- Develop, implement and lead comprehensive marketing strategies for each Spectacular Performances & Events ('SPE') brand identifying innovative methods to extend reach, enhance perception and strengthen the image and recognition of each brand through advertising, public relations, print materials, and social media content creation- Lead company communications and public relations including the creation of newsletters, news releases, announcements, online posts, website updates, video productions, special projects and related Public Relations and Marketing projects. - Externally build meaningful contacts with media agencies and strategic clients- Develop and execute successful paid ad campaigns on Google, Facebook, and Instagram, resulting in increased brand awareness, lead generation, and sales growth. Managed budget, targeting, bidding, and ad creative to optimize performance and achieve campaign objectives.- Oversee the entire sales process tracking sales performance and managing sales staff to reach and/or exceed sales targets - Direct the development of new clients and maintains high-level relationships with existing clients- Utilize various design and scheduling programs such as Canva, Indesign, Lightroom, Hootsuite, Buffer and Later

- Utilize creativity and magic to breathe life into beloved children's stories through captivating performances as multiple characters.- Develop and refine character portrayals through dedicated study and practice, ensuring a high level of authenticity and engagement.- Manage and entertain numerous children and families simultaneously, delivering a seamless and unforgettable experience for all.- Prioritize the safety of character performers and guests by adhering to safety protocols and procedures, while effectively promoting the company's brand and mission.- Maintain audience control and handle challenging guest situations to ensure a safe and enjoyable experience for all.- Assist character performers with putting on costumes to ensure a timely and efficient show.

- Develop and manage strategic marketing campaigns for shows and events- Design and implement social media strategies with engaging content across all Spectacular Performances & Events’ social platforms - Manage audience communication across all Spectacular Performances & Events’ social platforms- Maintain brand consistency throughout all communications- Facilitate strategic partnerships with businesses and media outlets to support the organization and events- Oversee website and ticketing hosting pages development and updates, including SEO- Manage recruitment campaigns and aid in the hiring of cast members- Manage the sales team of Creative Consultants by setting clear goals and evaluate their sales effectiveness- Perform in and direct shows and events

- Created and crafted engaging content for Jurassic Jungle's social media accounts- Oversaw, engaged with, and monitored all comments, inquiries, messages, and emails on Jurassic Jungle's digital platforms- Developed effective digital content strategies to drive ticket sales for all events- Produced and edited visually stunning marketing materials for Spectacular Performances & Events, distributed both digitally and in print- Contributed to Public Relations initiatives by assisting with the writing and dissemination of materials and strategic planning- Cultivated relationships with local news networks across the United States to secure promotional opportunities for Jurassic Jungle

- Collaborated directly with clients to conceptualize and execute extraordinary events- Streamlined event planning, organization, and booking processes to ensure seamless execution- Developed compelling marketing materials to drive promotional efforts- Orchestrated events for clients across Schossler Enterprise companies, including Spectacular Party Entertainment, Peachy Productions, and The Experience (Now collectively known as Spectacular Performances & Events)- Provided valuable assistance to clients in character design and development- Skillfully hosted, managed, and coordinated large-scale character events, both internally and externally- Strategically assigned performers to events, showcasing their unique talents and abilities in their respective roles

- Conducted extensive market research to develop targeted marketing strategies and digital content that effectively communicated the client's brand message and unique value proposition to the target audience.- Ensured the accuracy and effectiveness of marketing materials by overseeing proofreading and conducting quality checks throughout the project cycle.- Fostered strong relationships with clients by effectively communicating with them to fully understand their business, products, and competition, resulting in long-lasting partnerships and repeat business.Leveraged creative problem-solving skills and market research to develop social media strategies and campaigns that achieved client objectives and exceeded industry benchmarks.- Created detailed content calendars for social media platforms to ensure consistent and effective messaging across all channels, increasing engagement and brand awareness.- Utilized design programs, such as Canva, Pixlr, and Indesign, to create visually appealing and on-brand social media graphics that effectively conveyed key messages and increased engagement.- Incorporated personal high-quality photography into marketing materials for clients to enhance the visual appeal of campaigns and create a more engaging user experience.

- Served as a knowledgeable guide and advocate, effectively selling Pandora Jewelry while fostering personal connections and cultivating relationships to drive store revenue- Consistently ranked among the top 3 salespersons at the location, with an average sale value of $110- Demonstrated outstanding performance in sales, surpassing store benchmarks- Assumed responsibility for managing the store's social media account, strategically posting captivating content to engage and grow the follower base

- Spearheaded content creation and curation for three prominent social media accounts, namely Twitter, Facebook, and Instagram. Coordinated with cross-functional teams to conceptualize engaging content that aligned with the brand's voice and objectives. Utilized social media management tools such as Tweetdeck, Hootsuite, and Facebook Business Manager to schedule, publish, and monitor posts, as well as analyze metrics to improve social media performance.- Demonstrated exceptional aptitude in utilizing various social media management platforms, including Tweetdeck, Hootsuite, and Facebook Business Manager, to optimize social media strategy and enhance engagement. Proactively learned how to utilize these platforms to manage social media ad campaigns, conduct market research, and analyze social media analytics to gain insights for continuous improvement.- Coordinated and supervised photographers at venues including Blossom Music Center and Jacobs Pavilion, ensuring that they captured high-quality show footage. Facilitated communication and collaboration among the photographers and other members of the team.- Assisted the marketing department in the development and implementation of a street team to promote the shows, which entailed conducting in-depth market research, analyzing data, and identifying potential target markets. Collaborated with the team to identify innovative and cost-effective promotional opportunities to maximize outreach and increase brand visibility.- Leveraged creative problem-solving skills to conceptualize and execute a range of public relations initiatives to boost show attendance and brand recognition. Brainstormed and implemented strategies such as influencer partnerships, media outreach, and cross-promotional campaigns to expand the brand's reach and establish a strong industry presence.

- Thrived in diverse work environments, seamlessly transitioning between office and factory settings- Ensured efficient communication flow across departments, fostering collaboration and synergy- Spearheaded comprehensive office administration encompassing phone handling, data entry, purchase orders, vendor coordination, meeting coordination, PowerPoint creation, and fulfilling various office requirements- Demonstrated exceptional organizational skills in planning and organizing meetings, optimizing productivity and effectiveness- Skillfully executed administrative tasks, meeting the diverse needs of the office and supporting overall operations

- Thrived in a dynamic and fast-paced environment at Magic Kingdom, delivering exceptional product and service expertise to thousands of daily guests- Attentively listened to customer needs and preferences, offering valuable and precise guidance to enhance their experience- Successfully facilitated substantial monetary transactions for renowned brands like Dooney and Burke, Vera Bradley, and Pandora Jewelry

- Portrayed specific costumed character roles while maintaining high performance and entertainment standards.- Worked in hot, confining, heavy costumes with a limited range of vision to create a realistic character experience for guests.- Communicated nonverbally to guests and maintained character integrity throughout all interactions.Signed autographs and posed for photographs to create memorable experiences for guests.- Interacted with guests outdoors and in dining establishments, ensuring a positive experience for all visitors.