Dana Emberley Email & Phone Number

Greenwood Village, Colorado, US

• Recruited to lead and design the client relationship and consumer survey campaign strategy for over 80 accounts.
• Utilization of quantitative and qualitative survey data to identify key consumer insights, helping clients improve upon their guests’ journey and exceed their KPI goals.
• Consulted and recommended new NPS strategy with lodging client. NPS scores increased by 16.5 points for over 10 operational attributes from Q2 to Q3 2023.
• Initiated survey email resend campaign for client that resulted in 7.13% bump in open rate and 4.2% bump in completion rate within 4-month period.
• Lead engaging sales presentations for prospective clients, effectively communicating the value proposition, driving successful outcomes.
• Directed the development and strategy of rebranding efforts for company assets and website, resulting in a 18% uptick in web traffic, a more modern and impactful brand image, and improved user experience.

Las Vegas, Nevada, US

• Defined brand standards across communications, marketing, and content creation, crafting and communicating the brand story and infused it across the resort. Led a team of 2, overseeing $3M campaigns for 4,000+ room.
• Conceptualized multi-channel marketing plan for Cirque du Soleil’s Michael Jackson ONE production. Garnered 6% YOY increase in ticket sales. Partnered with operations leadership, marketing, and account leads to.
• Collaborated with key stakeholders and industry leaders to elevate brand engagement. Successfully partnered with regional beverage partners (Pepsi, Anheuser-Busch, Diageo, Pernod Ricard, Brown-Forman). Managed events.

Las Vegas, Nevada, US

• Played a key role in designing creative marketing that improved efficiencies, drove revenue, and engaged customers. Boosted brand awareness by launching direct mail and digital marketing campaigns. Consistently.
• Spearheaded marketing campaigns, resulting in more than 5% increase in transient guest bookings YOY through diversified marketing channels.
• Orchestrated the marketing strategy for the 1st annual Tournament of the Kings Holiday show. Collaborated with key partners on website collateral, marketing materials, and messaging.

Las Vegas, Nevada, US

• Devised and deployed advertising plans tailored to drive traffic for new and returning guests, increased sales revenue through effective advertising and balanced business goals with customer satisfaction.

Spokane, Washington, US

• Steered the strategy and executed media buys, including radio and out-of-home, to increase brand awareness. Developed relationships, conducted negotiations, and contracted buys ($10M+) with national media networks and.

Spokane, Washington, US

• Wrote and produced hundreds of live broadcast TV and radio commercials; experienced in copy editing and writing press releases. Developed innovative direct-response concepts, wrote scripts, and worked with editors to.

Spokane Valley, Washington, US

• Provided sound and forward-thinking marketing recommendations and planned innovative execution of work to produce a consistently superior creative product. Introduced capabilities to enable efficient customer.
• Initiated strategic plans to close complex deals. Gathered market data, aligned business goals, developed tailored presentations, and executed contracts.
• Headed the creative direction, business development, and branding strategy for numerous city-wide client events, resulting in over $16.4 million in sales.