Dan Yetso

Dan Yetso Email and Phone Number

Strategic Marketing Executive @ DASH Tech Integrated Circuits
Dan Yetso's Location
San Jose, California, United States, United States
Dan Yetso's Contact Details
About Dan Yetso

Integrated marketing leader with comprehensive experience conceptualizing, planning, and implementing diverse marketing strategies and initiatives in ever-changing, dynamic environments. Innovative leader directly involved in a wide mix of category creation, integrated marketing campaigns, digital advertising, web marketing, thought leadership, lead generation, co-marketing, social marketing and sales promotion, with the ability and skill set to provide creative and innovative leadership in a team environment.Big-picture thinker that is not afraid to roll up his sleeves when:• Contributing to original business plan and growing a new brand from $0 to $500M in two years • Executing re-positioning efforts to help drive 50% revenue growth for mid-sized provider• Tripling sales revenues via an integrated go-to-market effort• Improving a billion-dollar security leader’s global brand position from #21 to #7• Writing business plans and successfully pitching innovative new $100M programs at one of the world’s largest brands • Empowering great teams and creating long-lasting relationshipsSpecialties: Marketing strategy, messaging, corporate marketing, advertising, brand awareness, PR/AR, marketing communications, integrated go-to-market activities, content creation, lead generation programs, marketing automation (Eloqua to Salesforce), inbound leads, lead flow, lead nurturing, lead scoring, sales & marketing alignment, waterfall modeling, MQL & SQL definitions & processes, sales enablement, solution selling, landing page optimization, SEO, SEM, freemium and free trial models, customer retention, cross-/up-sell marketing, social media (Twitter, LinkedIn, FaceBook, Google+), events, product marketing team management, website creation, channel and partner marketing, early-stage companies & global leadersFields: Mobile, SaaS, Cloud, Internet Infrastructure Services, Security, Enterprise Software, Identity & Access Management, Physical Security, Wireless, PCs, Supply Chain, RFID

Dan Yetso's Current Company Details
DASH Tech Integrated Circuits

Dash Tech Integrated Circuits

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Strategic Marketing Executive
Dan Yetso Work Experience Details
  • Dash Tech Integrated Circuits
    Vice President, Go-To-Market
    Dash Tech Integrated Circuits Mar 2023 - Present
    Phoenix, Az, Us
    DASH Tech Integrated Circuits is focused on the development of flexible, efficient, easy-to-use processors for embedded applications and the future of RF communications.
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  • Vintra
    Vice President Of Marketing
    Vintra Aug 2021 - Mar 2023
    San Jose, California, Us
    Managed all aspects of marketing function for early stage video analytics provider, including integrated awareness, engagement and endorsement efforts designed to strongly position the brand, build the sales pipeline and enable key technology and channel partners.
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  • Innovacient
    Principal - Marketing, Product Management, Business Development
    Innovacient Oct 2020 - Aug 2021
    San Jose, California, Us
    InnoVacient is an experienced advisory firm specializing in strategic and digital transformation providing clarity, vision and direction for clients planning or undergoing strategic business and operational transformation initiatives.
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  • Google
    Co-Founder And Go-To-Market Lead — Area 120
    Google Nov 2019 - Oct 2020
    Mountain View, Ca, Us
    • Authored business plan, original pitch deck and served as key contributor on all go-to-market aspects of innovative platform for edge caching and content delivery• In four months, successfully deployed global pilots with a number of partners to prove out the technology and demonstrate scale
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  • Google
    Program Lead – Advanced Technology And Projects
    Google Feb 2015 - Nov 2019
    Mountain View, Ca, Us
    • Managed go-to-market aspects of two consecutive innovation-focused programs in their “skunkworks” development cycle, each incorporating a multi-million dollar budget, global internal and external resources and an extended team of ~40• Supported cross-functional team of engineers, designers and manufacturing resources from prototype to EVT, DVT and PVT
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  • Quiksix Marketing
    Owner/Consultant
    Quiksix Marketing Jan 2014 - Feb 2015
    Provided strategic leadership and integrated go-to-market services for a multitude of client types across high technology, retail and consumer channels.
  • Return Path
    Vice President, Corporate Marketing
    Return Path Nov 2011 - Dec 2013
    Boston, Massachusetts, Us
    • Managed all aspects of corporate marketing, including PR/AR/IR, customer reference program, thought leadership, social media, global web properties and integrated marketing communications• Owned corporate-wide re-branding efforts, repositioning organization from point-product vendor to a global leader in new category entitled “Email Intelligence”• Introduced content creation strategy that resulted in over $400K in closed revenue and $1.4 million in additional pipeline over a two-quarter span• Increased social media presence over 300%, web presence by 25% and PR share of voice in consecutive quarters via highly integrated go-to-market activities
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  • Quantum Secure
    Vice President, Corporate Marketing
    Quantum Secure Sep 2008 - Nov 2011
    San Jose, Ca, Us
    Created and developed category for Physical Identity & Access Management, gaining prominent backing by Gartner, Forrester and leading physical security publications.Led integrated go-to-market efforts across all facets of corporate marketing spectrum, including PR/AR/IR, demand generation, event marketing, marketing communications and Web marketing. Directly responsible for multiple net-new pipeline opportunities as a result of integrated PR, event marketing and demand generation activities; deal size approximately $1 million each.
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  • Verisign
    Director, Global Advertising And Branding
    Verisign Aug 2003 - Sep 2008
    Reston, Virginia (Va), Us
    Led global advertising, integrated marketing communications, event marketing, demand generation, customer reference/co-branded marketing and brand management activities for billion-dollar global leader in Internet infrastructure services and SaaS
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  • Quiksix Marketing
    Consultant
    Quiksix Marketing Nov 2000 - Aug 2003
    Corporate Marketing consultant. Clients included supply chain, Internet infrastructure services, wireless broadband access.
  • Bigmachines , Inc.
    Sr. Director, Corporate Marketing
    Bigmachines , Inc. Mar 2000 - Nov 2000
    Deerfield, Il, Us
    PR, AR, Lead Gen, Branding, Events, Web Marketing
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  • Extricity
    Director, Marketing Communications
    Extricity Jul 1998 - Mar 2000
    Us
    • Successfully positioned company (acquired by Peregrine Systems) as the leader in the emerging category of XML-based business-to-business integration, receiving prominent positioning from Gartner Group, AMR Research and Yankee Group• Implemented new corporate naming, messaging, positioning, look and feel and all related marketing communications deliverables in eight weeks
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  • Fujitsu
    Director, Marketing Communications
    Fujitsu Nov 1995 - Jul 1998
    Jp
    • Collaborated on original launch plan and was responsible for all advertising, marketing communications and brand management of $500 million startup subsidiary of Fujitsu Ltd., a $36 billion worldwide information technology conglomerate • Instrumental in helping the company reach #7 in U.S. portable shipments (#6 worldwide) after just 24 months in business
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  • Lvl Advertising
    Account Supervisor
    Lvl Advertising Nov 1993 - Nov 1995
  • Winston Advertising
    Account Executive
    Winston Advertising 1990 - 1993

Dan Yetso Skills

Integrated Marketing Lead Generation Strategy Marketing Communications Saas Advertising Product Marketing Brand Development Marketing Messaging Strategic Partnerships Direct Marketing Start Ups Public Relations Demand Generation Marketing Strategy Salesforce.com Go To Market Strategy E Commerce Management Online Marketing Enterprise Software Leadership Competitive Analysis Email Marketing Digital Marketing Cross Functional Team Leadership Multi Channel Marketing Brand Management Software As A Service B2b Marketing Crm Product Management Customer Relationship Management Social Media Marketing Marketing Automation Web Analytics B2b Positioning Mobile Marketing Product Launch Business To Business

Dan Yetso Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    English

Frequently Asked Questions about Dan Yetso

What company does Dan Yetso work for?

Dan Yetso works for Dash Tech Integrated Circuits

What is Dan Yetso's role at the current company?

Dan Yetso's current role is Strategic Marketing Executive.

What is Dan Yetso's email address?

Dan Yetso's email address is dy****@****gle.com

What is Dan Yetso's direct phone number?

Dan Yetso's direct phone number is +140877*****

What schools did Dan Yetso attend?

Dan Yetso attended Uc Santa Barbara.

What skills is Dan Yetso known for?

Dan Yetso has skills like Integrated Marketing, Lead Generation, Strategy, Marketing Communications, Saas, Advertising, Product Marketing, Brand Development, Marketing, Messaging, Strategic Partnerships, Direct Marketing.

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