I'm leading the go-to-market of GoDo's latest fintech solution that is helping asset based lenders scale their operations. With scalABLe, our customers have seen a 2.8x in the number of borrower relationships they can manage while getting significantly more transparency on the borrowing base of their portfolio.

In my role as Chief Executive Officer at GoDo, I am leading the ongoing development and go-to-market of a no-code fintech platform. By working closely with accomplished investors and leading a talented team, we are looking to successfully launched cutting-edge products that will revolutionize the industry.

I primarily focused on integrating the UpCity team into the Gartner Digital Markets division and creating and launching the Gartner Digital Markets Services initiative to help B2B buyers of services find great service providers across UpCity.com and Capterra.com.

I co-founded and led UpCity through multiple business transitions, propelling it to become one of the largest B2B services marketplaces in the US. Securing over $5 million in funding through venture capital and angel investors, we scaled the business effectively. We prioritized a culture of transparency, accountability, collaboration, and trust, earning us the Best Places to Work award. Through strategic pivots, we transformed the platform into a thriving online marketplace, attracting over 1 million buyers of B2B services and generating 1,000 client leads monthly. Ultimately, I orchestrated the sale of UpCity to Gartner in October 2022.

I successfully led various teams, contributing to the exponential growth of a SaaS/services business to over 150 employees and achieving multiple successful exits to industry giants such as DoubleClick, Google, and Publicis Groupe. As an early member of the startup, I experienced the exhilarating journey of rapid revenue expansion from less than $1 million to over $30 million in just five years. I helped scale the Paid Search team which ultimately became the largest paid search agency in the US at the time. I collaborated closely with enterprise clients like FTD, Target, and Kohl’s, devising and implementing marketing strategies across various channels including affiliate, paid search, comparison shopping, and SEO. Furthermore, I helped project manage our strategic planning process for Performics which helped drive product development and focus during a dynamic phase of the company.