Hands-on market research professional leading full-service programs for B2B clients in cybersecurity, IT/technology, financial services, health/wellness, professional services, and more. Experienced in building, growing, and managing primary research operations, including research business development, client management, team leadership, and standardizing research processes and best practices. Demonstrated success in meeting client objectives by delivering high-quality data-driven insights for decision making and thought leadership content.Employers include business and technology media and IT/tech consulting companies, research suppliers, and analyst firms.Professional skillsResearch program design and operations management | Team leadership and development | Cross functional team/stakeholder collaboration | Research panel building and management | Research report writing and design | Research presentation/public speaking | P&L management | Business/account development | Proposal and SOW development | CRM | Client consultation (pre- and post-sales) | Project management | Research vendor/contractor management Research/analyticsThought leadership studies | Brand studies | Competitive analysis/positioning | Factor analysis | Segmentation | Persona modeling | Key driver analysis | Importance/performance analysis | Max/Diff | Jobs to be Done | Diffusion Index modelingTechnicalQuantitative and qualitative studies | Survey development | Survey programming and testing | Survey fielding | Data quality control/cleaning/prep | Data analysis and modeling | Global studies | Data visualization and dashboardsTools Qualtrics (including HTML, CSS, JS) | SPSS | MarketSight | Excel | PowerPoint | InDesign | Salesforce | Microsoft Office and Google Workspace
Listed skills include Market Research, Marketing Research, Data Analysis, Analysis, and 21 others.