Dana Richards Email & Phone Number

By securing contracts with interior and exterior home remodeling products companies, I successfullyexpanded their B2C sales by engaging customers directly in their homes. This hands-on approachallowed for personalized consultations and elevated sales and customer satisfaction. With a proventrack record of success as an independent sales contractor, I regularly closed 100+ deals per year withan average contract of $22K. This demonstrates my ability to navigate complex sales processes indiverse verticals and convert up to 35%+ of warm leads.My outstanding performance has been recognized by notable accolades. I have earned the prestigiousPresident's Club Award (1-800 Hansons) in 2021, 2022 and 2023, demonstrating my consistentexcellence and contribution to the organization's success. Similarly, during a challenging economicperiod from 2018 to 2020 (K-Designers), I excelled at surpassing expectations and deliveringexceptional sales results.To further highlight my sales accomplishments, I have consistently achieved impressive closingrates and gross sales figures up to 6 figures per year in a pattern of consistent growth, with eachyear showcasing strong performance and accelerated revenue generation - (2023 - $1.83M), (2022 -$2.38M), (2021 $1.69M), (2020 - $1.08M).In the Salt Lake region, I ranked #1 (2021, 2023) and #2 (2022) out of a competitive 10 sales leaders,showcasing how I outperform and excel in a challenging market. On a national scale, I achievedimpressive rankings of #16 (2021), #5 (2022) #9 (2023) out of 123 national sales professionals(1-800 Hansons).

West Valley City, Utah, Us

Created B2B auto loan production team, capturing $120M across dealers in 10 states. Built frictionless,responsive subprime auto loan financing company that produced auto loan decisions within 5 minutes,no stipulations, and provided same-day funding in a highly competitive industry. Designed probabilisticmodel that analyzed comprehensive borrower profile and returned application validations without time-consuming verifications. Led operations team of 24.• Generated unprecedented $6M/month within 5 months of launch, achieving $40M goal, 4 monthsahead of target• Far exceeded 3-month target to first visibility among auto dealerships; earned reputation and privilegeof “first look” by dealers who were frankly astounded by ease of system and speed of loan decisioningand funding.• Acquired business of mega-dealers (20+ stores) as preferred financing company, having receivedexceptional service and extraordinarily fast turnarounds.• Hired and trained exceptional underwriting and funding team• Developed all critical operations policies to process, decision and fund loans with expediency• Led the design of loan operating and funding systems for speedy turn around time

I made significant sales contributions in Utah, doubling the company's production via 6 figures inpurchased contracts, a testament to my skill for driving sales and delivering outstanding results.• Created plan to capture business from competitors.• Visited 58 Utah dealers multiple times / month to engage with their sales teams directly.• Trained management teams on company’s lending products• Ensured deals were funded on time and easily, working with dealers to understand company systemsand assisting them to provide proper documentation.• Resolved funding issues with dealers, which alleviated dealer frustration, increased mutual trust, andproduced greater capture ratio even when lending program was somewhat less competitive than thoseof other industry participants.I was proud to have been honored as the recipient of the esteemed "Top Gun" for Ancillary Salescorporate award, recognizing my exceptional performance and contributions to ancillary sales. AsDana Richards - page 2the first marketing representative to generate sales for ancillary products, I paved the way for futuresuccess in this area.Furthermore, I was recognized as the "Western Region Top Producer for Ancillary Sales," whichhighlights my exceptional sales results.

Chadds Ford, Pa, Us

I was the first Utah representative to consistently meet and exceed sales goals. I produced this recordperformance by regularly visiting several dozen Utah automotive dealers to train managers on sales ofour lending products and to win their business with exceptional customer service and mutual trust.• Worked with Utah dealers to gain sub-prime auto loan contracts• Worked with underwriters to compete against national lenders to win purchase of sales contracts.• Recognized as the first Utah representative to consistently meet and exceed sales goals.

Over the course of a decade, I held a number of sales management positions in automotive finance. Iexcelled in every one, across multiple strategic, operational, marketing, and sales functions:> Credit Resource Center, Larry H. Miller Auto Campus, Provo, UT, 2011–2013. Working with 3 stores,I improved sales of subprime auto loans. Using innovative research, sales, and marketing tactics, Istreamlined our workflow and increased revenue.> Finance Director, Clifford Kia / Isuzu, Provo, UT, 2007–2010. As finance director, I increased storeprofitability with strategic presentation of loan options that exceeded profitability goals. I exceededcorporate targets by building, supporting, and refreshing relationships with a multitude of lendinginstitutions.> Dealer Services Representative, Westlake Financial, Los Angeles, CA, 2005–2007.

Draper, Ut, Us

My goal was to design and open a brokerage department. The success we experienced from mystrategic planning and execution were unprecedented.As a one-stop-shopping source for 14 partner lenders, I developed a program that generated maximalrevenue across 8 account managers and 8 funding managers. Year over year we achieved significantYOY growth for 3 years, adding staff to match our growth trajectory.Having set the business standards and cultural expectations from the start, we were able to grow into anational presence that attracted new employees and customers alike.