As a Senior E-commerce Lead at Fairline Yachts, I drive digital transformation and optimise online sales strategies. With a passion for luxury brands and innovative technology, I focus on enhancing customer experiences and growing market presence. Excited to leverage my expertise to propel Fairline's online journey.

Worked as a contractor for a private team working with investment from Balderton Capital.As a Digital Project Manager, I led the successful launch of a pioneering micro-blogging website, guiding cross-functional teams to deliver exceptional results on time and within budget. My focus on agile methodologies and proactive project management helped exceed user expectations and meet critical business objectives.Key Responsibilities:• Spearheaded end-to-end project management for startup initiatives, orchestrating the efforts of cross-functional teams to ensure timely and budget-compliant delivery.• Implemented Agile methodologies to optimize development processes, fostering seamless collaboration across teams and ensuring continuous project enhancements.• Managed all project facets including budgeting, scheduling, and stakeholder communication, while proactively identifying and mitigating potential risks.Achievements:• Successfully launched a major micro-blogging platform, managing the project to completion ahead of schedule and under budget.• Enhanced user satisfaction and engagement through iterative improvements and responsive development strategies.• Achieved project goals with unparalleled success, through effective leadership and strategic foresight.This role demanded a high level of adaptability, strategic planning, and a commitment to leveraging technology to drive business success.

As Business Development & Marketing Manager for AL Interiors, I lead our efforts in expanding market reach and establishing our brand in the competitive interior design industry. I focus on strategic growth, digital presence, and client engagement to drive business success and brand recognition.Key Responsibilities:• Craft and execute marketing strategies that boost sales, enhance customer engagement, and improve brand visibility.• Manage comprehensive SEO initiatives including onsite and offsite optimizations, enhancing UX/UI/CX, which consistently generate high-quality leads.• Negotiate and secure high-value contracts, manage client relationships through advanced CRM tools, and lead digital marketing campaigns.Achievements:• Drove startup to a £400k turnover in 3 years with a 45% margin through strategic marketing and local SEO dominance.• Delivered steady lead generation, averaging 2-3 high-value leads per week, with project values between £3k and £30k.• Secured significant contracts such as the prestigious Red Lion in Steverton and efficiently handled multiple office refits, demonstrating strong negotiation and business development skills.In this role, I blend innovative marketing with strategic business development, setting new benchmarks in the interior design market.

In my role at Fivesite, I successfully transitioned the company from a website design agency to a full-service media marketing agency, significantly expanding our services and client base. My strategic leadership was instrumental in driving revenue growth and enhancing profitability through innovative marketing solutions.Key Responsibilities:Developed and executed comprehensive lead generation strategies, including cold calling and email outreach, effectively engaging with MDs and senior management to secure meetings and pitches.Collaborated closely with the Managing Director to double the company’s turnover by introducing new services such as SEO, PPC, and SaaS agreements.Innovated pricing strategies for website sales, increasing average sale prices substantially and setting new sales milestones.Achievements:• Elevated company turnover from £650k to over £1.4m in four years, broadening our market presence and service offerings.• Achieved significant sales milestones with individual projects, including a £35k website for a pharmaceutical company with a 60% margin and a £30k website for a builders auction site with a 90% margin.• Successfully helped secure over 50 new clients, including high-profile accounts such as Youngs Beer, Trafficmaster Fleet Management, Owen Mumford Pharmaceutical, Discovery Foods, and Luton Airport, through strategic marketing and high-value service agreements.

As the founder and driving force behind Baby Zoop, I successfully grew my business from the ground up, establishing it as a leading independent retailer in the UK’s competitive baby goods market. My strategic vision and leadership spearheaded the expansion across multiple channels.Key Responsibilities:• Orchestrated the growth of the business, leveraging a blend of traditional retail and digital marketing strategies, including SEO and targeted PPC campaigns.• Managed all facets of the business including two retail outlets, a significant warehouse operation, and a robust e-commerce platform.• Navigated complex industry challenges, enhancing supplier relationships and adapting to evolving market demands.Achievements:• Achieved a turnover of £1.3 million within eight years, through innovative marketing initiatives and strategic business development.• Positioned the company as the third largest independent retailer of baby goods in the UK.• Gained recognition for industry expertise, notably featured in the Daily Mail on Sunday discussing supplier dynamics and e-commerce challenges.