Dan Weiner

Dan Weiner Email and Phone Number

Performance Marketing Manager at DXL Group @ DXL Group
Canton, MA
Dan Weiner's Location
Greater Boston, United States, United States
About Dan Weiner

Dan Weiner is a Performance Marketing Manager at DXL Group at DXL Group. He possess expertise in sports marketing, advertising, sem, ppc, sponsorship and 11 more skills. Colleagues describe him as "Over the last 2 years I have had the distinct privilege to work with Dan Weiner. I have truly enjoyed watching him grow and really hit the fast track in becoming a Digital Advertising Expert. Dan not only possesses all of the skills of a GREAT PPC Marketer, he is also very much an Expert Sales Consultant. He is always eager to jump on a call with client to answer any questions or solve any issues....not only with his own clients, but Dan will often jump to aid of a team member that is having challenges that need to be addressed in a call or meeting. Dan is also the master at pointing out opportunities for additional spending to clients and he is often very successful at up-selling them to larger PPC budgets. Dan is always the first one into the office every morning, head down, working all day long. While he handles at least 50% more clients than most, he also runs the queue for PPC estimates by assigning requests from the sales team to the other PPC team members for completion, checking the completed estimates for accuracy and sending them back to the sales team. Dan pours his heart and soul into his work and he is a HUGE asset to me, his team and his company. I hope to have the opportunity to work with Dan Weiner again in the very near future."

Dan Weiner's Current Company Details
DXL Group

Dxl Group

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Performance Marketing Manager at DXL Group
Canton, MA
Dan Weiner Work Experience Details
  • Dxl Group
    Performance Marketing Manager
    Dxl Group Oct 2018 - Present
    Canton, Ma, Us
    - Purchase and optimize various digital media campaigns to grow the online/offline footprint of DXL (Google, Bing, Facebook, Display, YouTube, CTV/OTT)- Manage affiliate program to generate new customers and attract new to file (Rakuten, Retail Me Not, Offers.com, and more)- Responsible for providing corporate team/marketing leaders analytics and analysis on where to spend marketing dollars- Collaborate with CRM teams to ensure unique targeting and messaging to various levels of DXL customers- Research and onboard new vendors that can help assist DXL's digital footprint but also getting data on online to offline impact as DXL have over 250 physical store locations (Liveramp)
  • Asics Corporation
    Paid Search Lead
    Asics Corporation Sep 2016 - Oct 2018
    Chuo-Ku, Hyogo, Jp
    •Responsible for running all ASICS, ASICS Tiger, Onitsuka Tiger paid search campaigns (Google. Bing, Yahoo)•Work closely with Google account team to test YouTube, Customer Match, Similar Audiences and other betas to improve ASICS bandwidth in marketplace •Generated a 400% ROI for ASICS paid search campaigns in 2017 and 300% ROI for ASICS Tiger and Onitsuka Tiger (2 smaller lifestyle brands)•Close relationship with merchandisers and marketing department to make sure message matches up with all other marketing initiatives•Work daily in Google Analytics to analyze demographics, location, device type to efficiently target consumers interested in ASICS related products
  • D50 Media
    Strategy Lead: Paid Search
    D50 Media Apr 2016 - Sep 2016
    Chestnut Hill, Ma, Us
  • D50 Media
    Paid Search Marketing Manager
    D50 Media Dec 2014 - Apr 2016
    Chestnut Hill, Ma, Us
  • Propel Marketing
    Sem Specialist - Strategic/Major Accounts
    Propel Marketing Dec 2012 - Nov 2014
    • Responsible for managing all major/strategic SEM accounts at Propel.• Provide weekly and monthly reports on all clients, specific to each client’s KPI’s.• Involved immediately after the sales process providing recommendations, advice, and campaign structure to new clients.• Work closely with sales to ensure client satisfaction and overall success of the campaign. • Handle all SEM proposals going out to new potential clients that contain budget recommendations, target radius, and a sample keyword selection.• Experienced in handling a variety of verticals (lawyers, auto dealers, e-commerce companies, and home service businesses).
  • Inceptor
    Sem/Ppc Specialist
    Inceptor Nov 2011 - Dec 2012
    - Created keyword builds for campaigns clients were focusing on- Provided daily and weekly reports to clients to show them how the account was performing- Wrote new ad copy/added negatives to make account as efficient as possible- Optimized accounts on a daily basis by checking CPC, CTR, and spend
  • Cbs Boston Local Digital Media
    Sem Account Specialist
    Cbs Boston Local Digital Media May 2011 - Nov 2011
    Boston, Ma, Us
    • Work with local/national businesses to provide them more exposure online through the use of a search engine marketing tool called Local Pages• Create “place pages” that include information about the business (owner message, discounts, reviews/testimonials, website link) and distribute this information throughout a partner network (CityGrid Media) which contains over 300+ websites and mobile applications• Provide daily reports on unique users, clicks, and user activity on these place pages to current clients working with CBS• Responsible for finding new businesses to use this program and also assist on previous companies that already enrolled
  • Cbs Radio
    Account Executive
    Cbs Radio Sep 2010 - May 2011
    Philadelphia, Pa, Us
    Sell advertising and sponsorships to various corporations and businesses locally and nationally through the use of radio, digital, and event advertising/marketing for any of the CBS Radio Boston stationsAssist in the execution of various events held by CBS Radio stations Research and present qualitative information to prospective clients to show them benefits of partnering with any of the CBS stations (through ratings, demographics, buying power our listeners have)Create various NTR (non-traditional revenue) programs to increase station share in marketplace
  • Boston Bruins
    Sales Representative
    Boston Bruins Oct 2008 - Jul 2010
    Boston, Ma, Us
    - Sold Bruins individual game tickets as well as group packages (including season tickets and mini plans) - Assisted in coordination of various Bruins events and promotions throughout the year (Seats For Soldiers, Singles Night, Fan Appreciation Night).- Attended various Bruins events and interacted with corporate partners and high level executives associated with the Bruins and the city of Boston.- A part of the number one team in the NHL in terms of new season ticket revenue.- Brought in over $1,000,000 in revenue over a 12 month time span (Top 2 in Revenue for all Ticket Sales Representatives).- Reached out to various businesses and organizations to develop partnerships in terms of ticket packages and sponsorship opportunities.- Develop numerous sales skills and techniques and learned to become a true professional for a Professional sports team.
  • Reebok Interntional
    Sports Marketing
    Reebok Interntional Jan 2008 - May 2008
    Intern for Reebok International. Worked on endorsement and sponsorship contracts. Created Powerpoint presentations for the Director of Sports Marketing. Worked on a team to help send out apparel and merchandise to MLB Reebok Clients. Reviewed contracts and sent them to appropriate places within company (Acct/Legal).
  • Brockton Rox
    Game Day Intern
    Brockton Rox Apr 2007 - Aug 2007
    Brockton, Massachusetts, Us
    Game Day Intern. Sold Merchandise, helped run various activities on and off the field. Involved with ticket sales and stadium maintenance.

Dan Weiner Skills

Sports Marketing Advertising Sem Ppc Sponsorship Google Adwords Professional Customer Service Google Adwords Mobile Marketing Marketing Sales Ticket Sales Digital Marketing Kenshoo Sports Copywriting

Dan Weiner Education Details

  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Sport Management
  • University Of Massachusetts
    University Of Massachusetts
    Business/Sport Management; Management

Frequently Asked Questions about Dan Weiner

What company does Dan Weiner work for?

Dan Weiner works for Dxl Group

What is Dan Weiner's role at the current company?

Dan Weiner's current role is Performance Marketing Manager at DXL Group.

What is Dan Weiner's email address?

Dan Weiner's email address is dw****@****xlg.com

What is Dan Weiner's direct phone number?

Dan Weiner's direct phone number is +178186*****

What schools did Dan Weiner attend?

Dan Weiner attended University Of Massachusetts Amherst, University Of Massachusetts.

What are some of Dan Weiner's interests?

Dan Weiner has interest in Investing, Analyizing Business/market Trends, Legal Departments, Sports, Fishing, Baseball Operations.

What skills is Dan Weiner known for?

Dan Weiner has skills like Sports Marketing, Advertising, Sem, Ppc, Sponsorship, Google Adwords Professional, Customer Service, Google Adwords, Mobile Marketing, Marketing, Sales, Ticket Sales.

Who are Dan Weiner's colleagues?

Dan Weiner's colleagues are William Wotawa, Peter Stratton, Jr., Sara Howard, Dana Rogers, Megan Hammond, Curtis Foster, Mary-Kate Semplenski.

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