Spearheaded marketing and communications efforts for a nonprofit telecom and grant-making organization startup. Developed and executed comprehensive strategies to build brand awareness, engage stakeholders, and drive adoption among schools, libraries, and social impact organizations. Oversaw the creation of key assets, including branding, messaging, and outreach campaigns tailored to community needs. Collaborated with cross-functional teams to highlight the organization’s mission and ensure alignment with its goal of bridging the digital divide. Played a pivotal role in positioning the organization as a trusted partner for digital equity solutions.

Introduced creative department and used RFP process to select support agenciesImplemented brand guidelines, multi-channel marketing program/budget, community engagement, training curriculum, onboarding tools, and internal communicationsInitiatives contributed to growth in sales, which outpaced the market by +13% and drove recruitment 10%Responsible for implementing marketing automation platform(s) to drive new referrals, reviews, retargeting/nurture campaignsAchieved #1 local Google Page rankings with SEO strategy Oversees training/educational lineup, including speaker solicitation and prepDirects OTT, Google and Online Advertising; Oversees Facebook/Instagram/LinkedIn accounts

Responsibility for the direction, delivery and measurement of marketing and communications activity in the United States, Canada and Latin America including marketing strategy, budgeting, communications, public relations, digital, promotional activity and content development to build and support awareness/lead generation for brand, products and services. Oversees department including managers, event, creative and digital agencies. Drives regional internal communications, including content and message development and role-out. Strategic development of go-to-market plans and campaigns.

Directed and oversaw marketing strategy, international team, communications, budget, and efforts. Specific responsibilities include digital efforts in multiple languages; Copywriting, trade events, advertising, print, video, messaging, direct and internet marketing; Public relations including agency selection/direction, message development, corporate positioning, press releases, and media relationships; Key contributor to internal communications, strategic corporate communications and vision/mission/values top-down and bottom-up strategies; Product branding, naming, introductions, message development; Support to Government Relations including press engagements, message development and event management for congressional visits; Oversees creative and contracts vendors

Proven track record in marketing communications, product positioning and branding across multiple industries including pharmaceutical, scientific, public health, military and emergency response. A primary cross-functional team leader between sales and product management for product launch efforts. Specific responsibilities for: Development and execution of marketing initiatives for sector(s) through diverse marketing channels including Web site, industry sites, advertising, direct mail, print collateral, presentations, seminars, tradeshows/conferences, email, public relations, editorial, multi-media, newsletters; Managed marketing plan and budget; Created and implemented measurement tactics to capture and report results on various marketing efforts; Developed grass-roots marketing campaigns with industry associations; Copywriting

Earned additional responsibility to develop and manage marketing and communications plan to support visitor and media engagement and exhibit/sponsorship sales growth, achieving a +35% in two consecutive years. Specific reponsisbilities for marketing plan execution, including creation of sales aids, direct mail, e-mail, Web, telecommunications, public relations, trade/special events, conference/exhibition and multimedia; Customer segmentation, development of key messaging and copywriting to attract and retain customers; Primary liaison between Ad Agency, production, sales fulfillment and database/list department; Sponsorship sales support; Responsible for strategic media alliances and relationship management; Creation of Web site architecture and content; Research and test new business growth segments.

Development and management of integrated marketing promotions to support advertising sales and circulation retention and growth. Specific responsibilities for marketing budget and plan including special event and conference organization, sponsorship, direct mail, electronic media, Web, telemarketing and print advertising; Development and management of strategic relationships and alliances; Copywriting for direct mail, media kits, email promotions, multimedia and Web; Research growth segments and new product development; Database development and management.