Jack of all trades, but a master of none! Once I decided to grow professionally, I had no idea where my specific skill (aptitude, bent, flair, gift, knack, talent) set could be used; therefore I didn't realize that this is my biggest strength - being a generalist rather than a specialist, versatile, and adept at many things. This is the reason SEO fits me like a glove! Not only my experience as a hotel owner has helped me always stay on top of my tasks and projects, but it has given me the ability to identify and implement improvements that enhance productivity, engage clients, and transform customer service. Business and revenue based SEO strategies are my cup of tea.