Managed delivery of digital products and new customer experiences targeted at North American farmers through the development of websites, iOS applications, and more. Responsible for leading global teams to develop business strategy, market scans, and key performance indicators for new digital products. Leads digital development and delivery through agile, design thinking, and lean startup methodologies. ▪ Responsible for North America idea pipeline management, prioritization, and evaluation of new ideas though fit, feasibility, and viability assessments; evaluated and prioritized 15+ ideas to date.▪ Lead design thinking/solution design workshops with leadership and stakeholders to identify customer pain points and develop prototypes/MVPs that meet farmer needs and impact business results through quick, iterative development and launch. ▪ Responsible for delivery and iterative development of a grower digital experience prototype targeted at strengthening relationships, creating new customer touch points, and empowering farmers to leverage data to drive results.

Managed a team who were responsible for end-to-end idea creation, business case development, and more. Their work involved evaluation of key business trends and emerging technology – including aerial data, senior living strategy, connected home technology, and more. I connected with senior leadership to guide the strategy of the work, while also mentoring and developing my team. Change management was core to this role as State Farm spent months completing an Enterprise-wide reorganization, which greatly impacted our area. ▪ Managed a team of nine technical and business resources responsible for the design of new products and operational processes utilizing artificial intelligence, machine learning, drones/aerial data, and new technology solutions.▪ Led cross-departmental working teams responsible for end-to-end idea development, including market scans, ideation, business case development, prototype creation, and iterative testing/enhancements for iOS applications, machine learning algorithms, and customer sales programs.▪ Designed go-to-market launch strategies for new products, including development of cost-benefit analyses, documentation of legal risks and mitigation strategies, IP protection, and training/communication plans. ▪ Served as an organizational change agent, promoting and enhancing innovation at the Enterprise-level by influencing core product lines to prioritize innovation and technology to enhance the customer experience.

Led the development of new ideas for the residential market relating to connected home technology, new insurance models, and common pain points in the customer journey (financing, maintenance, repair, and purchase/selling). We evaluated new technology, competitor strategy, and identified opportunities to differentiate State Farm and add greater value to customers. ▪ Project Lead for the State Farm Connected Home program - developed strategic roadmaps and in-market execution of customer communications and offers, in addition to creating a pipeline for the collection of home telematics data to inform future strategic opportunities.▪ Project Lead for residential innovation - improved the customer experience of buying, shopping, and maintaining a home through the development of apps, strategic affinity relationships, and enhanced educational content on StateFarm.com. ▪ Executed primary research to better understand the needs of aging adults and the continuum of care, including evaluating the use of connected home technology to empower seniors to age independently.▪ Led consumer research and focus group observations, rapid prototyping through human centered design, and beta/in-market testing to validate assumptions and pivot as necessary.▪ Designed and executed communication strategy and training materials for internal and external audiences to support new product launches and enterprise change adoption, resulting in impressions and grassroots support of new ideas. ▪ Updated frameworks and procedures to improve the idea pipeline and prioritization process, including enhancing communication tools, redesigning project deliverable templates, and creating new training materials. ▪ Led the creation of the State Farm and Canary Protect the Protectors program, resulting in national media attention and the donation of connected home devices to first responders.

Responsible for coordinating targeted marketing events to generate new customer leads. Included business case development, contract negotiation, coordinating event logistics, tracking lead gen KPIs, training agents, post event follow up communications, and tracking sales generated. Responsible for market scans of target growth markets, and identifying better opportunities to connect with customers and grow business based on demographic data.▪ Developed target growth market strategy through research, analysis of business cases, budget/annual planning, and key performance indicators.▪ Analyzed customer needs, demographics, and product trends in target markets to design differentiated strategic marketing tactics to drive profitable growth. ▪ Served as Communication Lead for the successful development and launch of an enterprise-wide social media management platform.▪ Coordinated and executed lead generation events, including the Road Trips and Guitar Picks concert tour, Farmers Markets in Chicago and Portland and local marketing events in targeted growth areas.