Dan Twining Email & Phone Number

Farringdon, England, United Kingdom

In 2022 I made the decision to step away from my permanent position with Sing King Karaoke, in order to pursue new challenges. In the meantime, I have served as an External Consultant to the business, providing ad hoc advice and guidance where required.

Farringdon, London

• Quarterly, monthly and weekly reporting on all facets of channel performance, long and short-term trends and data comparisons, and future viewership/earnings projections.
• Articulating performance trends, analytics and insights to senior management, educating business leaders via reports and infographics.
• Partaking in cross-functional meetings, providing information and context to other business departments and eliciting thoughts and ideas for growth.
• Optimising processes and… Show more
• Optimising processes and leveraging higher quality tools to streamline our end-to-end approach.
• Establishing and documenting clear roles, responsibilities, rules and guidelines for the Content Manager position.

Farringdon, England, United Kingdom

• End-to-end management of content production and publication, from the music production stage to video publication and subsequent analysis
• Training and managing a YouTube Content Apprentice to produce content for the channel and assist in general channel management duties.
• Developing a content strategy that considers:o Music that resonates specifically with frequent Karaoke singers and our priority target audiences. o The global nature of the channel’s audience, establishing… Show more
• Developing a content strategy that considers:o Music that resonates specifically with frequent Karaoke singers and our priority target audiences. o The global nature of the channel’s audience, establishing metrics that.
• Establishing relationships with multiple high-quality 3rd party recording studios in order to increase output and ensure we are providing first class content.
• Researching and identifying songs that meet the agreed criteria for success by assessing performance data, genre, primary audience(s) and projected long-tail potential in our key metrics (revenue, RPM, views, social.

Soho, England, United Kingdom

• Performing a central role in decision-making related to song choice.
• Managing the relationship with an outsourced 3rd party recording studio, to create instrumental audio tracks.
• YouTube channel analytics (views, subscribers, trends, what’s working, tracking growth).
• Negotiating membership with a new YouTube MCN, enabling Sing King to better monetise its content, delivering more revenue and providing the opportunity to publish a wider variety of songs.
• Building… Show more
• Building relationships with a stable of YouTubers (singers, gaming channels, fashion bloggers, parody channels, etc.), providing them access to Sing King music as a cross-promotion opportunity.

• I joined Sing King as an intern in 2013, producing and publishing Karaoke videos for the YouTube channel. As the 3rd person to join the company, I was hired to leverage the business’ existing licensed catalogue of.
• Karaoke video editing and production.
• YouTube channel administration, including video publishing.
• Monitoring comments and interacting with… Show more I joined Sing King as an intern in 2013, producing and publishing Karaoke videos for the YouTube channel. As the 3rd person to join the company, I was hired to.
• Monitoring comments and interacting with viewers and subscribers.
• Quality assessment of 3rd party audio, contributing to approval process for use in Sing King videos.

Education record

Btec National Diploma, Music Technology, Triple Merit