Dana Fields Email & Phone Number

Charlotte, North Carolina, United States

Successfully executed the transition of all home loan originations documents and disclosures from the legacy platforms to iFulfill; specifically partnered with Support Services and our external vendor to ensure all print and mail functionality remained constant.Successfully manage the execution of all home loan origination document update projects for both.

United States

Guide Pre-design work of emerging capabilities (Charge Card) to ensure alignment to customer needs and segment strategy. Define Voice of the Customer metrics for the Charge Card product. Partner with marketing strategy to incorporate finding from VOA/VOC into marketing strategy. Participate in all Charge Card work streams (collections, authorizations.

United States

Generated over $153M in incremental sales dollars and $32M in incremental margin dollars from direct mail campaigns, grand opening events and customer appreciate events. Led cross-functional work team comprised of product management, finance, research, marketing channel managers and agency partners to execute marketing plan through all channels. Managed.

United States

Managed brand development, consolidation and marketing strategies for multiple product lines. Deteremined annual gross-profit plans by forecasting and developing annual sales quotas while analyzing sales trends and financial results. Developed and executed direct marketing campaigns targeted to current and prospective customers - responsible for the.

United States

Managed a team of associates responsible for the production and execution of all consumer credit card acquisition direct mail campaigns. Managed all 3rd party print production vendors to ensure maximum efficiencies. Executed all production aspects of 6 monthly consumer and small business card acquisition campaigns monthly.

United States

Develop and deliver integrated communication strategies for Small Business Credit Card products. Manage all facets of the communication strategy including development of the marketing campaign, brand stewardship, creative development and fulfillment. Managed vendor and supplier relationships to ensure maintenance of brand standards, quality standards and.

United States

Managed and developed marketing projects which supported the implementation of consumer credit card marketing strategies including: collateral, direct mail, portfolio marketing programs and internet promotions.

United States

Developed and executed all marketing materials including collateral, statement inserts, activation and usage programs for the credit card division. Managed all 3rd party vendors on contractual and performance based metrics.

United States

Responsible for implementation and ongoing management of customer relationship management and general database marketing projects for 2 assigned strategic accounts: NationsBank and First Union.

Responsible for implementation and ongoing management of customer relationship management and general database marketing projects for 1 key strategic account. Increased revenue and market share with client. Nominated and received the Golden Circle National Sales Award in 1990, 1993 and 1995. This award recognizes the top 10% of the sales force.