-Execute PR strategies and media plans to support client campaigns-Craft compelling brand messaging and maintain consistent communication across media channels-Analyze campaign performance and provide recommendations for optimizations to maximize results-Assist in brand strategy and identity development for clients-Conduct in-depth analysis of performance and learnings, extracting valuable insights to inform current market trends and strategies-Write press releases, media alerts, and pitches, supporting strategic campaigns across PR accounts-Implement digital influencer campaigns and partnerships-Plan and execute client events, ranging from grand openings to intimate promotional gatherings-Secure meaningful media coverage in top tier publications -Cultivate strong relationships with industry trade, businesses, and consumer media-Host media representatives through group and individual press visits and dines-Prepare bi-weekly meeting agendas and deliver comprehensive weekly/monthly client reports

-Created content calendars across Facebook, Instagram, Twitter, and LinkedIn for 30 accounts-Managed media audience engagement and efficiently relayed customer service inquiries to the internal team for prompt resolution-Engaged with social media users through posts and effective ads -Successfully coordinated social influencer collaborations by overseeing casting schedules, content approval, and social media budgets-Coordinated on-site photoshoots for select hotels, ensuring seamless execution and capturing captivating visuals for social media campaigns-Drafted bi-weekly and monthly analytic reports to provide valuable insights and drive data-informed strategies

-Hosted an hourly segment titled, "Breaking it Down with Dana," to deliver dynamic content and engage listeners effectively-Researched and delivered engaging reports on local Gainesville news, along with campus updates, weather forecasts, and pop culture trends, fostering a strong connection with the university community-Managed social media platforms, consistently posting weekly content on Instagram and Facebook to increase audience visibility-Organized and led community outreach initiatives to engage with listeners

-Captured compelling photographs and conducted participant interviews to document personal LGBTQA+ experiences -Utilized Adobe Photoshop to design Instagram and Facebook in-feed posts for weekly content-Spearheaded the creation and execution of the impactful "My Rainbow Story" campaign, addressing sensitive topics such as stigmas, political controversies, and individualism surrounding the LGBTQA+ community through engaging social media content