You can have the boring resume answer or I can tell you that I've solved a lot of broad and very specific problems with content. From forcing a site to page one slot one without paid links (for a solid, converting keyword with good numbers) to identifying and connecting with mothers of children recently diagnosed with autism. I identified those who'd not yet commenced treatment (so haven't spent their government grant yet) and then I brought them together in one place. I helped the client create content that would help her harvest up all those lovely leads.I understand the purpose of content and create it to produce the right outcomes. For most businesses this means blog content that:• Increases relevance for the head keyword• Optimised for a long tail keyword• Targets a specific buyer persona• Provides the right information in the right voice for their place in the buying cycle• Guides them through a content funnel that ends in a landing pageWe then produce landing page copy, multiple CTAs for split testing purposes and lead capture driven content too. We integrate it with an email system and create autoresponder series to give you the best shot at closing the sale.I own TAC Digital. We're a team of 28 copy, content, social and multimedia professionals. We work with all kinds of clients - from a one-woman-show online boutique to some of Australia's biggest brands. We also "grew up" on social media so we've got your socials covered. We have a lovely big network of social influencers we call friends. Can we connect you?