Direct all aspects of company marketing, including; public relations, sales promotions, social media, traditional and digital media advertisingMaintain relations with customers and suppliers by organizing and developing specific relationship programs and events Support a positive public image by providing a company presence at conventions, trade association meetings, seminars and community engagements Achieve financial objectives by preparing annual budget and scheduling expendituresConduct contract negotiations with media vendors and cooperative marketing plans with suppliersSupervise brand awareness through the coordination of internal and external messaging Manage website development and maintenance, company newsletter, social media presence, digital and traditional advertising, public relations announcements, community exposure and representation, promotional products, vehicle graphics and facility signageCreate custom advertising copy for written and graphic content Supervise coordination of educational opportunities for architects and building professionals Collaborate with Shepley Charitable Giving Committee for review and management of donation requests and community support Committee Chair of Annual Shepley Wide Open Charity Golf Event Achievements:Led the development of a new website, www.shepleywood.comCreated an in-house video production department to produce internal and external contentLeveraged co-op funding and worked with media partners to develop turn-key advertising programs for select customersManaged CSL & AIA training programs, providing valuable CEUs for our customers in order to maintain their licensingReceived the Building Remodelers Association of Greater Boston’s GOLD Prism award for Community Service.

Developed and deployed content to position the Organization, solutions, and team to executive and influencer audiences within the target market. Oversaw the design, execution, and measurement of thought leadership, sales enablement, and marketing content. Executed and measured multi-channel marketing plans for customer acquisitions and lifecycle campaigns. Authored thought leadership content that was unique and relevant to the Organization’s marketing personas. Defined content goals and desired outcomes based on organizational objectives and demand generation campaign priorities. Translated value proposition into content themes and assets that drove awareness and increased engagement and conversion.★Developed evolving content strategy to support short and long-term marketing initiatives to determine the most effective plan-of-action.★Created and maintained a persona-based content platform to deliver engaging content to spearhead growth within the Organization’s target segment.

Drove and reinforced market leadership through innovative marketing programs and engagement. Adjusted and evolved the messaging and positioning of the marketing strategy, leveraging PR functions and other resources to ensure brand, image, and industry recognition reflects market position. Developed marketing initiatives that drove visibility and deeper customer and prospect engagements. Converted over 25,000 prospects annually through the execution of annual direct mail circulations totaling three-million pieces.★Increased the annual retention rate to 76% by developing multi-channel programs that effectively communicated the value of NFPA membership★Developed, maintained, and reconciled an annual budget over $2.5M.

Provide support in the growth and management of the Shaw’s Rewards Card program.•Develop and execute marketing strategies to ensure Shaw’s customers have prominent, convenient, and intuitive access to the rewards offers at both the store level and online.•Pursue potential rewards partners within target categories, evaluate and develop existing partner relationships, and seek new marketing opportunities for Shaw’s within the rewards program.•Responsible for the day-to-day management of the online local rewards program, providing strategic direction on partner acquisitions and merchant communications.•Gather rewards data, track and analyze redemption results, prepare and distribute reports to management.•Produce promotional materials including brochures, flyers, and store signage.

•Develop new markets for First Act products through various marketing and promotional activities such as trade shows, direct mail, advertising, and sales calls.•Create effective sales materials such as catalogs, brochures, and point-of-sale displays.•Conduct market research to determine the viability of First Act products in specific marketplaces.•Meet with prospective customers, open new accounts, and manage existing accounts.

•Responsible for the planning and development of marketing and promotion strategies for Daewoo products within the college market, as well as, the general public.•Develop and execute promotional events both on campus and within local communities to increase the overall exposure of Daewoo products within the marketplace.•Establish corporate partnerships within the college and local communities.