Dana Getz Email & Phone Number

New York, NY, US

• Led and mentored a team of nine writers and editors through end-to-end content creation for four brands, providing targeted coaching and feedback to improve quality and efficiency.
• Defined and enforced content quality standards to maintain EEAT, spearheading consumer research and expert interviews to grow database of proprietary data and insights.
• Generated content ideas and worked alongside technical SEO team to develop and refine content strategy, driving audience engagement, organic traffic, and CvR across various buyer stages.
• Utilized SEO knowledge and audience insights to develop content that was optimized, easy to understand, and reader-friendly, often breaking down complex topics such as warranties and legal contracts for home services.
• Planned and managed content calendar and initiatives by setting timelines, creating process documentation, tracking progress, identifying roadblocks, and developing solutions.
• Collaborated cross-functionally with design, tech, and CRO teams to create engaging user experiences that were data-driven and conversion-focused.

Greater New York City Area

• Designed content strategy for Bustle's entire TV vertical, analyzing industry trends, audience engagement, and content performance to develop editorial calendar.
• Recruited, trained, and led a team of six writers, fostering a high-performing, collaborative environment.
• Assigned and edited 25-40 articles per week to ensure high-quality, engaging, and accurate content that fit our audience and traffic goals.
• Packaged content in CMS, sourced images, and crafted compelling headlines tailored to diverse audience segments.
• Conceived and wrote in-depth features and profiles, driving audience engagement with fresh, relevant perspectives.
• Commissioned and sourced freelance articles and managed incoming pitches.

Greater New York City Area

• Monitored daily news and trends, identifying stories that aligned with audience interests and business objectives.
• Wrote and reported news with a focus on maintaining a unique voice and optimizing for SEO.
• Pitched, researched, and wrote feature interviews, essays, and trend articles, consistently delivering engaging, relevant content.
• Managed editorial calendar and strategically planned content coverage around key events and trending topics.
• Built and published stories in CMS, sourced images, crafted targeted headlines, and distributed content across social media platforms to maximize reach and engagement.

Greater New York City Area

• Pitched, wrote, and self-published a high volume of news, interviews, and voice-driven essays that aligned with audience interests and advanced the cultural conversation.
• Managed competing deadlines while consistently delivering high-quality and accurate stories under tight timelines.
• Produced and published content in CMS, sourcing photos, writing headlines, and optimizing copy for SEO to increase visibility and click-through rate.
• Worked collaboratively with edit team to identify stories relevant to our audience and traffic objectives.
• Attended and reported on press junkets and festivals providing timely, insightful reporting that captured key highlights and audience interest.

Greater Chicago Area

• Launched and led the development of a national start-up blog focused on independent musicians, shaping the brand identity and defining strategic goals for growth and expansion.
• Expanded the team from 7 to 50 contributors nationwide, fostering collaboration and scaling content production.
• Managed day-to-day website operations, including recruitment and supervision of writers, content assignment and editing, and utilizing analytics to define content strategy and optimize coverage.
• Crafted compelling headlines, sourced photos, and optimized content for the CMS to drive traffic and engagement.
• Produced and edited news articles and feature stories, maintaining high editorial standards and audience relevance.

• Reported, wrote and/or aggregated 5-10 daily news articles for EW.com.
• Pitched and produced original features, interviews, and album reviews.
• Premiered singles and contributed weekly song reviews to New Music Friday column.

Chicago, IL

• Assisted with research and fact-checking for various section projects, features, and cover stories.
• Pitched, reported, and produced articles on local music, culture, and food/drink.

Greater New York City Area

• Worked collaboratively with writers, editors, copy editors and designers in a fast-paced, deadline-driven environment to ensure all information printed in New York was accurate and error-free.
• Occasionally attended press junkets and festivals to provide accurate, timely coverage.

Bachelor’S Degree, Journalism

Activities and Societies: Medill Media Teens, North By Northwestern, NU Intel, ZOOZ direct service organization

Certificate In Integrated Marketing Communications