PROFESSIONAL EXPERIENCEAlibaba Healthcare Company Jun 2021-PresentDirector of Internet Hospital Business DevelopmentDeveloped digital marketing strategies for cooperative pharmaceutical companies and lead the team to cooperate with related sales team of pharmaceutical companies to implement themExplored the operating methodology of how to use internet hospital platforms as a supplementary channel for newly launched brands.Empowers data accessibility to PH field force by customizing professional T+1 dashboard for them, who can monitor the sales progress in real time. Provide business insights such as doctor-patient portraits for marketing teams and the field force.Gain insights into the needs of pharmaceutical companies for E-MKT, collaborate with Ali product research and execution teams to develop related productsEnsure the operational excellence of cloud pharmacies, including the process of listing, price setting, gross profit tracking and reminder, drug shortage registration, purchase management, etc.Bayer Group Dec 2005-May 2021National Channel Management Lead of Bayer Cropscience DivisionRegional Key Account Manager of Bayer Healthcare DivisionDevelop/optimize channel strategy from vast field investigation and cross function communication under CS China Strategy frame.Lead commercial policy design align with channel strategy and ensure its successful execution.Design channel evaluation scheme, and use this scheme to help optimize and improve efficiency from business accelerating perspective.Design & conduct channel Loyalty Program (including retailer/BKD/TD) to enhance and solidify Bayer cooperation with distributors and growersLead the designing and operating Bayer digital farming platform and building e-commerce system construction and undertaking sales target, creating Bayer private traffic and using big data for precision online marketing for thousands of peopleBuild and develop good relations with key accounts of target hospitals, industry associations and health authorities; maintain Bayer’s positive image.Pfizer Pharmaceuticals Limited Apr2003-Nov2005Senior Medical RepresentativeFulfill or exceed the sales targetFollow up company’s plan and procedure to organize product promotion activitiesCollect market information and provide appropriate suggestionsEDUCATIONShenyang Pharmaceutical University September 1997-July 2001Majored in Pharmaceutics Bachelor DegreeBiMBA Diploma of Peking University September 2011-July 2013SKILLSEnglish: Fluent in Listening, Speaking, Reading and Writing.
