Dana Benson Email and Phone Number
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Dana Benson is a veteran communications leader with more than 25 years of experience building highly successful public relations programs and teams for top companies and iconic brands at the cross-section of media, technology and entertainment, including Comcast NBCUniversal’s Fandango, Vudu and Rotten Tomatoes, The Walt Disney Company, Microsoft, Mattel, Hasbro, Atari, Activision and more. She was recently named one of the 2022 Top 50 Women Leaders of Los Angeles by Women We Admire, and in 2018 was featured in the National Diversity Council's Top 50 Women in Entertainment. Thriving in fast-paced, hyper-growth environments, she has extensive knowledge, skill and experience in corporate communications, media relations, narrative and message development, product publicity, crisis and issues management, corporate responsibility, internal communications, and diversity, equity and inclusion. She has managed and mentored dozens of internal communications teams and outside agencies.Benson is currently Senior Vice President, Communications & Community Impact, for Comcast NBCUniversal’s Fandango and NBC Sports Next direct-to-consumer, digital portfolios, including popular e-commerce and content publishing platforms Fandango, Vudu, Rotten Tomatoes, GolfNow, GolfPass, SportsEngine and more. Prior to joining NBCUniversal, Benson was Director, Public Relations at Disney Interactive where she led corporate communications and publicity efforts for The Walt Disney Company’s Internet businesses including Disney.com, DisneyFamily.com, DisneyBaby.com, Babble and Disney-branded online virtual worlds, mobile games and apps.Benson has held senior public relations positions at top family entertainment and technology companies including Hasbro, Mattel and Broderbund Software, and public relations agencies Edelman, BHI and The Lippin Group. She has launched dozens of campaigns for flagship digital entertainment brands and platforms: Microsoft Xbox, Guitar Hero, Halo, Rollercoaster Tycoon, Barbie and Tonka-branded video games, Where in the World is Carmen Sandiego?, and many more. Benson began her career in television, publicizing shows produced by Disney’s Touchstone Television, Paramount Television and NBC Productions.Benson earned a B.S. Business Administration degree with an emphasis in marketing, from the University of Southern California’s Marshall School of Business.
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Svp, Communications & Community Impact, Fandango & Nbc Sports NextNbcuniversal Oct 2022 - PresentNew York City, Ny, UsLead public relations, internal communications, community impact and DEI efforts for NBCUniversal's Fandango and NBC Sports Next digital portfolios, including popular e-commerce and content publishing platforms Fandango, Vudu, Rotten Tomatoes, GolfNow, GolfPass, SportsEngine and more.
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Senior Vice President, CommunicationsFandango Feb 2020 - Oct 2022Universal City, California, UsCommunications officer and spokesperson for Fandango, the ultimate digital network for premium entertainment, including movie ticketers Fandango, Flixster and MovieTickets.com; world famous recommendations brand Rotten Tomatoes; on-demand streaming service Vudu; Movieclips on YouTube; and Ingresso.com in Brazil. Successfully managed and scaled the company’s communications functions during hyper-expansion, including eight acquisitions, and intense industry disruption.Lead corporate and executive communications including media relations with top-tier outlets; industry thought leadership; corporate narrative and brand messaging; M&A and business announcements; publicity; crisis & issues management; corporate social responsibility; internal communications; diversity, equity and inclusion (DEI). Develop PR strategies that leverage ticketing and streaming data, consumer survey results and Tomatometer scores to secure a steady drumbeat of consumer, business and trade press coverage, establishing Fandango and its brands as the authorities on moviegoing, streaming and entertainment criticism. Oversee six on-air commentators and their placements on national and local news, morning and talk shows.Supervise communications strategy, publicity and issues management for Rotten Tomatoes, including thought leadership programs to increase DEI in entertainment criticism. Created a grant and scholarships program which has donated $250,000+ to benefit critics from underrepresented groups, helping them gain access to international film festivals. Established the first ever multi-year fellowship with USC Annenberg School of Journalism and Communications and the LA Film Critics Association Rotten Tomatoes Scholarship to help foster the next generation of entertainment journalists.Set strategies for all-hands meetings and internal communications with 500+ employees. Run a hybrid internal/agency team of a dozen PR executives. Collaborate with leaders across Comcast NBCUniversal. -
Vice President, CommunicationsFandango Dec 2012 - Feb 2020Universal City, California, Us
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Director, CommunicationsDisney Interactive Media Group Jun 2009 - Dec 2012Glendale, California, UsLed communications and influencer programs for Disney’s Internet and mobile properties: Disney.com, DisneyFamily.com, Babble.com, DisneyBaby.com, Disney’s online virtual worlds, games and mobile apps.Developed and executed PR plan for Disney.com re-launch, building messaging platform, media and influencer strategies, online and offline publicity programs targeting kids, families and Disney enthusiasts.Launched Disney’s first multichannel network on YouTube, attracting family-friendly content creators, spreading brand affinity among influencers, and driving awareness of, and traffic to, new digital video series. Oversaw PR for Babble.com, a leading online parenting platform with over 200 bloggers. Established as go-to media resource for parenting insights and trends; turned bloggers into media personalities; and created story opportunities with “Good Morning America,” “The View,” HLN and CNN.Managed PR for online virtual worlds and mobile games, including Club Penguin, Pirates of the Caribbean Online and Toontown. Planned a star-studded press event for the launch of World of Cars Online, based on the Disney Pixar "Cars” movie franchise. Directed the business unit’s presence at two D23 Expo fan events. -
Vice President, Interactive EntertainmentBhi Feb 2003 - May 2009Los Angeles, California, UsRan a multi-million dollar interactive entertainment division for well-known digital and entertainment public relations firm, and a team of fourteen public relations executives. Have created and implemented publicity and corporate communications campaigns for a wide range of interactive and digital entertainment companies from public corporations to innovative start-up firms including:Videogame publishers: RedOctane/Activision, Vivendi Games, Konami, THQ, Disney Interactive, Namco Hometek, Codemasters, Square-Enix, Humongous, Inc. (Atari), Knowledge Adventure Domestic and Asian online game companies: Sony Online Entertainment, Yahoo! Games, AOL Games, MTV Network’s GameTrailers and Xfire, Kuma Reality Games, Webzen, Nexon America, Abandon Interactive EntertainmentYouth electronics/toy companies: Headplay, Inc., Performance Designed Products, Jada ToysGuitar Hero Campaign Highlights:Developed and implemented PR campaigns for Guitar Hero II and III, two of the most successful videogame launches of all time, generating more than 1.7 billion print, online and broadcast media impressions.Secured media coverage for the title in high profile media outlets (print, broadcast and online), many of whom didn't cover videogames on a regular basis or at all, such as national broadcast press from morning shows to daytime and late night talk showsHelped make the Guitar Hero franchise a mass market phenomenon, elevating the game to pop culture status. -
Sr. Vice PresidentEdelman Public Relations Jul 2000 - Oct 2002New York, Ny, UsManaged a twenty-person account team responsible for the U.S. public relations launch of Microsoft’s Xbox video game system and software. The Xbox launch was one of the most heralded campaigns in video game industry history, resulting in billions of media impressions, the equivalent of millions of dollars in advertising for Microsoft.Executed Xbox game launches for Halo, Project Gotham Racing, NFL Fever and Munch’s Oddysee, among othersAfter the Xbox launch in November 2001, moved to Edelman’s consumer practice and managed public relations programs for family entertainment product companies: DreamWorks SKG, Munchkin, Inc., Knowledge Adventure, DIC Entertainment and Legacy Interactive. -
Director Of Public Relations, Mattel InteractiveMattel, Inc. 1999 - 2000El Segundo, California, UsSpearheaded computer and videogame publicity campaigns for brands such as Barbie, Hot Wheels, Sesame Street, Fisher Price and Nickelodeon. Launched the first Barbie and Hot Wheels-licensed PCs. Worked with the corporate communications and legal departments on crisis communications programs relating to product safety and customer service. Managed an external public relations agency and served as a company spokesperson for Mattel Media division. -
Director Of Public RelationsHasbro Interactive 1997 - 1999Pawtucket, Ri, UsExecuted product publicity launches, bringing children’s and family brands such as Monopoly, Candyland, Tonka, Scrabble, Risk and Battleship to the video game space. Launched campaigns for Wheel of Fortune and Jeopardy! games on CD-ROM and PlayStation. Debuted top-selling PC game RollerCoaster Tycoon, and worked on the company’s Microprose-branded properties, targeting the core gamer audience. Led business and trade media relations for corporate and content acquisitions, including the acquisition of Atari. Established global public relations strategies and liaised with European subsidiaries in UK, France and Germany. Managed an external public relations agency and served as a company spokesperson for Hasbro Interactive division. -
Senior Pr SpecialistBroderbund Software 1994 - 1997Led product publicity efforts for home and school software pioneer, Broderbund Software, known for education, entertainment and productivity products. Launched public relations campaigns for award-winning brands such as Carmen Sandiego, The Print Shop, Myst, Kid Pix and Logical Journey of the Zoombinis. Served as company spokesperson with consumer media.
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Account ExecutiveThe Lippin Group 1990 - 1994Los Angeles, California, UsCreated and executed publicity and event marketing campaigns on behalf of entertainment industry clients specializing in television, home video, books and music. Clients included Touchstone Television; Paramount Network Television; NBC Productions; Sony Music’s children’s division, Sony Wonder; Phillip Morris’ music and sports event marketing division; and syndicated television industry trade association, NATPE.
Dana Benson Skills
Dana Benson Education Details
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University Of Southern CaliforniaBusiness Admin/Marketing
Frequently Asked Questions about Dana Benson
What company does Dana Benson work for?
Dana Benson works for Nbcuniversal
What is Dana Benson's role at the current company?
Dana Benson's current role is SVP, Communications & Community Impact, NBC Sports Next & Fandango | NBCUniversal.
What is Dana Benson's email address?
Dana Benson's email address is da****@****ngo.com
What schools did Dana Benson attend?
Dana Benson attended University Of Southern California.
What skills is Dana Benson known for?
Dana Benson has skills like Corporate Communications, Media Relations, Spokesperson, Publicity, Advertising, Product Marketing, Public Relations, Integrated Marketing, Television, Strategy, Marketing Communications, Social Media.
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