Dan White Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Pymble, Nsw, Australia

* Reporting to Head of Marketing (Companion Animals) responsible for:-* Planning and implementing effective marketing strategies to maximise demand and profitability for Advocate, Drontal and Profender* Managing Advantage Family partnership and sponsorship initiatives (including RSPCA and Rescue Awards 2017-2020)* Previous management of Ectoparasiticide portfolio including Seresto® Collar; Advantage®, Advantix® and Kiltix® brands.* Planning DTC marketing including all ATL activities. * Activity contributing to the Division's planning and budgetary control through forecasting and achieving budgeted selling prices and quantities* Planning and managing a promotional budget to drive brand awareness and sales* Managed Customer Information Telephone Line (Team of three) - handling complaints relating to products from both veterinary professionals and end users

Newbury, United Kingdom

Reporting to Marketing Manager, responsible for:- Planning and implementing effective marketing strategies to maximise demand and profitability of Drontal®, Profender® Spot-on Solution for Cats, Advantage & Droncit®,brands Actively contributing to the Division's planning and budgetary control through forecasting and achieving budgeted selling prices and quantities Planning and managing a large promotional budgetKey Achievements: Successfully revitalised Drontal establishing a true brand by o researching, planning and executing Direct To Consumer advertising campaigns utilising outdoor, print and TV media o launching a new, successful customer loyalty programme o expanding into new, emerging pharmacy channel and establishing relationships with buyers of key retailers (Tesco, Sainsburys plc, Asda, Morrisons, Pets At Home) o developing a new interactive, award-winning product website (www.drontal.com) and online consumer PR campaigns (mypetsuperstar.com and sotonwormer4cats.com) o Successfully re-positioned Profender Spot-on as leading cat worming brand; successfully implemented a Direct To Consumer spot-on worming campaign

2002 ­ February 2007VetXX manufactured and marketed medicines for small animals exclusively to vets.; Reporting to Marketing Manager, responsible for:- Collating and analysing all information pertaining to the product range, the market, the competition and the therapeutic areas, maximising commercial potential.Territory Business Manager January 2002 ­ July 2005Reporting to Southern Regional Sales Manager, responsible for:- Managing a territory with a turnover of £850k pa Ensuring vets kept informed of the technical/commercial aspects of the company's product range