Dan Wright is a Senior Strategic Insight Director at Iri, Intl. He possess expertise in market analysis, strategy, shopper marketing, management, customer insight and 37 more skills. Colleagues describe him as "I first met Daniel in the late 80's, and can honestly say it has been a pleasure. His drive and determination has always been a strong part of his character, however there was a time in the early 90's he threw me over the back of the sofa in a fierce confrontation over television administration rights. I have always considered that I was collateral damage. Since then his loyalty to our working relationship, me taking the younger brother role, has led me to include him in many family based dinners and events. If you are in need of a brother to antagonise racist relatives, or just generally have around look no further." and "It has been a real pleasure working with Dan initially in Shopper Marketing due to his deeep understanding between shopper and consumer needs and behaviours. Due to his orientation for results and international stakeholders management I have been lucky enough to count on him as project leader in some of my projects. Last but not least, his human quality makes of him an asset that anybody would love to work with or have in his/her team."