BEAUTYLAND chronicles rise of tenacious Emma O'Farrell Paige, from her traumatic, hardscrabble, 70's Midwest childhood into the glamorous fragrance industry where she plays to win among world-class dealmakers. The story opens fashion week, September 2003. Lower Manhattan churns with construction on the second anniversary of 9/11 as Emma arrives at the federal courthouse to depose her former boss, the mastermind behind counterfeit perfume ring. As her driver maneuvers onto FDR drive… Show more BEAUTYLAND chronicles rise of tenacious Emma O'Farrell Paige, from her traumatic, hardscrabble, 70's Midwest childhood into the glamorous fragrance industry where she plays to win among world-class dealmakers. The story opens fashion week, September 2003. Lower Manhattan churns with construction on the second anniversary of 9/11 as Emma arrives at the federal courthouse to depose her former boss, the mastermind behind counterfeit perfume ring. As her driver maneuvers onto FDR drive, Emma relives her own scams, beginnings in St. Louis middle school summers collecting door-to-door for parents' bogus charities, their scheme to cover school clothes and bar tabs. As Emma climbs higher closing a string of licensing deals with the trendiest designers and celebrities. When lands the highly sought after a three -hundred-fragrance deal boy band 'UK Connection', she unveils the secret inner works of the vaulted BEAUTYLAND in all it's backstabbing, sexual harassment Litigation, and triumphant glory. Show less

Penhaligon's & L'Artisan Parfumeur : Strategic planning for North America - Sales Field Structure and Process- Manage Department and Speciality Store Accounts: Saks, Barneys, Sephora, Neiman Marcus, Bloomingdales, Independent Venues, etc. - Point of Sale - Execution and Development - Development of Digital Media - E-commerce /CRM - Training & Education- B2B- Forecasting sales targets & inventory control - Trade/Integrated Marketing- Distribution Strategy:… Show more Penhaligon's & L'Artisan Parfumeur : Strategic planning for North America - Sales Field Structure and Process- Manage Department and Speciality Store Accounts: Saks, Barneys, Sephora, Neiman Marcus, Bloomingdales, Independent Venues, etc. - Point of Sale - Execution and Development - Development of Digital Media - E-commerce /CRM - Training & Education- B2B- Forecasting sales targets & inventory control - Trade/Integrated Marketing- Distribution Strategy: Wholesale and Retail -POS Show less

- Strategic planning for North America - Sales Field Structure - Distribution Strategy 3 year growth planning - Department & Specialty Stores - Point of Sale - Execution and Development - Development of Digital Media - E-commerce /CRM - Training & Education - Forecasting sales targets & Inventory levels - Trade/Integrated Marketing - Distribution Strategy: Wholesale and Retail -POS

Global management of all Sales and Marketing Functions: Including Business Development & operations/ logistics, financial, B2B, Customer Service, Training & Education. Development of digital web site for Clean and Fusion.Created Sales Admin reporting process for forecasting, net & retail sales, allocations.Added value to company with an additional revenue channel; Luxury Fragrance Agency model: Providing sales and service in North America for DVF, Oscar de la Renta, Betsey… Show more Global management of all Sales and Marketing Functions: Including Business Development & operations/ logistics, financial, B2B, Customer Service, Training & Education. Development of digital web site for Clean and Fusion.Created Sales Admin reporting process for forecasting, net & retail sales, allocations.Added value to company with an additional revenue channel; Luxury Fragrance Agency model: Providing sales and service in North America for DVF, Oscar de la Renta, Betsey Johnson, Alford and Hoff, Paul Smith, bebe. Managed execution of sales and trade marketing, strategic planning of distribution, advertising, co-op, freelance/demo/in-store, allocation, marketing mix. Sales territory alignment. Fusion: Managed a declining brand in to stabilize and maintain business. Adding a web e-commerce site, sku rationalization, reduction in COG's, and analyzing P&L by account and market to improve business. Clean: Complete analysis of brand and SKU rationalization to improve profitability. Revised creative marketing, advertising, messaging, digital marketing & e-commerce site. Stabilized global business, increased profitability. One Direction: Negotiation of fragrance licensing. Development of first fragrance. managing: CAA, Modest Management, and 1D Media: financial planning, marketing, NPD, Public relations, Digital/Social Media, Global Sales & Distribution. Show less

Sales and Marketing for licensed brands & agency brands. Including; Tommy Bahamma, IZOD, Le Couvent des Minimes a division of L'Occitane, Coty Beauty - Beyonce, David and Victoria Beckham, Kate Moss, Kimora Simmons, Nautica, Guess. Restructured marketing and Sales team. Business development in domestic and international markets.

Brands Included: Annick Goutal, Lolita Lempicka, Etro, Herve Leger, Ungaro, And Ferragamo.