Dana Smith Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, Us

In my role at Lifespace, I provided strategic leadership alongside a tremendous team of peers to support the success of 4,200+ employees, stewarding approximately $450M in annual revenue. I collaborated with senior leadership to align efforts with the organization's strategic plans, resulting in significant organizational improvements including a 17-point increase in Net Promoter Score and a 13% increase in operating revenue year-over-year.I put a high priority on relationships with leaders across the organization which led to strong partnerships, effective problem-solving, and transparent and honest communication. Through leading interdisciplinary task forces, I was able to lead teams to identify and address key issues impeding organizational progress. Through strategic planning and execution, including the incorporation of OKR methodology, I championed change, empowered leaders at all levels, and translated long-term strategic plans into actionable improvements across functional areas. My efforts not only drove revenue growth and enhanced brand stewardship but also fostered a culture of transparency, effective problem-solving, and continuous improvement within Lifespace Communities.I had responsibility for leading all sales and marketing initiatives across all levels of living, overseeing a $20MM annual marketing budget. The most significant impact I had on the organization's sales & marketing efforts came from a realigned marketing messaging strategy, improved digital performance, and establishing an innovative, highly-reliable lead ranking process which enhanced sales focus, efficiency, and productivity.

I am honored to have served Emerson Senior Living as their Vice President of Operations and then President & Chief Culture Officer. During my time at Emerson, leading a team of 250+ and overseeing $20MM+ in revenue, I was responsible for successful operation of the organization's full-service Independent Living communities. My responsibilities encompassed oversight of all operational aspects, from team member engagement to financial performance to resident experience. With an initial focus on successfully integrating new communities into the portfolio through culture implementation and change management, the pandemic shifted focus, and I had the responsibility for leading all COVID-19 prevention and spread mitigation efforts. Pre- and post-pandemic, I prioritized the development and implementation of policies and procedures aimed at enhancing resident experience, streamlining operations, and mitigating risks. Leading a diverse team of directors, I fostered a culture of empowerment, support, and accountability, enabling them to achieve their goals and provide exceptional service to our residents.Despite the pandemic, the team's execution of strategic initiatives yielded strong results, including a notable increase in occupancy by an average of 21.3% across Emerson's portfolio in the six months following the COVID-19 vaccine rollout. Additionally, we successfully doubled Emerson Personal Services utilization within twelve months, leading to increased revenue, improved resident retention, and a 28% margin. By developing and executing annual operating budgets and setting performance metrics, I ensured financial stability and guided the organization towards sustained growth and success.

Irving, Texas, Us

Boston, Ma, Us

Bba, Marketing, Economics

Education record