Dana Fields Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Responsible for all print, digital display, branded video and integrated advertising, in addition to highly profitable events business. Oversee Nylon Media's sales, marketing, public relations and research staff, as well as circulation management. Oversee brand strategy for all platforms including the successful development of native platforms and experiential marketing. Part of new management team dedicated to growing and expanding the brand internationally, in both print and digital form, as well as creating massive presence at music festivals nationwide to focus on Millennial women.

New Media Co. 2010-2014Ongoing consultant for digital company focused on fashion, music and entertainment. Vetted over 100 companies for acquisition. Focus is to bring best of class in integration of music and fashion, including experiential marketing, digital focus, product placement, native advertising and cross media opportunities for young adult clients. OpenGate Capital 2009Worked on potential purchase of men's magazine, analyzing strengths and weaknesses and outlining growth potential. Utilized expertise in ad sales and marketing to men/young adults to recommended editorial, marketing and brand extension potential. Worked on future cash flow and valuation. SpiralFrog 2008Hired by CEO at fast growing music discovery and download site. Worked on developing business strategy for breaking major blue chip business in the young adult consumer market. Overhauled structure of all ad sales and marketing, identified areas of weakness and implemented both new personnel and programs in ad sales, marketing, research and promotion. Developed strategic alliances with both magazines and music based philanthropies, in order to develop exclusive content. Spire Capital 2008Hired by Managing Partner of Spire Capital to do a thorough analysis of the PBR. Responsible for evaluating entire management and sales team, efficacy of operational strategies, and strategic positioning. Provided recommendations for improvement in strategy, presentations, and implementation of research and publicity. Helped identify top prospective candidates for event sponsorship/TV buy, in order to grow the business.The Wicks Group 2007Analyzed all business, print and digital, running in Vibe. Recommended strategies for growth ranging from the streamlining of marketing efforts to revised research presentation, as well as personnel changes. Worked directly with contacts in young adult market to pinpoint weaknesses and reposition the brand in multiple sectors.

Recruited as President and Executive Publisher of FHM, in order to develop and execute launch of FHM in the United States. At the time FHM was the #! men's magazine in the world. Built, trained and supervised entire staff in sales, marketing, research and public relations. in six offices across the US. Oversaw adaption of British product for the United States newsstand and ad community. Worked closely with Circulation Director to grow the magazine from initial rate base of 250,000 to 1,250,000. Direct reports include 50 people. Grew business from launch year paging of 589 to 936 in 2006. Launched FHMUS.com and did over $1,000,000 in first year. Developed all marketing partnerships and marketing programs for the magazine, resulting in first and third MIN Integrated Marketing Awards. FHM named #2 on Ad Age Hot List and #6 on Adweek Hot List in 2003. Regular spokesperson on CNN and FOX regarding marketing to men.

Promoted to Group Publisher, WMI with continued responsibility for Rolling Stone and US, while assuming responsibility for Men’s Journal and corporate sales. Directed a major turnaround at Men’s Journal, with pages increasing 28% 1996-1998 and revenue growing from $20,185,672 to $37,283,955. Continued growth at Rolling Stone, with 9.2% increase in pages and 26.3% increase in revenue 1996-1998. Grew overall WMI corporate revenue 40%, from $161,090,525 in 1996 to $202,831,986 in 1998. Responsible for all corporate sales efforts, as well as management of operational budgets and successful delivery of pre-determined profit margins.Expanded Rolling Stone, US and Men’s Journal brands by developing marketing partnerships with NARAS/The Grammys, The Dick Clark Company, E! Entertainment Television, ESPN Networks and the following annual film festivals: Newport, Hollywood, Palm Springs and Wine Country. Initiated all college marketing programs with Creative Alliances and Contemporary Marketing, including development and implementation of a $2 million Rolling Stone/AT&T Covers Tour.

New York, Ny, Us

Promoted to Vice President, Group Publisher of Rolling Stone and US Magazines, with principal operating responsibility for both titles. Supervised total staff of over 100. Direct reports included sales, promotion, research and marketing, as well as satellite operations in six domestic offices. Wrote and developed five year business plan for both magazines, inclusive of entire strategic platform for ad page revenue and profit margin goals. Expanded Rolling Stone and US brands into television and radio programming.Advertising revenue at Rolling Stone rose from $76,037,000 in 1990 to $107,461,000 in 1996, for a 41% increase over a five year period. Directed a complete turnaround at US Magazine, more than doubling revenue, from $14,566,000 in 1991 to $33,443,000 in 1996, for a 130% gain.

New York, Ny, Us

Promoted to Vice President, Associate Publisher of Rolling Stone, with continued responsibility for the sales, promotion and research departments, while adding all marketing and public relations. Advertising revenue of Rolling Stone rose from $76,037,000 in 1990 to over $85,000,000 in 1991. Worked closely with Fallon on development and implementation of highly successful Perception/Reality trade advertising campaign.

New York, Ny, Us

Promoted to Vice President, Advertising Director of Rolling Stone, overseeing national sales staff as well as promotion and research departments. Advertising revenue rose from $41,405,000 in 1986 to $71,092,000 in 1989. Advertising pages grew 35.25%; revenue grew 71.70%. Promoted to Associate Publisher in 1990.

Promoted to National Sales Manager, with responsibility for all advertising sales at Rolling Stone. Supervised five out of town offices and developed youth marketing strategy for the magazine, inclusive of national advertising campaign.