Dana Emberley Email & Phone Number

Greenwood Village, Colorado, Us

• Recruited to lead and design the client relationship and consumer survey campaign strategy for over 80 accounts.• Utilization of quantitative and qualitative survey data to identify key consumer insights, helping clients improve upon their guests’ journey and exceed their KPI goals.• Consulted and recommended new NPS strategy with lodging client. NPS scores increased by 16.5 points for over 10 operational attributes from Q2 to Q3 2023.• Initiated survey email resend campaign for client that resulted in 7.13% bump in open rate and 4.2% bump in completion rate within 4-month period.• Lead engaging sales presentations for prospective clients, effectively communicating the value proposition, driving successful outcomes.• Directed the development and strategy of rebranding efforts for company assets and website, resulting in a 18% uptick in web traffic, a more modern and impactful brand image, and improved user experience.

Las Vegas, Nevada, Us

• Defined brand standards across communications, marketing, and content creation, crafting and communicating the brand story and infused it across the resort. Led a team of 2, overseeing $3M campaigns for 4,000+ room resort.• Conceptualized multi-channel marketing plan for Cirque du Soleil’s Michael Jackson ONE production. Garnered 6% YOY increase in ticket sales. Partnered with operations leadership, marketing, and account leads to implement superior customer experiences.• Collaborated with key stakeholders and industry leaders to elevate brand engagement. Successfully partnered with regional beverage partners (Pepsi, Anheuser-Busch, Diageo, Pernod Ricard, Brown-Forman). Managed events, activations, and campaigns to enhance brand visibility leading to a positive increase in leads and pipeline growth.

Las Vegas, Nevada, Us

• Played a key role in designing creative marketing that improved efficiencies, drove revenue, and engaged customers. Boosted brand awareness by launching direct mail and digital marketing campaigns. Consistently exceeded sales goals, with oversight of $300k marketing budget, including digital advertising and print collateral.• Spearheaded marketing campaigns, resulting in more than 5% increase in transient guest bookings YOY through diversified marketing channels.• Orchestrated the marketing strategy for the 1st annual Tournament of the Kings Holiday show. Collaborated with key partners on website collateral, marketing materials, and messaging.

Las Vegas, Nevada, Us

• Devised and deployed advertising plans tailored to drive traffic for new and returning guests, increased sales revenue through effective advertising and balanced business goals with customer satisfaction.

Spokane, Washington, Us

• Steered the strategy and executed media buys, including radio and out-of-home, to increase brand awareness. Developed relationships, conducted negotiations, and contracted buys ($10M+) with national media networks and production companies.

Spokane, Washington, Us

• Wrote and produced hundreds of live broadcast TV and radio commercials; experienced in copy editing and writing press releases. Developed innovative direct-response concepts, wrote scripts, and worked with editors to create powerful and imaginative graphics. Increased profit margins and lowered cost per lead for 20+ clients. Lowered CPL by 75% for 5 clients.

Spokane Valley, Washington, Us

Provided sound and forward-thinking marketing recommendations and planned innovative execution of work to produce a consistently superior creative product. Introduced capabilities to enable efficient customer relationship management and budget management, managed and executed 8+ client accounts. (Sporting, Financial, Automotive, RV, Event and Non-Profit industries).• Initiated strategic plans to close complex deals. Gathered market data, aligned business goals, developed tailored presentations, and executed contracts.• Headed the creative direction, business development, and branding strategy for numerous city-wide client events, resulting in over $16.4 million in sales.