-Acquire upwards of one million new Card customers annually via investing and maximizing return on 9 figure marketing spend-Deploy credit-based and AI-powered targeting and offer strategies to reach eligible consumers with relevant products-Lead organization of over 20 that's driving growth via marketing, product creation and iteration, digital UX and funnel optimization, and more-Develop and optimize ads and digital experience, centered on continuous testing and innovation to maximize conversion-Additionally: Manage user acquisition for early-stage, non-Card products; full-lifecycle digital communications; and PR

-Market the 80+ graduate programs we partner with many of the top universities in the world to deliver online to students wherever they are-Invest nine figure marketing budget, primarily in online channels, with constant testing and optimization to drive growth at maximum ROI-Manage portfolio and program strategy and analytics, marketing data science and automation, and media execution-Lead organization of 50+ analysts, media specialists, and data scientists

-Ran Capital One's acquisition website for the Card business, accounting for 95%+ of new Card originations-Acting Credit Officer and Advanced Credit College Instructor -Led (directly and indirectly) cross-functional agile team of 30+ inclusive of analytics, product, data science, design, engineering, and operations-Developed and delivered continuous conversion rate optimization framework centered on rapid testing and UX personalization, enabled by an overhaul of the site's tech stack and development of proprietary, real-time, ML-powered decision engines

-Owned Affiliate Marketing, Search Engine Marketing, Paid Social, and Display channels for Capital One's Card business, managing nine figure annual marketing budget-Developing Credit Officer and Advanced Credit College Instructor-Responsible for strategy, analytics, investment decisions, and execution for consumer and small business customer acquisitions-Drove >50% growth in new originations and value generation while improving margins-Led cross-geographical and cross-functional team and external partner relationships

-Managed Small Business Card Acquisitions Program, originating upward of $1BB in new exposure annually-Accountable for underwriting, pricing, and product strategy for Capital One "Spark"-Rebuilt front-end credit policy, overhauling models and decision frameworks to enable smarter decisions to be made with more data in a more elegant way, unlocking $200M in immediate NPV gains and a 75% reduction in time-to-market on policy updates-Designed and stood up manual underwriting program to allow human review of higher stakes decisions and corner cases where the automated policy was more error prone-Led team of six business analysts