Overview: Led all B2B and B2C marketing efforts for MRAA, the trade organization for North American boat dealers.» Oversaw all B2B marketing efforts — focusing on demand generation, lead generation, and brand management. This included managing the organization’s website and social media channels, ensuring consistent and engaging content.» Spearheaded the creation of comprehensive marketing plan for Dealer Week 2022 and 2023, resulting in significant increases in dealer attendance — 31% in 2022, 5% in 2023 — and registration revenue — 37% in 2022, 18% in 2023. [tinyurl.com/363fsejt]» Directed a comprehensive rebrand of MRAA, updating the organization’s visual identity and messaging to better align with current market trends and member needs, resulting in increased brand recognition and engagement.» Led the development and implementation of a cutting-edge AI platform aimed at enhancing dealer education and training. [tinyurl.com/52m45r4h]» Organized and prioritized tasks in a fast-paced environment, successfully managing many projects simultaneously, delivering high-quality results within tight deadlines.» Produced graphics for trade shows, advertising, and events: Designed bold and effective marketing collateral, ensuring a consistent and engaging look and feel for major events, including Dealer Week conferences.» Directed photo shoots and event photography: Provided art direction for photo shoots and events, creating a new library of high-end professional photos that established a fresh and distinctive visual aesthetic for the brand.

» Created successful and comprehensive marketing plans tailored to clients in the financial sector, including Woodland Bank, Pine Country Bank, First State Bank Southwest, AdvisorNet, and Center Bank.» Crafted visually compelling and effective marketing materials that drove client engagement and results.» Encouraged and facilitated clients’ entry into new media spaces, implementing innovative solutions to enhance their marketing strategies.» Led demand generation and brand management efforts for all clients, ensuring consistent and impactful brand messaging.» Worked with a diverse range of other clients, including DeWitt Homes, SuperValu, C.H. Robinson, DeWitt Homes, and DX Events, delivering tailored marketing solutions to meet their unique needs.» Employed sharp storytelling techniques to create memorable and effective campaigns that resonated with target audiences.

» Managed the creative team, consisting of three full-time designers, one to three contract designers, and photography and design interns.» Oversaw all aspects of publication creation, including editorial design and layout, advertisement tracking, advertisement design, proofing, and file creation and transfer. » Spearheaded the creation of the Creative Services department — a merger of the creative and client service departments — to increase efficiency, flexibility, and adaptability.» Designed bold, fresh and innovative pages and advertisements.» Continuously took on any role as needed: From a two-month stint as Editor of the magazines to blogging, web design, editing, photography, and headline writing.

Designed features covers, 1A and special projects; wrote headlines and edited copy at 55,000 circ. daily.

Designed local news, business, and special projects pages; wrote headlines and edited copy at 26,000 circ. daily.