Dana Meyer Email & Phone Number

Freelance marketing creative, storyteller, copywriter, consultant and strategist. I specialize in elevating brands by crafting a narrative highlighting your unique story and using impactful design to drive results.A seasoned marketing professional with over 20 years of expertise in marketing, advertising and creative services across multiple industries. Experience spans marketing strategy, campaign creation and execution, creative services, copywriting, editing, graphic design/layout, brand management, project management, strategic partnerships, strategic planning and team leadership. Areas of interest and expertise: Freelance Creative Services | Storytelling | Copywriting | Editing | Content Creation | Design/Layout | Marketing Strategy | Brand Management | Strategic Partnerships

Bellevue, Ne, Us

• Developed, managed and executed annual strategic marketing plan and multi-year budget in alignment with organizational goals, reporting to the Executive Director. • Utilized multi-faceted, integrated marketing and communications campaigns to identify target market users to achieve organizational revenue goals, including print/digital advertising, Google Ads, SEO/SEM, targeted email marketing, geotargeting, lead generation and retargeting, and social media and content marketing. • Attained record-breaking memberships and admissions for three consecutive years, during the height of the COVID crisis. • Exceeded largest number of one-day annual membership purchases in organizational history (December 2023). • Managed the organization's online presence, strategizing social media and website initiatives, resulting in an increase of net new followers across all online channels by over 47%, including Facebook (49%) and Instagram (48%).• Participated in the creation and execution of a five-year organizational strategic plan in coordination with organizational leadership. • Collaborated closely with the Director of Donor and Visitor Services to develop and execute marketing and communications strategies associated with annual membership, sponsorship and fundraising campaigns to facilitate relationship development, solicitation, and attainment of fundraising and revenue goals.• Oversaw content creation, design and distribution of all print/digital content, including ads, email marketing, monthly and quarterly newsletters, corporate communications, fundraising communications, member and volunteer communications, and collateral materials, ensuring brand consistency by maintaining a unified voice, style and design. • Orchestrated strategic partnerships to identify opportunities for high-impact collaborations resulting in increased brand visibility.• Managed all aspects of community and media relations.• Recruited, trained and supervised marketing staff and interns.

As a senior marketing professional, I was responsible for technical proposal preparation, development/implementation of marketing and business development goals, and creation/implementation of strategic planning initiatives designed to generate new business for a local water resources engineering firm. I prepared various marketing documents, including new business proposals, statements of qualifications, project interviews and marketing pursuits. Responsibilities included writing, editing, creative design/layout, project management, printing, production/assembly and deployment of all new business and marketing pursuit materials. I assisted with the creation and implementation of marketing and business development goals, including: compiling market research data/intelligence regarding clients, competition and prospective new business leads; providing insight regarding strategic planning initiatives to proactively build a prospective client base for areas of specialty previously experiencing only organic growth; and providing insight regarding strategic plan development of 5-year and 10-year company goals. I was responsible for the development, brand management, project management and utilization of general marketing materials designed to promote company services and generate new client inquiries. I attended marketing and networking events for new and existing clients, handled all aspects of marketing and booth activities at industry meetings, and oversaw all social media accounts.

Omaha, Nebraska, Us

As a senior marketing strategist I oversaw multiple high-level service lines and created annual strategic marketing plans designed to drive new patient inquiries and overall volume growth. I coordinated a multidisciplinary team to implement all tactics from conception to development, while meeting deadlines, goals and budgets. My role included project management, copywriting, editing and creative design for a wide range of mediums, to include: TV, print, radio, billboard, direct mail, paid digital and social media campaigns, non-paid social media and PR strategies, supporting collateral materials, external and internal communications, as well as internal and external events. I utilized market data and intelligence to understand the service line business and the significance of strategic positioning, audience targeting, consumer behaviors and message consistency. I developed and managed relationships with service line executives, physicians, staff and key stakeholders, and established credibility with service line management by acquiring and maintaining an in-depth knowledge of the key issues, new developments, industry trends and competitive landscape associated with each service line.Special projects: • Orchestrated the 2016 Nebraska Medicine fall TV campaign, handling all aspects of mass media management including location scouting, shoots, schedules, talent coordination, vendor relations and overseeing patient privacy standards for hired talent and crew.• Identified a market disrupter for the Hepatitis C Clinic, launching a successful multi-platform campaign resulting in high-profit margins for the organization in fiscal year 2016.

Omaha, Nebraska, Us

As a communications specialist I oversaw all facets of marketing and communications, from inception to completion, for the UNMC Department of Orthopaedic Surgery and supported 15 faculty members in various communications-related activities. I developed a wide range of internal and external marketing materials including: promotional and fundraising publications, patient education materials, inner-office communications, newsletters, e-publications, physician biographies and curriculum vitaes, grant proposals, scientific documents, website content, alumni event communications and recruitment advertising.I also created a biennial report of approximately 100 pages, designed for fundraising, faculty recruitment and to serve as a report of department activities to peer institutions across the nation. I managed all writing, editing, photography and print production, including coordination with a design firm, photographer and printer, and kept the 12-month project on time and within budget.

From 1999 to 2001, I held three positions at Aetna, including: Rating Coordinator, Marketing Department 10/2000 to 3/2001Sales Support Product Specialist, Marketing Department 1/2000 to 10/2000Plan Benefit Specialist, Employer Services 1/1999 to 1/2000

I served as the marketing director and communications coordinator for a local dermatology office, including nine satellite offices in the Southeast Nebraska region. In my role, I created, edited and distributed all advertising materials, as well as coordinated free cancer screenings and awareness seminars for local businesses and schools.

Bachelor Of Journalism (Bj), Advertising & Pr/Communications

Journalism

Education record