Dana Singleton Email & Phone Number

Stamford, Ct, Us

Retail: David's Bridal / The Vitamin ShoppeConsumer Electronics: VizioHelp build/re-build the Brand and drive sales/revenue and ROAS with a Full-Funnel approach (Lower Funnel emphasis)Entertainment: WB|Discovery (OWN)Leading the development of cross-channel investment strategy to develop holistic media recommendations that span the viewer journey across multiple programs (Scripted and Unscripted) for Oprah Winfrey Network (OWN).- Create and Deliver high quality media National & Local recommendations to drive consumer engagement, series awareness, and promotional efforts in support of the brand, its programming, and network initiatives- Data analysis from multiple sources and quickly triangulate insights based on often imperfect data (i.e. Inscape, Nielsen TV Toolbox)- Conduct relevant analysis to pitch new opportunities- Manage multiple teams for cohesion and alignment (Project Management, Marketing, Buying Teams)- Part of AI Taskforce (Research how AI is reshaping the advertising industry landscape and its impact on media planning and buying)

London, London, Gb

Multi-Tasker, Project Manager and Problem Solver Recipient of Verizon's AdDisruptors 2.0 Program- Manage client communication and relationships- Work with internal and client stakeholders to ensure processes are being adhered to- Identify and escalate potential risks in established work stream- Establish and enforce all internal procedures to ensure agency compliance- Responsible for new business needs assessment and set-up- Member of Zenith/Moxie/MRY Diversity & Inclusion Council

London, London, Gb

Story-Teller, Client Whisperer, Team Builder- Manage Telco account: Verizon Local/Regional Media for both FiOS and Wireless (net annual media billings $400MM)- Design tailored market strategy for key local segments and initiatives such as: A55+, Hispanic Marketing and Military- Day-to-day contact/meetings with Verizon Marketing Managers- Thought leadership: Assist SVP & EVP in continuously educating media and marketing clients of the constantly evolving media landscape and consumer insights; Foster positive client + internal relationships- Team leader (up to 8 junior staff members) – Supervise, train and develop staff

Upper Saddle River, New Jersey, Us

Manage International/National accounts such as: - International: 1&1 Web Hosting (net annual media billings $25.5MM; German company)- Idelle Brands: Brut, Pert Plus & Infusium 23 (net annual media billings $3.6MM)- Rita’s Italian Ice (net annual media billings $3.2MM)- Panasonic Toughbook/Toughpad –B2B verticals (net annual media billings $2MM) Manage local accounts such as:- Thomas Edison State College (net annual media billings $2.0MM)- Huntington Learning Centers - Corporate & Franchises (net annual media billings $1.7MM)- Capital Health Institute (net annual media billings $1.2MM)- Liberty Science Center: Non-Profit account (net annual media billings $1MM)Planner & Buyer: Specialize in Broadcast (Spot & National), Hybrid TV buys (DR + General) and Digital/Interactive

Upper Saddle River, New Jersey, Us

- Handled planning and buying responsibilities as well as optimizing offline and online campaign initiatives- Monitored media landscape to stay abreast of new trending digital opportunities- Specialize in Broadcast (Spot & National), Hybrid TV buys (DR + General) and Digital/Interactive - Assist the Group Director and President of the Company with new business pitches

New York, Ny, Us

Manage national G2D2 DRTV accounts such as: - Healthcare :: Aetna Medicare (net annual media billings $24MM) - Travel :: Orbitz.com (net annual media billings $10MM) - Hotel Brands :: Days Inn, Super 8, Travelodge (net annual media billings $3MM)