Dana Smith

Dana Smith Email and Phone Number

People-first Leader | Operations | Revenue Growth | Strategy | Marketing @ The Legacy Senior Communities
Dana Smith's Location
Dallas, Texas, United States, United States
Dana Smith's Contact Details

Dana Smith personal email

n/a
About Dana Smith

Strategically-minded executive with nearly 20 years of experience in a multi-pronged industry that combines hospitality, healthcare, multifamily housing, and insurance. Improving organizational performance while driving strategic direction. Servant leader dedicated to investing in the growth and development of team members as they pursue their passions and find meaningful purpose in their work while aligning efforts that best drive performance to advance mission and pursue vision.

Dana Smith's Current Company Details
The Legacy Senior Communities

The Legacy Senior Communities

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People-first Leader | Operations | Revenue Growth | Strategy | Marketing
Dana Smith Work Experience Details
  • The Legacy Senior Communities
    Chief Marketing Officer
    The Legacy Senior Communities Aug 2024 - Present
    Dallas, Tx, Us
  • Lifespace Communities, Inc.
    Chief Marketing & Experience Officer, Chief Revenue Officer
    Lifespace Communities, Inc. Feb 2022 - Sep 2023
    Dallas, Texas, Us
    In my role at Lifespace, I provided strategic leadership alongside a tremendous team of peers to support the success of 4,200+ employees, stewarding approximately $450M in annual revenue. I collaborated with senior leadership to align efforts with the organization's strategic plans, resulting in significant organizational improvements including a 17-point increase in Net Promoter Score and a 13% increase in operating revenue year-over-year.I put a high priority on relationships with leaders across the organization which led to strong partnerships, effective problem-solving, and transparent and honest communication. Through leading interdisciplinary task forces, I was able to lead teams to identify and address key issues impeding organizational progress. Through strategic planning and execution, including the incorporation of OKR methodology, I championed change, empowered leaders at all levels, and translated long-term strategic plans into actionable improvements across functional areas. My efforts not only drove revenue growth and enhanced brand stewardship but also fostered a culture of transparency, effective problem-solving, and continuous improvement within Lifespace Communities.I had responsibility for leading all sales and marketing initiatives across all levels of living, overseeing a $20MM annual marketing budget. The most significant impact I had on the organization's sales & marketing efforts came from a realigned marketing messaging strategy, improved digital performance, and establishing an innovative, highly-reliable lead ranking process which enhanced sales focus, efficiency, and productivity.
  • Emerson Senior Living
    President & Chief Culture Officer
    Emerson Senior Living Oct 2020 - Feb 2022
    I am honored to have served Emerson Senior Living as their Vice President of Operations and then President & Chief Culture Officer. During my time at Emerson, leading a team of 250+ and overseeing $20MM+ in revenue, I was responsible for successful operation of the organization's full-service Independent Living communities. My responsibilities encompassed oversight of all operational aspects, from team member engagement to financial performance to resident experience. With an initial focus on successfully integrating new communities into the portfolio through culture implementation and change management, the pandemic shifted focus, and I had the responsibility for leading all COVID-19 prevention and spread mitigation efforts. Pre- and post-pandemic, I prioritized the development and implementation of policies and procedures aimed at enhancing resident experience, streamlining operations, and mitigating risks. Leading a diverse team of directors, I fostered a culture of empowerment, support, and accountability, enabling them to achieve their goals and provide exceptional service to our residents.Despite the pandemic, the team's execution of strategic initiatives yielded strong results, including a notable increase in occupancy by an average of 21.3% across Emerson's portfolio in the six months following the COVID-19 vaccine rollout. Additionally, we successfully doubled Emerson Personal Services utilization within twelve months, leading to increased revenue, improved resident retention, and a 28% margin. By developing and executing annual operating budgets and setting performance metrics, I ensured financial stability and guided the organization towards sustained growth and success.
  • Emerson Senior Living
    Vice President, Operations
    Emerson Senior Living Feb 2019 - Oct 2020
  • Murdock Integrated Strategies For Senior Living
    Sr. Vice President, Strategic Services
    Murdock Integrated Strategies For Senior Living Dec 2014 - Jan 2019
  • Murdock Integrated Strategies For Senior Living
    Principal, Director Of Planning And Research
    Murdock Integrated Strategies For Senior Living Dec 2008 - Dec 2014
  • Greystone Communities
    Senior Associate
    Greystone Communities May 2005 - Dec 2008
    Irving, Texas, Us
  • Liberty Mutual
    Senior Marketing Analyst
    Liberty Mutual Jul 2002 - May 2005
    Boston, Ma, Us

Dana Smith Skills

Market Analysis Marketing Strategy

Dana Smith Education Details

  • Southern Methodist University
    Southern Methodist University
    Economics
  • Cypress Creek
    Cypress Creek

Frequently Asked Questions about Dana Smith

What company does Dana Smith work for?

Dana Smith works for The Legacy Senior Communities

What is Dana Smith's role at the current company?

Dana Smith's current role is People-first Leader | Operations | Revenue Growth | Strategy | Marketing.

What is Dana Smith's email address?

Dana Smith's email address is da****@****ing.com

What schools did Dana Smith attend?

Dana Smith attended Southern Methodist University, Cypress Creek.

What skills is Dana Smith known for?

Dana Smith has skills like Market Analysis, Marketing Strategy.

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