty Snacks to sales and share growth through repositioned consumer-first portfolio strategies, new integrated marketing campaigns, new product and package format innovation to maximize distribution and visibility across channels, elevated sales and retail partnerships, all enabled through capital investments and capacity expansion. Developed category expansion innovation strategy and priorities, commercializing into new categories. Reported to President and led team of 17 direct reports, 80 cross-functional. Delivered best-in-class climate scores for “Supported by my Manager” and “Connected to my Team." Fruit Snacks team awarded Snacks Operating Unit Founder’s Award for category-leading and P&L performance.

Minneapolis, Minnesota, Us

Led P&L and brand strategy for $500M portfolio to record high sales, household penetration and market share. Drove consistent double-digit sales growth, nearly doubling Annie's retail sales and increased gross margins +50%. Led post-acquisition marketing people/process/systems integration and change management. Improved quality and expanded distribution to increase household penetration +2.5x. Created, executed and measured Annie’s first national integrated marketing campaign. Doubled Annie’s Certified Organic portfolio and advanced regenerative agriculture (RA), commercializing GMI's first products made with RA ingredients. Advised broader GMI natural and organic portfolio colleagues on strategy, brand building, integration, and M&A. Reported to Annie’s CEO/GMI President and led team of 30 direct reports, 100 cross-functional.

Minneapolis, Minnesota, Us

Led P&L and brand strategy for $500M+ portfolio to record high sales, household penetration & market share. Increased brand distribution and accelerated turns velocity by linking Old El Paso’s product portfolio to fresh foods by focusing on proprietary innovation and high margin growth segments and optimizing the business model, profitably driving market share +1 pt. Created and executed new mobile-first digital recipe strategy and category vision at retail to encourage variety and exploration leading category back to growth and increasing retailers’ basket ring. Led global portfolio design refresh. Reported to Vice President / Business Unit Director and led team of 15 direct reports, 50 cross-functional. Awarded General Mills’ Champions Award by CEO for Brand Building and Virtuous Growth Model.

Minneapolis, Minnesota, Us

Grew and developed the Shopper Marketing function and team at GMI’s largest customer and channel. Led vision, strategies and execution for shopper marketing function and capabilities through impact, accountability, distribution, display and new product focus. Developed & executed cross-category event strategy, leveraging the scale of General Mills and Walmart to drive sales, profit and positive community impact through insights-based seasonal and aperture events in support of education, fighting hunger and supporting military families, each of which still exists today. Reported to Vice President of Sales, Member of Sales Leadership Team and grew direct team to 5x to 10 team members. Awarded General Mills’ Champions Award by CEO for Integrated Shopper Marketing. Awarded Walmart Supplier of the Year Awards 2011- 2014.

Minneapolis, Minnesota, Us

Led $200M portfolio including Wheaties, Total, Oatmeal Crisp brands within Big G Cereal Operating Unit. Grew Wheaties more than +60% after a decade of sales declines through game-changing idea and marketing campaign for Wheaties FUEL to deliver balanced energy at breakfast via co-creation with world-class professional athletes including consumer-voting, pre-launch advertising trailers, limited edition collector’s boxes via DTC e-commerce, early adoption of facebook media and partnerships with ESPN and NFL Network. Identified and leveraged compelling insights and claims for the full portfolio of adult cereal brands across energy, nutrition and the benefits of whole grain oats (energy, weight management and heart health) to build the brands and accelerate turns velocity behind integrated marketing and advertising campaigns. Awarded General Mills’ Champions Award by CEO for Innovation, Effie Award for Marketing Effectiveness. Reported to Business Unit Director and led direct team of 4.

Minneapolis, Minnesota, Us

Sr. AMM, Big G - Fiber One, June 2007 - May 2009AMM, Big G - Wheaties, August 2006 - May 2007AMM, Meals - Progresso Foods & Bowl Appetit, July 2005 - July 2006

Minneapolis, Minnesota, Us

Snacks Division - Chex, Pop Secret

New York, Ny, Us

Software consulting & implementation (financial services & health care)Trainer for certified partners

Revenue Enhancement Practice, 1998-1999Enterprise Software Practice, 1999-2001

Mba, Marketing

Bachelor Of Arts - Ba, Economics And Management (Double Major)