Vice President Business Development
Irving, Texas, Us
Epsilon Agency, is a global advertising, marketing, and SaaS technology company positioned at the center of Publicis Groupe. An omni-channel marketing agency providing acquisition strategy and proprietary consumer identity data through digital, programmatic, social, consumer technology platforms. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate, and measure strategic media campaigns in a privacy-first advertising ecosystem. MarTech audience insights and strategy, creative services, customer acquisition & retention, relationship marketing, digital, social, programmatic media, CRM, acquisition email, creative, branding, direct mail, shared mail, brand loyalty and performance analytics. ▪ Senior-level New Logo Business Development role that targeted, developed and won $47M in complex, new logo sales within CPG, Retail, Health & Wellness, Fitness and Automotive verticals▪ 5-time President's Award winner: 2015-2019▪ Develop and implement data-driven new business strategy aligned with agency goals and market trends, identify, qualify, and proactively pitch new business opportunities ▪ Created, negotiated and closed all client facing RFP's, SOW's and I/O contracts with C-Level Stakeholders, VP Marketing, VP Digital, VP Integrated Marketing and Business Intelligence Leaders▪ Ensure flawless transition of key, multi-matrixed client engagements into the Client Services Team and SME’s▪ Prepared, created and lead all client presentations, data analysis and communications▪ Partnered and collaborated with all internal departments to drive audits, data, competitive analysis and analytics for optimum client outcomes▪ Coached and mentored assigned Account Directors and Executives ▪ Agency Strategy Ambassador speaking at Roundtable events and large trade shows