- Responsible for editorial and social/video quality and output across SI Soccer.- Building a cohesive, motivated team to deliver audience growth/engagement targets.- Collaborate with commercial teams to help meet revenue targets.

- Responsible for building both credibility and audience across 90min globally. - Managed a global team of heads of content.- Developed a different content strategy for each market.- Worked closely with both internal and external syndication partners to further content distribution.- Built a network of more than 21M WhatsApp channel followers.- Worked closely with Product to introduce new features to grow audience.

Identify and execute audience growth opportunities around reach and revenue both for a US and international audience.- Grew ComScore audience and revenue via multiple US content distribution deals.- Added incremental search traffic by expanding Google OneBox integration across international regions.- Scoped out a video syndication model in the US.

- Provided international leaders with valuable data and insight on digital performance with a comprehensive monthly report.- Improved search authority of espn.co.uk around certain key terms through a coordinated paid SEO backlinks campaign.- Undertook strategic assessment of ESPN international editions web strategy, providing recommendations around improvement.

- Oversaw international homepage editing team, introducing data-led approach to prioritising and presenting content.- Scoped, launched and managed multi-sport UK podcast.

Grew traffic to MailOnline Sport by improving its products, maximising all sources of traffic across platforms. Sought editorial opportunities to develop, oversaw the technical and commercial integration. And was responsible for recruitment and managing the budget.

Looked at ways to improve how MailOnline Sport operated with the aim of growing traffic to the various platforms. Also edited the sports channel and played a key role in keeping the quality and quantity of the editorial output high.

Played a key role in successfully communicating and positioning the launch of BT Sport to the millions of BT customers through targeted digital and print campaigns.

Was behind the huge growth in traffic for Life's a Pitch as the site carved out a niche for itself in the very crowded football publishing market. I did this by creating targeted written and video content around the traffic sources with the greatest potential and by improving the delivery of these stories (search, social). In doing so, we capitalised on a much larger, more receptive audience.

Coordinated engaging magazine, EPG and web copy for BT Sport customers across various platforms.