• Shopping ads- Improved Shopping ads experience with a focus on ads creation funnel, increased ads completion rate by 30%+ within four months.- Launched Shopping ads in TTAM basic creation mode, increasing ad submission UV by 21%.• TTAM Mobile website - Redefined the product positioning and increased north-star metric 3x in 1+ year.- Launched two revolution projects to upgrade the ads creation and management experience in on-the-go scenarios, achieved a 200% boost in user engagement and 36% lift in ads completion rate.• TTAM Basic creation mode - Adjusted the product positioning based on user research, developed a one-year roadmap to improve product market fit.- Achieved a 23.5% increase in product adoption rate and a 14% increase in cost active advertisers by redesigning the ads creation mode selection user journey.- Streamlined ads creation experience for advertisers from TikTok Business Accounts, generating an incremental revenue of $400k+ per month with a 20% lift in ads completion rate.• Onboarding and New Market Launch- Achieved a 2.5x increase in monthly cash active advertisers by simplifying onboarding experience for advertisers from different segments.- Launched TTAM in 9 new markets by leading 50+ XFN partners across 10+ product teams, bringing 50k+ new adv and 2M+ revenue per month.

• Defined push message strategies and a daily to-do list to increase user retention and engagement.• Built roadmap of the promotion message distribution platform to increase resource utilization and message delivery efficiency.

• Iterated the Fleet Management System with a 40% decrease in order cancel rate and a 5% increase in average supply hour. • Launched customized features for Mexico market, mitigating local policy risks and saving $200k loss per month.

Work on sustainable business issues

Work in rural China to simultaneously reduce poverty and achieve sustainable development that leads to transformational change, bringing about real improvements in people’s lives by building on locally-sourced solutions, finding things that work and expanding on them, combining the best understanding, ideas and expertise to generate collective knowledge and accelerating progress

Established and updated the database of China’s outbound foreign investment in the year 2016-2017Edited and compiled contributions into the book The Reform Generation ⅢProduced newsletters on expert views by attending various academic meetings or seminars with topics ranging from One Belt One Road to overseas industrial park development

Collected data and performed policy research on The Paris Agreement and Science Based Targets; produced special topic reports on the status quo of China’s renewable resources and low carbon cities; Assisted manager in establishing the strategic partnerships between Zhenjiang City Government and enterprises like Yingli Green Energy and Yum! China on sustainable development by reducing emission.

Published 16 articles on 3 sections including social issues, sports, and language, 12 of which were headlines and republished by mainstream online portals or media;Reported China’s urbanization and relevant issues by interviewing farmers forced to be relocated in cities.