Dan Sweetman Email & Phone Number

Southington, Ct, Us

Connecticut

WORK EXPERIENCE2008- Present, Sweetnote Design LLC, Plantsville, CTFounder, Senior Graphic Design• Responsible for generating new sales for advertising, marketing and printing services offered to both local and national clients.• Produce high quality creative designs for all types of printed and web-based work in both large and small scale format.• Review and proof all creative prior to work being sent to printer for production.• Schedule various print jobs and monitor production until final shipment.• Research and review my client’s competition including competitive pricing, services and promotions offered and customer satisfaction based on print and web reviews.• Meet with my clients to review statistical data of each advertising campaign, track sales and leads for each campaign and provide reporting for ROI on campaigns.• Design and sell digital billboard spots across Connecticut.• Expert in direct mail advertising, design and printing over 750,000 oversized glossy postcards per year including mail fulfillment utilizing USPS programs such as EDDM™.• Design and create local newspaper ads in full color for all area newspapers, and work closely with each of the ad reps for new programs, price reductions for frequency and special seasonal promotions that save my clients money.• Manage and track all advertising campaigns for each of my clients on a weekly basis to insure that each step of the campaign is completed successfully.• Skilled in all areas of management, design and sales, my experience has proven invaluable to my clients for many years.• Provide all creative for Southington Magazine as the design arm of RDS Media LLC while I was a managing partner.

Southington, Ct

My mother founded this company in the early 1980’s and began recording the entire King James Bible spoken by a woman, along with other original projects that she wrote and produced.• In 1993 I began working with her in a home based recording studio as a composer, musician and recording engineer and after years of recording and editing we produced multiple Bible based projects available on CD.• I inherited the company in 2011 and decided to market the projects nationally. Working over a period of 15 months with two investors/partners, we developed and built a state-of-the-art website with an online sales portal that was used by our national call center agents. • I negotiated and produced a long-format 30-minute infomercial and secured 3 months of airtime on a national cable channel during the holidays for a television campaign that was aired to over 19 million viewers.• Responsible for all of the online orders and fulfillment. This experience has proven invaluable and has perfected my other areas of expertise in negotiation, creativity, production and fulfillment.

Southington, Ct

Complete magazine layout, ad design and sales, pre-press work, build and maintain online magazine website.Founder, Director of Operations & Managing Partner• Responsible for generating approximately 50 ad sales per issue for quarterly publications of our town magazine. Approximately 200 ads per year.• Produce high quality creative ads for each of the spots sold, including proofs and approvals prior to magazine placement.• Produce high quality web-based banner ads for our automated website for each of the print ads created.• Design and layout of 60-page high quality coffee-table styled magazine in full color including storyboard, article acquisition and copywriting, placement and design of each advertisement and cover design.• Design and create custom magazine website with rotating banner ads for each of our magazine advertisers and provide e-edition Flipbooks for each publication.• Review and proof all creative prior to work being sent to printer for production using Kodak’s online magazine proofing system, Insite™.• Manage all bookkeeping and sales in QuickBooks including generating monthly sales reports, accounts receivable, accounts payable and quarterly profit & loss statements.• Manage day to day operations of business including sales, print, bookkeeping and distribution.• Provided costs analysis and expenses for each of the issues published to allow us to keep a handle on our quarterly expenses.• Negotiate better pricing periodically when we felt the expenses were getting out of control.• Work closely with my business partner on decisions that affected the magazine and it’s movement forward into the future.

Southington, Ct

Founder, Sales & Building• Responsible for generating new building and remodeling sales totaling on average of $350,000 - $500,000 annually.• Managing my build crew to design and build additions, kitchens, bathrooms and outdoor living spaces.• Skilled in framing, carpentry, windows & doors, siding & roofing; finish work & painting, including small electrical & plumbing jobs.• Design & drafting of sketches and blueprints necessary to obtain all building permits.• Attention to detail, organization skills and time management skills.

Education record

High School Diploma, Music Theory And Composition