Successfully executed the transition of all home loan originations documents and disclosures from the legacy platforms to iFulfill; specifically partnered with Support Services and our external vendor to ensure all print and mail functionality remained constant.Successfully manage the execution of all home loan origination document update projects for both first mortgage and stand alone home equity LOBs. Review all current processes and identify any risks or gaps. Develop new operating model for first mortgage document origination updates and changes. Support all end to end testing of document services bundled projects and support enterprise UAT team. Continue support of all business partners in document research and SIAI completion, partners include compliance, risk, audit, process design, post closing operations, legal and line of business.

Guide Pre-design work of emerging capabilities (Charge Card) to ensure alignment to customer needs and segment strategy. Define Voice of the Customer metrics for the Charge Card product. Partner with marketing strategy to incorporate finding from VOA/VOC into marketing strategy. Participate in all Charge Card work streams (collections, authorizations, customer service, acquisitions, and marketing) to ensure segment market was woven into all facets of the new product. Define mass market strategy product propositions specific to home loans and dealer financial services.

Generated over $153M in incremental sales dollars and $32M in incremental margin dollars from direct mail campaigns, grand opening events and customer appreciate events. Led cross-functional work team comprised of product management, finance, research, marketing channel managers and agency partners to execute marketing plan through all channels. Managed all commercial credit marketing programs and developed new marketing initiatives to drive incremental sales and increase direct mail response rates. Responsible for selection and management of marketing agency relationships which included creative development, copywriting, budgeting, trade show management and project fulfillment. Executed multi-cultural marketing programs designed to target the commerical business customers.

Managed brand development, consolidation and marketing strategies for multiple product lines. Deteremined annual gross-profit plans by forecasting and developing annual sales quotas while analyzing sales trends and financial results. Developed and executed direct marketing campaigns targeted to current and prospective customers - responsible for the complete launch of the Hawaiian Airlines credit card campaign.

Managed a team of associates responsible for the production and execution of all consumer credit card acquisition direct mail campaigns. Managed all 3rd party print production vendors to ensure maximum efficiencies. Executed all production aspects of 6 monthly consumer and small business card acquisition campaigns monthly.

Develop and deliver integrated communication strategies for Small Business Credit Card products. Manage all facets of the communication strategy including development of the marketing campaign, brand stewardship, creative development and fulfillment. Managed vendor and supplier relationships to ensure maintenance of brand standards, quality standards and cost savings. Executed integrated marketing campaigns across all sales channels, banking center, telephone, online and media direct mail and email.

Managed and developed marketing projects which supported the implementation of consumer credit card marketing strategies including: collateral, direct mail, portfolio marketing programs and internet promotions.

Developed and executed all marketing materials including collateral, statement inserts, activation and usage programs for the credit card division. Managed all 3rd party vendors on contractual and performance based metrics.

Responsible for implementation and ongoing management of customer relationship management and general database marketing projects for 2 assigned strategic accounts: NationsBank and First Union.

Responsible for implementation and ongoing management of customer relationship management and general database marketing projects for 1 key strategic account. Increased revenue and market share with client. Nominated and received the Golden Circle National Sales Award in 1990, 1993 and 1995. This award recognizes the top 10% of the sales force.