A driven and customer-focused SENIOR BUSINESS LEADER with extensive experience in product innovation, sourcing, logistics, P&L, market research, consumer insights, and B2B partnerships. Adept at identifying operational opportunities and initiating market analysis to strategically align brand in category. Works collaboratively with top-performing teams to develop and execute transformative strategies. A proven leader with demonstrated success in driving revenue and reducing costs for multiple outlets including banking, specialty retailers, convenience and mass merchandising.
-
Procurement Category Manager - Project LeadSimmons Pet Food Sep 2022 - PresentSiloam Springs, Arkansas, UsLed the development of an end to end procurement process to include Category Strategy, Supplier & Market Analysis, RFP's and Execution Management. Improved process by increasing efficiencies, elevating professionalism, creating additional level of detail in reporting & driving consistency across the organization. -
FounderRetail Reimagined, Llc Oct 2017 - Oct 2023Most recently, Procurement Project Lead for an established Pet Food Company to develop and launch end to end a robust procurement process. Previously CMO for USA Dairy startup company to lead innovation and deliver quality food products from USA and New Zealand to grocery and convenience channels. Led Mexico team to deliver men’s leather footwear to big box retailers. Created excitement in big box stores to drive traffic, developed plans to execute by analyzing the current business, developing retail routines to create a great shopping experience, and delivering growth through unique solutions. Provided insights for the pet industry, specifically for pet food and pet treats.
-
General ManagerMitsui Bussan Logistics Inc. Jan 2019 - Dec 2020UsLed the 7-Eleven category support team for 7-Eleven Private brands Food/Non Food and Store Supplies to provide exceptional customer service while delivering positive financial results. Developed and executed communication reports and key processes for planning, forecasting, pricing, buying and supplier accountability.• Responsible for sales of $230,000,000 in key categories – coffee, cups, store supplies, packaged snacks, OTC, consumables, beverages.• Reestablished positive relationships with SEI by providing cost transparency, quick solutions and accountability. • Developed and fostered key supplier partnerships through business review meetings and providing sales trends and forecasting. -
Senior Director, Private Brands, PetsWalmart 2015 - 2018Managed private brand portfolio with total sales of $1,400,000,000. Promoted to lead new private brand organization in Pets Department, building foundation for long-term success. Recruited top industry performers to support four-year sales growth of $2,000,000,000. Analyzed P&L to develop short-term action and long-term business growth plans. Delivered financial results due to strong supplier relationships, communication, and collaboration skills. Led three-year strategy development with buyers and gained alignment with Divisional Merchandise Manager and Private Brands SVP. Consistently over-delivered on two-year private brand sales and supported total pet team growth by focusing strategies on treat categories; grew penetration by 300 basis points. Successfully launched key sourcing projects, saving $20,000,000 annually. Analyzed and onboarded strategic suppliers globally, led sustainability project to reduce waste for dog food bags, comprising +10,000,000 bags annually while lowering cost per bag. Successfully launched whole animal sourcing for long term cost savings, quality, and surety of supply. Led successful launch of new pet brand through customer surveys and insights; brainstormed over 1,000 brand names later narrowed down to twelve. Influenced final logo design and brand positioning. Developed tools (such as business plan, four-year financial look-ahead, executive milestone tracker, project plan, design brief, and supplier bid tools) to support new private brand process during simultaneous recruitment of product team.
-
Category Director - DairyWalmart 2014 - 2015Oversaw portfolio of $3,000,000,000 in sales, comprising 20% of total dairy category. Led feature strategy, store of the future, marketing, and feature selection for dairy department. Managed category and buyer quarterly meeting content; performance reviews, and development meetings; new stores and remodels; associate engagement action plan; onboarding for dairy team; and new modular timeline. Established annual strategy review for each buyer to share with leadership and developed dairy strategy for DMM to share with team. Led team to positive sales growth for 2014 ($230,000,000 over LY) through deep-dive reviews of every business, joint business plan review, and one-, three-, and five-year strategy development. Successfully developed newly offered brands, including Milo’s Tea, Chobani, Gold Peak Tea, and Minute Maid “Just 15” juice.
-
Senior Buyer - Yogurt/Chilled Juice/DessertsWalmart 2012 - 2014Grew yogurt business by $700,000 in two years to $1,600,000 in sales. Led several special projects for dairy, ensuring category growth for next five to ten years. Established annual strategy meeting concerning customer insights, Nielsen, category management, and new stores to identify regional opportunities and future white space for yogurt. Delivered 36 months of market share growth in highly competitive category by developing yogurt strategy and collaborating with suppliers and category advisors on pricing and assortment resulting in four-year CAGR of +9%. Strategically grew average yogurt footprint from 12ft to 28ft by developing department proposal for sku reduction based on productivity per linear foot and customer uniqueness.
-
Senior Project ManagerWalmart 2009 - 2012Provided comprehensive project management support to drive coordinated implementation of innovative customer experience solutions across multiple formats. Served as lead of key projects for short- and long-term growth, including entertainment reinvention, retail-ready packaging study, and in-store pickup check-in kiosk. Aligned with senior merchandising and innovations executives to conduct labor study of key categories within grocery for retail-ready packaging. Presented findings and recommendations to senior leadership. Delivered individual store requests for category space changes to ensure delivering best customer shopping experience.
-
Buyer - Womens ShoesWalmart 2007 - 2009
-
Operations ManagerSecurity Benefit 2006 - 2007Topeka, Ks, Us -
MerchantPayless Shoesource 1997 - 2005Miami, Florida, Us -
Store ManagerVictoria'S Secret 1990 - 1997
-
Operations ManagerCitadel Bank 1985 - 1990
Dana A. Education Details
-
Northwest Arkansas Real Estate School -
Wichita State UniversityFinance -
Kapaun Mt Carmel
Frequently Asked Questions about Dana A.
What company does Dana A. work for?
Dana A. works for Simmons Pet Food
What is Dana A.'s role at the current company?
Dana A.'s current role is Supply Chain Analyst.
What schools did Dana A. attend?
Dana A. attended Northwest Arkansas Real Estate School, Wichita State University, Kapaun Mt Carmel.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial