Lead organization’s culture + colleague social media strategy within Enterprise Digital and serve as a subject matter expert for key stakeholders in Corporate Communications, Individual Markets, HR, Corporate Impact, Executive Communications, and Inclusion & Diversity.° Identified vendor partner and launched Colleague Advocacy Pilot Program. Work cross-functionally to extend reach of critical content while deepening colleague LinkedIn comfort and presence.° Developed and managed social media governance SLA to impact consumer experiences. ° Partner to lead social media service efforts actively monitoring brand reputation and sentiment. Scripted process and guidance for best practices to maximize social moderation and engagement.° Drive strategy to create a holistic digital presence aligned with business objectives promoting brand on web, LinkedIn, Facebook, Instagram, Twitter, and TikTok.° Accountable for briefing, content creation, copywriting, graphic design management, compliance approvals, scheduling, crisis management, editorial calendar, campaign development, and analysis for all social content deployed on Enterprise social media platforms.° Partner to develop marketing communications incorporating search engine optimization, brand development, email marketing, copywriting, video, and digital media within integrated campaigns. ° Leverage Google Analytics, Hootsuite, Brandwatch, Sparkcentral, ReviewTrackers, and organic platforms to inform organization and initiatives.° Member of JEDI (Justice, Equity, Diversity, and Inclusion) Council

Led organization’s global social media program for corporate communications, diversity & inclusion, 9 affiliate partners, and 7 regions.

Responsible for building social media strategies, managing social operations, and tracking social audience engagement.

Responsible for building social media strategies, managing social operations, and tracking social audience engagement.° Created content and clear brand voice/energy across all social platforms. ° Designed and generated analytical reports and identified optimization recommendations for future execution. ° Managed listening strategy to assess trending topics and competitive conversations within financial services and packaged goods landscape.° Developed scalable process improvements for optimization of campaign and content development.

Marketing and branding consulting focused on developing communications for non-profits, start-ups and small businesses. Support includes project management, direct marketing, brand engagement/promotional marketing, small event management, research, analysis and cross-functional team responsibilities.

Led new Brand Experience, 360-degree full lifecycle approach to leveraging consumer insights to optimize brand interactions with various stakeholders (agents, prospects, customers and employees)

Delivered solid integrated brand marketing plans focused on increasing customer engagement, brand awareness and retention rates. Maintained brand essence across integrated marketing channel strategies (direct mail, email, online, social, DRTV and call center).

Redesigned business processes for DRTV and radio acquisition creating streamlined measurement systems. Directed all acquisition marketing efforts through integrated marketing tactics (direct mail, DRTV, broadcast TV, online, email and out of home) leveraging analytics and consumer insight

Managed team and led direction of media channel responsible for half the booking volume of the division. Developed and executed segmented marketing programs targeting existing and prospect consumer base.

Provided direction for multimedia promotional efforts. Responsible for creation of innovative marketing strategies and expansion of media channels within the portfolio. Managed team responsible for executing summer internship program.