Dana Abel Email & Phone Number

Wexford, Pa, Us

Los Angeles, California, United States

United States

Individual Influencer Brand Management • Increased follower count across all clients’ social media pages by 150%+ within first three months• Sole management of multiple clients’ brands, websites, and social media channels in parallel• Implemented creative strategies, campaign management and ideation for promotions, physical and digital events • Responsible for design and execution of content creation across all platforms • Conducted marketing research to accurately identify industry trends and new business opportunities• Maintained client satisfaction through monthly reports, daily support and achieving individual client goalsAERAS Fog & M7 Agency • Created and designed original social media content to be produced across multiple platforms• Monitored and analyzed the performance of digital promotional campaigns and provided analytics back to clients• Raised followers, friends, likes and overall account activity by more than 200% • Sourced and created several merchandises for both company and consumer use

Los Angeles, California, United States

• Lead executive assistant duties for the entire family office• Responsibilities include, but not limited to: preparing sophisticated agendas, documentation, ever-changing calendar management for 8 individuals, travel planning and meeting coordination for all stakeholders, often internationally and across several time zones• Provide executive support to the family office operations and its principals, as well as personal support to the broader family • Maintain the highest degree of strict confidentiality, discretion and professionalism with all matters, professional and personal• Act as a gatekeeper to the principals, protecting their time, information, and exposure• Provide Brand, Marketing and Social Media support across the entire Family Office portfolio

Greater Los Angeles Area

• Managed a $750,000+ annual brand and marketing budget• Designed, implemented, and operationally managed engaging and memorable brand experiences, focusing on influencer participation to maximize awareness and drive campaign performance, resulting in exponential growth in platform adoption and daily engagement within the app• Owned the brand and marketing KPIs, and worked directly with GMs and CEO to define company mission and vision as it pertained directly to the Triller brand • Managed and evolved brand positioning and messaging for the company and its core offerings• On a continual basis, developed the voice of the Triller brand, owning the creation and evolution of brand strategies, guidance and assets, including across social media and live events• Optimized processes to ensure programs were executed on strategy, on time and on budget, and ensured activation against product roadmap and go-to-market plan• Analyzed industry trends and marketing programs across competitive categories and properties• Developed and maintained highly productive, close-coordination roles with North American digital, product, and events teams, and cross-functionally with European studio teams• Worked with business development to assist with partnership management and corporate communications

Los Angeles, Ca

• Independently crafted, curated and rolled out Riot Games’ Players’ Tour Program (& Friends/Family Program) to select regions, increasing engagement with players and eliciting very positive feedback from the community• Responsible for oversight of internal and external events ranging from 100 to 10,000+ participants globally, carefully planning and maintaining budgets, and setting and achieving brand awareness ROI goals • Solely responsible for delivering a consistent Riot corporate brand experience internally and externally across the globe, a process requiring open communication and transparency across all offices and regions• Cross-functionally consulted teams across disciplines to ensure all programs were providing the most compelling experiences to players and Rioters in both live and digital environments • Led all communications with C-suite executives and key stakeholders across regions, contributing to brand voice and company guidelines and defining core mission and values for League of Legends and Riot Games • Contributed content for Riot Games brand social channels; Facebook, Instagram, Twitter, Glassdoor, LinkedIn

Santa Monica, Ca

• Successfully supported C-suite executives through aggressive growth from a staff of ~150 in one office to over 1,700 employees across 14 locations in 10 countries globally• Improved executive efficiency by introducing processes, streamlining communications (daily morning calls, weekly wrap-up meetings, research / briefings for meetings) and implementing efficient prioritization methods• Prior to Events Team hires, served as organizer and primary POC for company conferences, corporate gatherings, internal / external parties, department off-sites and company-wide trips• Owned all vendor relations, vetting and ultimately deciding on appropriate production companies, venues, food, swag, merch, airlines and brand partners; reviewed and negotiated vendor contracts; and worked with finance to set budgets, process PO’s, and invoice vendors• Served as primary POC and gatekeeper to the C-suite across entire company, fulfilling each executive’s unique needs while balancing several office management tasks in parallel

Santa Monica, Ca

Provided executive support to a high-profile CEO, while coordinating day-to-day administrative operation for the company, personal properties and other ventures• Managed entire executive schedule, including production calendar, coordination of seminars and webinars, PR requests, international travel and accommodations and documentation of meeting minutes and agendas• Provided daily reviews of legal documents, audited vendor invoices for distribution to property departments and maintained corporate call list• Solely responsible for organizing and managing all company, personal and property events, such as internal parties, property calendars and guest agendas, companywide off-sites and travel plans and holiday events• Worked directly with Product Manager to develop and launch a new skin care line, providing creative input for packaging, promotions, product placement, gathering feedback on efficacy and writing website and labeling content• Liaison between corporate and personal properties, responsible for property management and scheduling, facility operations and all quality assurance

Beverly Hills, Ca

Contributed to corporate growth, providing professional support to CEO and day-to-day management of administrative tasks; company relocated to NYC in August 2008 (worked remotely)• Primary functions included global calendaring, meeting coordination, travel and accommodations and project coordination for CEO and Global Executive Team• Provided support for sales and sales management in client prospecting, proposal development and RFP response• Conducted research and presented statistical reports for prospective client profiles; also trusted to review and comment on corporate letters and legal and financial reports

Los Angeles, Ca

Responsible for executive tasks for Flektor office as well as personal and household matters; sold company in June 2008• Effectively and resourcefully planned each day to maximize personal performance and eliminate any inefficiencies• Assisted web design team with creative input, site testing and new Flek design for Flektor.com• Executive responsibilities included, but not limited to: scheduling, office administrative duties, research, web maintenance and organization/management of company events ranging in size from 20 – 300+ attendees• Personal responsibilities included, but not limited to: travel, personal shopping, household maintenance, pet responsibilities, driving/auto maintenance, appointment setting, light personal traveling, event/party planning and coordination

English Writing, English Writing

Associates, Fashion Design/Marketing