Dan Twining Email & Phone Number

Farringdon, England, United Kingdom

In 2022 I made the decision to step away from my permanent position with Sing King Karaoke, in order to pursue new challenges. In the meantime, I have served as an External Consultant to the business, providing ad hoc advice and guidance where required.

Farringdon, London

• Quarterly, monthly and weekly reporting on all facets of channel performance, long and short-term trends and data comparisons, and future viewership/earnings projections.• Articulating performance trends, analytics and insights to senior management, educating business leaders via reports and infographics.• Partaking in cross-functional meetings, providing information and context to other business departments and eliciting thoughts and ideas for growth.• Optimising processes and… Show more • Quarterly, monthly and weekly reporting on all facets of channel performance, long and short-term trends and data comparisons, and future viewership/earnings projections.• Articulating performance trends, analytics and insights to senior management, educating business leaders via reports and infographics.• Partaking in cross-functional meetings, providing information and context to other business departments and eliciting thoughts and ideas for growth.• Optimising processes and leveraging higher quality tools to streamline our end-to-end approach.• Establishing and documenting clear roles, responsibilities, rules and guidelines for the Content Manager position.• Utilising the above documentation to train a Content Manager to manage the video production life-cycle, affording me more time to focus on analytics, strategy and future growth opportunities.• Co-ordinating video output of 4 content producers via a video release schedule and deadline setting.• Continuously monitoring the rhythm of production activities, managing content budgets and reacting to new music releases to take advantage of opportunities at short notice.• Creating bespoke music charts and other meaningful statistics for our marketing department. For example, we regularly produced “Top 20” and “Trending” charts based on internally developed formulas, and aimed to tell stories based on real-world events that drive changes in viewership.• Collaborating with internal software developers to build and test apps and internal productivity tools, as the business diversifies its offerings. Show less

Farringdon, England, United Kingdom

• End-to-end management of content production and publication, from the music production stage to video publication and subsequent analysis• Training and managing a YouTube Content Apprentice to produce content for the channel and assist in general channel management duties.• Developing a content strategy that considers:o Music that resonates specifically with frequent Karaoke singers and our priority target audiences. o The global nature of the channel’s audience, establishing… Show more • End-to-end management of content production and publication, from the music production stage to video publication and subsequent analysis• Training and managing a YouTube Content Apprentice to produce content for the channel and assist in general channel management duties.• Developing a content strategy that considers:o Music that resonates specifically with frequent Karaoke singers and our priority target audiences. o The global nature of the channel’s audience, establishing metrics that lead to profitability over subscriber growth. o The importance of revenue-per-mille (RPM) and cost-per-mille (CPM) differences by country, opting to target territories like the USA, UK, Canada and Australia for our highest content spend, due to higher profitability on a p/1000 view basis• Establishing relationships with multiple high-quality 3rd party recording studios in order to increase output and ensure we are providing first class content. • Researching and identifying songs that meet the agreed criteria for success by assessing performance data, genre, primary audience(s) and projected long-tail potential in our key metrics (revenue, RPM, views, social engagement).• Inputting into licensing negotiations, leading to Sing King signing agreements with all 5 major music publishers• Restructuring data and reformatting reports related to our content library of over 4,000 songs and videos to simplify generation of royalty reports in order to satisfy publishers DDEX reporting expectations. Establishing a process, moving old data into a new CMS and conducting ongoing catalogue audits to ensure data accuracy.• Prioritising songs for recording, allocating production to the most appropriate recording partner based on the their strengths, while taking into account the content budget and potential profitability of a given track.• Managing metadata on our internal CMS for all songs in our catalogue, incl. publisher royalty splits and songwriter information obtained via PRS. Show less

Soho, England, United Kingdom

• Performing a central role in decision-making related to song choice.• Managing the relationship with an outsourced 3rd party recording studio, to create instrumental audio tracks.• YouTube channel analytics (views, subscribers, trends, what’s working, tracking growth).• Negotiating membership with a new YouTube MCN, enabling Sing King to better monetise its content, delivering more revenue and providing the opportunity to publish a wider variety of songs.• Building… Show more • Performing a central role in decision-making related to song choice.• Managing the relationship with an outsourced 3rd party recording studio, to create instrumental audio tracks.• YouTube channel analytics (views, subscribers, trends, what’s working, tracking growth).• Negotiating membership with a new YouTube MCN, enabling Sing King to better monetise its content, delivering more revenue and providing the opportunity to publish a wider variety of songs.• Building relationships with a stable of YouTubers (singers, gaming channels, fashion bloggers, parody channels, etc.), providing them access to Sing King music as a cross-promotion opportunity.• Processing licence requests and reviewing licensing agreements from 3rd parties including television shows (for example X-Factor or America’s Got Talent) and business conferences.• Delivering monthly presentations to management, related to channel performance and growth.• Campaigning for larger production budget, in service of increasing quality of content as the channel grew.• Cataloguing content and associated metadata in Excel and Google Docs• Releasing a Christmas single featuring 20+ YouTube influencers to raise money for Make a Wish UK, collaborating with a music management partner to build and contact a list of relevant YouTube influencers. Show less

I joined Sing King as an intern in 2013, producing and publishing Karaoke videos for the YouTube channel. As the 3rd person to join the company, I was hired to leverage the business’ existing licensed catalogue of instrumental music, to establish and grow a brand new YouTube channel with fewer than 100 subscribers.Responsibilities: • Karaoke video editing and production.• YouTube channel administration, including video publishing.• Monitoring comments and interacting with… Show more I joined Sing King as an intern in 2013, producing and publishing Karaoke videos for the YouTube channel. As the 3rd person to join the company, I was hired to leverage the business’ existing licensed catalogue of instrumental music, to establish and grow a brand new YouTube channel with fewer than 100 subscribers.Responsibilities: • Karaoke video editing and production.• YouTube channel administration, including video publishing.• Monitoring comments and interacting with viewers and subscribers.• Quality assessment of 3rd party audio, contributing to approval process for use in Sing King videos.• Developing knowledge and skills related to YouTube channel management, including video tagging, effective keyword usage and YouTube analytics. Show less

Education record

Btec National Diploma, Music Technology, Triple Merit