Dana Hammer, Mba Email & Phone Number

Fort Myers, Florida Area

Manage team and daily business operations of sales, inventory, installation and business management.

Detroit, Michigan

Direct national government vehicle sales and lead field team of 21. Exceeded objective by executing strategic business plan and keeping team focused on opportunities. Manage fleet business development program executed by vendor.• Increased government sales 7.2% and exceeded objective by 3% by executing business plan • Exceeded variable profit margin target by 1.5% by selling greater volume of higher profit Tahoe• Developed and communicated business plan to exceed sales and profit target• Created strategic incentive plan to drive sales of specific vehicles and markets• Identified need and executed government dealer training• Exceeded sales objective by 30% for fleet business development program; under budget by $1M

Managed portfolio of Chevrolet police vehicles including product planning with Voice of Customer (VOC) input and development with Engineering and Finance. Developed and launched three separate vehicles with fourth planned and in final development. Execute product content, pricing and incentives, marketing, distribution and sales strategies and tactics. • Increased sales 33% for police vehicles by adding Caprice to portfolio and increasing Tahoe PPV volume • Maximized profit margin balanced with sales volume• Developed and launched Caprice, Tahoe and Silverado police vehicles• Managed brand for product, price, promotion and place (sales & service)

Greater Detroit Area

Managed contracts and budget with transportation carriers totaling $80M. Negotiated contracts with carriers resulting in long-term operating efficiency and cost savings. Managed staff of four to complete daily optimization of vehicle assignments for maximum sale price.

Greater Detroit Area

Developed and implemented new brand name (Business Central), marketing plan, dealer network plan, sales evaluation, and sales contests.

Greater Detroit Area

Managed a business unit that encompassed all areas of automotive operations including sales, revenue/budget, incentives, advertising, marketing, operations, IT, and warranty. Staff consisted of three managers and three assistant managers. Increase sales from 30,000 to 400,000 in 3 years.• Rejuvenated program from the doldrums to a vibrant brand with dealers and customers• Business plan developed and executed to double sales for two consecutive years - Sales exceeded plan objectives • Chairman’s Award nominee

Mba, Marketing

Bs, Technical Sales & Service

Associates, Automotive Technology