Dana Sass Email & Phone Number

Paris, Fr

Brooklyn, New York, United States

Lead a dynamic and innovative design studio to create and scale industry-defining brands across luxury consumer goods, beauty, biotech, health and wellness, music and entertainment, food and beverage, and hospitality. Manage the full suite of brand development services, from discovery and research to GTM execution, driving brands from concept to market leadership. Through a rigorous design and refinement process, I guide teams in delivering high-impact creative assets, strategic campaigns, and optimized digital platforms, all aligned with the clients' vision and objectives.Incubated 15 brands from concept to GTM strategy, managing end-to-end development including discovery, market positioning, and creative execution.Advise a portfolio of 25+ startups and executives, creating growth strategies to inform 100M+ revenue increase potential in 24 months. Partner with founders, investors, and executives to shape business models and brand identities, resulting in 12 successful product and brand launches.Lead multidisciplinary teams in executing brand audits, market testing, and tactical GTM strategies to pre-validate each concept. Forge strategic partnerships with wholesale and retail leaders, boosting market share potential, and creating new multi-million-dollar revenue stream opportunities.Foster partnerships with independent brands, creative directors, and industry influencers to enhance brand visibility and market positioning.Develop and refine comprehensive brand guidelines and digital platforms to ensure consistent and scalable brand identities.

New York, New York, United States

Directed global creative, 360 strategy, and business development for high-visibility campaigns across U.S. and European markets, driving $25M annual gross margin while fostering and growing key client relationships. Expert in leading cross-functional teams and enhancing organizational growth through cultural, creative, and engaging solutions.Managed 30+ U.S. and European campaigns and clients, resulting in increased annual gross margin through strategic execution and relationship management.Served as strategy liaison between U.S. and Paris HQ, ensuring seamless collaboration on 15+ global clients and 360-degree campaigns.Mentored 12 senior and junior team members, improving performance and fostering a high-performing team culture across strategy, creative, account, and digital functions.Achieved an increased 88% pitch success rate in 6 months from agency benchmark of 72%, leading global pitches for high-value existing and perspective new business.Increased client budgets by 20% within 8 months, demonstrating strategic impact on revenue growth.Secured 6 new global clients within the first 6 months through business development initiatives, producing pitches and strategies rooted in creative storytelling, opposed to the agency standard of offering tactical solutions. Collaborated on luxury client campaigns with global teams, delivering strategic planning, branding, and rebranding initiatives for high-profile clients.Produced key financial and performance reports for European Government co-financed campaigns, enhancing transparency and accountability.

Greater New York City Area

Delivered brand leadership and growth strategies for global clients in luxury, hospitality, media, and wellness sectors. Collaborated with c-suite leaders and ownership groups to develop and execute brand strategies, marketing initiatives, and business development plans that drove market growth and highly increased brand visibility on a global scale.Directed brand development and GTM strategies for key clients, including Aparium Hospitality, Lonely Planet, Keith Haring Foundation, and Tru Skincare.Crafted communication strategies for European brands targeting North American markets, driving increased customer engagement and multi-market revenue growth. Conducted in-depth market research and competitive analysis, uncovering insights that led to optimized brand positioning amongst competitors. Facilitated partnerships with industry thought leaders, media outlets, and brand collaborators, generating 70+ new media placements and 47% uplift in social or digital reach through strategic collaborations.Developed and led business growth initiatives, achieving 46% growth in client revenue.

Greater New York City Area

Drove global brand strategy and business development for Calvin Klein’s luxury verticals. Partnered with cross-functional executive teams to expand the brand’s presence, refine market positioning, and optimize operations across multiple international markets.Collaborated with divisional executive leadership to develop bi-annual brand, marketing, and sales growth strategies, presented to the PVH Board of Directors. Led market research to determine product strategies for RTW, SLG’s and Couture while refining brand and product positioning for new and existing targeted audiences.Expanded global retail from 12 wholesale accounts to 471 doors worldwide within two years and optimized operations, resulting in 22% cost reduction annually.Managed global campaigns and showroom operations in New York, Paris, and Milan, including PR events, marketing activations, and client engagement.Developed and executed new brand identity guidelines and communication strategies that enhanced Calvin Klein’s global visibility in the luxury market.

New York, United States

Identified a whitespace in the luxury accessories market and developed a lifestyle brand centered around a hero product. Led all aspects of the business, from concept and execution to product development, 1M in pre-seed funding and advisory board appointments, driving the brand’s growth and establishing it as an innovator in the luxury accessories market.Developed and executed comprehensive brand identity, positioning, content and communication strategies to resonate with high-profile consumers target retailers.Led product development from supplier relationships and sourcing to production. Established and maintained partnerships with domestic and global retailers, successfully negotiating consignment agreements, while managing D2C sales.Led digital and social media marketing initiatives, creating compelling content and a strong online presence that drove customer engagement and brand loyalty.

Manhattan

Played a pivotal role in defining the agency’s strategic direction and expansion, enhancing its boutique culture, and driving successful brand and campaign strategies for our largest client, Unilever. Worked closely with the executive leadership team to align creative and account teams, improving overall communication and project outcomes.Developed, executed and validated brand and campaign strategies that leveraged in-house creative resources across Unilever’s CPG brands including: TRESemme, Toni&Guy, I Can’t Believe It’s Not Butter, Country Crock, and Dove.Led strategic responses to RFPs, conducting extensive research and insights to develop compelling, data-driven proposals that won new business, improving client satisfaction and campaign success rates.Fostered collaboration between Account and Creative teams, as an extension of the Managing Director, to streamline processes and enhance project outcomes.

Bachelor’S Degree, Fashion/Apparel Design

Activities and Societies: Fashion Week Intern

High School Diploma, Business/Commerce, General

Activities and Societies: Business/Entrepreneurship Club Varsity Swimming Varsity Soccer JV Basketball JV VolleyballGraduated 1 year.