Dana Gerenda Email & Phone Number

San Rafael, CA, US

San Rafael, CA, US

• Primary Focus - Support for the Global Commercial, Professional Services, and HR Organizations.Lead and implemented first Global Company-wide roll-out of tealbook in the marketplace. This was driven by the successful.
• Global support of: Agency/Advertising along with all Media (Consumer - DTP, Professional - HCP, Digital (SEM / SEO), NPP -NonPersonal Promotions, Media, Public Relations, and Medical Communications)
• Global Meeting and Event Management Company Wide (including all areas- a/v production, travel, etc.)
• Advisory (Ad) Boards and Patient / HCP - speaker programs, KOL Management and Speaker Training
• Exhibit Booth Management
• Commercial Operations / Marketing Operations

Novato, CA, US

Procurement Foundry Panelist - 2020AOP Mastermind Speaker - 2020EU ProcureCon Marketing Speaker 2020Key Note - Sievo Friends America - 2020Procurement Leaders- Building Your Brand (Women) Panelist - 2020ANA Marketing Day Speaker - In House Agencies - 2020GWPP - Panelist 2020ProcureCon Marketing Speaker 2019ProcureCon Marketing Advisory Board Member.

Foster City, CA, US

• Implemented Advertising (all brands areas: HCP, DTP, Payer and Agency types: Media, Digital, Creative, etc.) benchmarking tool (RightSpend) over two years that covered all brands globally.
• Influenced ~60M of agency spend to achieve 1.2M of savings within the first 6 months and 10% savings over the subsequent two years.
• Negotiated and implemented the first Pay for Performance contract with total contract of 20% at risk. Included key SLA's that were quantitatively based to ensure alignment with agency expectations.
• Co-lead the FY2016 US fleet category selector to increase average MPG (over 10 MPG increase), reduce TCO (total cost of ownership) and provide the business with over 1.5M of hard savings.Supporting the Commercial.
• Fleet (including US, Canada, Japan and Brazil fleet)
• Agency/Advertising (Consumer - DTP, Professional - HCP, Digital, and Medical Communications)

Westlake Village, CA, US

• Role entailed managing the growing indirect sourcing function. Includes:
• Implemented indirect purchasing policies and procedures and driving the effort to create procurement awareness and cost conscious behavior.
• Was responsible for data collection and validation, opportunity assessments and working with internal stakeholders to address spend through strategic sourcing and procurement.
• Lead cross-competitive events (RFPs, auctions, etc.) in support of category strategies.
• Drove category management including all analysis, development and implementation of all sourcing solutions and negotiations of all indirect spend
• Collaborated with store operations, procurement and suppliers to roll-out new “green” boxing supplies; switching suppliers at 250 locations within two months that yielded a 20% savings

Thousand Oaks, CA, US

• Category Manager for Global Strategic Sourcing NACO - North American Commercial Operations Role entailed developing and managing the overall sourcing and supplier management processes for the Fleet category and.
• Delivered $1M of hard savings in first 9 months and $8.5M in the second year exceeding the target goal for a Category Manager by over 200% in 2011 and 2012
• Prioritized a portfolio of high-value strategic sourcing opportunities for $60M of spend within the Management Consulting Mega-Category and gained approval for execution from CPO
• Presented opportunity analysis of fleet category to General Managers and VPs that enabled me to gain their support and approval for strategic sourcing opportunities to produce savings of $7M in a matrix environment
• Coached and mentored a summer 2012 intern to help support and provide savings for the fleet category
• Leveraged detailed spend analytics and external market intelligence to enable fact-based prioritization discussions with key stakeholders for the fleet and management consulting categoriesSr Finance Associate for NACO.

Indianapolis, Indiana, US

• Associate Finance AnalystManaged expenses including planning, forecasting, reporting, and analysis of internal business customers: Global Process and Maintenance Engineering, Corporate Health Safety & Environmental and.
• Led forecasting and planning process of operating expenses and capital targets.
• Developed and communicated quarterly rolling forecasts, and capital prioritization processFinancial Decision-Making Support
• Assured financial involvement in business partner capital initiatives with impact of $250K or greater
• Actively participated in Six Sigma teams as member or valuation analyst
• Educated Business partners on Lilly policies of financial concepts by formal and informal training classesAssistant Laboratory Technician, Quality Control Laboratories

Mba, Executive Mba

Bs, Biology