Digital Communcations Specialist
Current• Worked with senior leadership to brainstorm, develop, and implement new public relations strategies using storytelling as the key to help define mission, set objectives for editorial content, and fully understand how to use content to help achieve business objectives. • Responsible for implementation and management of a range of on-line and off-line communication strategies targeting media and industry engagement.• Maintained media lists for targeted launches and outreach programs.• Conducted research to support PR planning.• Assisted in tracking media coverage for PR metrics (e.g. web analytics).• Manage agencies’ and client Social Media presence via Facebook, email marketing, Twitter, Blogs, etc. as directed by management. • In conjunction with the web team, I helped to adapt, improve and optimize web communication for SEO and organic keyword search.• Worked with the web development team, marketing, and business development to coordinate and implement new online content.