Plant-Based Marketing Consulting, LLC is a small digital marketing company that provides organic marketing solutions to wellness-based and community-oriented companies. We specialize in social media management, content creation, and live social media event coverage.

- Overseeing & Approving Social Media Content - Social Media Management - Creating Reports & Analyzing Content Data - Creating Digital Media Strategies for Clients- Hosting meetings with clients to update them on analytics & progress - Onboarding new Clients

Responsibilities: - Maintaining a Customer Loyalty Program - Creating & Executing SMS campaigns - Creating & Executing email campaigns- Creating & Executing brand takeovers - Creating & executing a variety of multi-channel digital marketing campaigns to drive traffic & increase revenue - Creating priorities and assigning tasks to the marketing team - Creating an on-going pop-up schedule for brand vendors - Creating & executing a multi-channel social media strategy (IG, FB, Social Club, YouTube)- Creating & executing in-person & relevant external events (I.e creating educational classes, fundraising events, VIP events, attending local events & festivals, etc)- Creating and maintaining a clean brand image and voice across multiple locations Accomplishments:- Revamped company loyalty program to become the highest-valued in the state - Maintained a 89% customer retention rate - Maintained an average 15% click rate for SMS campaigns - Maintained an average 30% email open rate - Opened 2 new retail locations (the biggest in the state) - Executed a full company re-brand- 38% increase in monthly new patients after re-locating/opening new Columbia location - 28.5% increase in IG followers in first 3 months of taking over the page - 432% increase in IG engagement within first 3 months of taking over the page - Reached 289% more people on IG within first 3 months of taking over page - Planned & Executed a sold-out Yoga & Toka event - Planned & Executed several sold-out educational classes

- Created & implemented social media strategies for various clients - Maintained positive relationships with clients and worked with them to execute their visions - Designed graphics for social posts- Created social media content calendars and scheduled posts accordingly- Managed Instagram, Facebook, and Twitter pages - Utilized Mailchimp to create e-newsletter content - Tracked social media analytics to consistently improve strategy

Responsible for: - Creating Content Calendars for various clients- Creating engaging social media content (Facebook, Instagram, LinkedIn) - Tracking social media progress and analytics- Maintaining positive client relationships - Writing SEO-based blog content - Writing SEO-based web copy

Responsibilities include: - Greeting guest with a positive attitude- Taking guests food/drink orders - Delivering food/drinks - Ensuring guests are having a pleasant experience- Maintaining cleanliness and organization in the restaurant

Responsible for: - Writing SEO-based blog content for multiple clients- Managing 15-20 unique clients per week - Posting blogs to various social media accounts (Facebook, LinkedIn, Twitter) - Creating social media content based around blog content

I was an intern for the Communication Studies Department at Frostburg State University. Responsibilities included: Planning dialogue events that allowed communities to come together and discuss various issues/concerns; Promoting dialogue events (i.e creating flyers, updating social media profiles, sending invitations); Assisted in facilitation of dialogue events including setting up, helping people get signed in, & giving instructions to participants; Using Social media accounts to cover events as they happened