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Dana Bartlett Bryant Email & Phone Number
Director Social Media Content and Strategy
at
Webster Bank
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
Director Social Media Content and Strategy
Location
New York City Metropolitan Area, United States
Who is Dana Bartlett Bryant? Overview
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Quick answer
Dana Bartlett Bryant is listed as Director Social Media Content and Strategy at Webster Bank, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Dana Bartlett Bryant.
Dana Bartlett Bryant previously worked as Head, Culture + Colleague Social Media at Guardian Life and AVP, Interim Head of Social Media at Legg Mason. Dana Bartlett Bryant holds Mba, Marketing And Financial Management from Pace University - Lubin School Of Business.
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Webster Bank
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Profile bio
About Dana Bartlett Bryant
With a career rooted in digital storytelling and brand strategy, my expertise lies in leading Guardian Life's social media narrative, focusing on culture and colleague experiences. As a subject matter expert, my role encompasses collaborating with diverse teams to enhance brand reputation and employee engagement through innovative programs like the Colleague Advocacy Pilot.My approach integrates social media governance with service efforts, ensuring that our brand's online presence resonates positively with consumers and stakeholders. The strategies developed under my leadership are aligned with Guardian Life's mission to create inclusive environments, reflecting a commitment to diversity and a passion for empowering voices within the organization.
Listed skills include Integrated Marketing, Marketing Strategy, Direct Marketing, Leadership, and 46 others.
Current workplace
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11 roles · 27 years
Dana Bartlett Bryant work experience
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Head, Culture + Colleague Social Media
CurrentLead organization’s culture + colleague social media strategy within Enterprise Digital and serve as a subject matter expert for key stakeholders in Corporate Communications, Individual Markets, HR, Corporate Impact, Executive Communications, and Inclusion & Diversity.° Identified vendor partner and launched Colleague Advocacy Pilot Program. Work cross-functionally to extend reach of critical content while deepening colleague LinkedIn comfort and presence.° Developed and managed social media governance SLA to impact consumer experiences. ° Partner to lead social media service efforts actively monitoring brand reputation and sentiment. Scripted process and guidance for best practices to maximize social moderation and engagement.° Drive strategy to create a holistic digital presence aligned with business objectives promoting brand on web, LinkedIn, Facebook, Instagram, Twitter, and TikTok.° Accountable for briefing, content creation, copywriting, graphic design management, compliance approvals, scheduling, crisis management, editorial calendar, campaign development, and analysis for all social content deployed on Enterprise social media platforms.° Partner to develop marketing communications incorporating search engine optimization, brand development, email marketing, copywriting, video, and digital media within integrated campaigns. ° Leverage Google Analytics, Hootsuite, Brandwatch, Sparkcentral, ReviewTrackers, and organic platforms to inform organization and initiatives.° Member of JEDI (Justice, Equity, Diversity, and Inclusion) Council
Aug 2020 - Present
Avp, Interim Head Of Social Media
Led organization’s global social media program for corporate communications, diversity & inclusion, 9 affiliate partners, and 7 regions.
May 2020 - Aug 2020
Manager, Interim Head Of Social Media
Responsible for building social media strategies, managing social operations, and tracking social audience engagement.
Jul 2019 - May 2020
Social Media Marketing Manager
Responsible for building social media strategies, managing social operations, and tracking social audience engagement.° Created content and clear brand voice/energy across all social platforms. ° Designed and generated analytical reports and identified optimization recommendations for future execution. ° Managed listening strategy to assess trending topics and competitive conversations within financial services and packaged goods landscape.° Developed scalable process improvements for optimization of campaign and content development.
Jul 2018 - Jul 2019
Freelance Branding & Communications Consultant
Engage Consulting Services
Marketing and branding consulting focused on developing communications for non-profits, start-ups and small businesses. Support includes project management, direct marketing, brand engagement/promotional marketing, small event management, research, analysis and cross-functional team responsibilities.
Jul 2016 - Jul 2019
Corporate Vice President, Brand/Customer Engagement
Led new Brand Experience, 360-degree full lifecycle approach to leveraging consumer insights to optimize brand interactions with various stakeholders (agents, prospects, customers and employees)
Jan 2014 - May 2016
Marketing Manager
Delivered solid integrated brand marketing plans focused on increasing customer engagement, brand awareness and retention rates. Maintained brand essence across integrated marketing channel strategies (direct mail, email, online, social, DRTV and call center).
Mar 2010 - Apr 2012
Marketing Manager
Redesigned business processes for DRTV and radio acquisition creating streamlined measurement systems. Directed all acquisition marketing efforts through integrated marketing tactics (direct mail, DRTV, broadcast TV, online, email and out of home) leveraging analytics and consumer insight
2009 - 2010
~1 yr
Program Manager
Managed team and led direction of media channel responsible for half the booking volume of the division. Developed and executed segmented marketing programs targeting existing and prospect consumer base.
Jan 2006 - Aug 2008
Marketing
Provided direction for multimedia promotional efforts. Responsible for creation of innovative marketing strategies and expansion of media channels within the portfolio. Managed team responsible for executing summer internship program.
2000 - 2004
~4 yrs
2 education records
Dana Bartlett Bryant education
Mba, Marketing And Financial Management
Pace University - Lubin School Of Business
Bachelor Of Arts - Ba, Child Development With Computer Science Minor
Tufts University
FAQ
Frequently asked questions about Dana Bartlett Bryant
Quick answers generated from the profile data available on this page.
What company does Dana Bartlett Bryant work for?
Dana Bartlett Bryant works for Webster Bank.
What is Dana Bartlett Bryant's role at Webster Bank?
Dana Bartlett Bryant is listed as Director Social Media Content and Strategy at Webster Bank.
Where is Dana Bartlett Bryant based?
Dana Bartlett Bryant is based in New York City Metropolitan Area, United States while working with Webster Bank.
What companies has Dana Bartlett Bryant worked for?
Dana Bartlett Bryant has worked for Webster Bank, Guardian Life, Legg Mason, Engage Consulting Services, and New York Life Insurance Company.
How can I contact Dana Bartlett Bryant?
You can use AeroLeads to view verified contact signals for Dana Bartlett Bryant at Webster Bank, including work email, phone, and LinkedIn data when available.
What schools did Dana Bartlett Bryant attend?
Dana Bartlett Bryant holds Mba, Marketing And Financial Management from Pace University - Lubin School Of Business.
What skills is Dana Bartlett Bryant known for?
Dana Bartlett Bryant is listed with skills including Integrated Marketing, Marketing Strategy, Direct Marketing, Leadership, Strategy, Marketing, Cross Functional Team Leadership, and Brand Management.
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