Responsible for leading a team of 10 professionals in building strategies to support the development of branded content marketing campaigns. Leveraged primary and secondary ViacomCBS audience and consumer research, cultural intelligence and social listening tools to uncover insights.Responsible for leading the development of thought leadership to position ViacomCBS within the advertising and marketing community by delivering work that focused on increasing understanding of young audiences and multi-cultural consumersProvided marketing and consumer insights strategy for over 300 marketing campaigns annually.Launched and designed a marketing and communications planning process that provided Velocity with a strategic approach to develop custom content supporting its marketing, pitch, brainstorming and execution efforts. Ultimately, leading to a 200%+ increase in strategic support to deliver branded content campaigns.Developed an initial on-line insights on demand digital tool (OLIO) to support Velocity’s rapid RFP process providing integrated marketing teams with easy access to a wide variety of ViacomCBS marketing insights data. This initial tool has now evolved into an insights platform supported by MarketLogic with department wide access.Launched a mobile based consumer community to gain quick time insights to fuel intellectual content trends and rationale for marketing ideas.Developed and launched a training program to support Velocity’s insights and social teams. Curriculum includes core programs e.g. Insights Bootcamp and Brainstorm Reboot.Led the development and execution of marketing plans to support and promote Velocity’s thought leadership (Culture of Proximity 2.0 and Power in Progress) at industry conferences to include Social Media Week NY, InfluenceThis, Cannes, CES etc. and through press.Led the development and concept identification of a pilot podcast--Do You Follow Me to support the marketing Velocity thought leadership content.

Red Fuse -WPP Agency (Colgate Global Ad Agency): Operating as the head, global data strategy. Leading RF efforts toward becoming more data driven. Partnering with CEO, and media colleagues to execute data driven marketing for Colgate Palmolive globally.Leading efforts with Colgate global and North American clients to develop the company’s best practice execution around the world.Identified proof of concept marketing efforts for Optic White and Colgate Sensitive to test DDM effort and measure results.Collaborating with Colgate to develop and leverage 1st party data analysis through DMP partner to develop consumer segmentation POV.Partnering with 3rd party data providers to set strategy for data driven digital plan media execution.Developed agency vision and process for identifying test market criteria, aligning execution partners etc.

Joined the agency as Head Marketing Innovation and in 3 months asked by Managing Director to be interim client service team leader. Responsible for driving innovation through the agency to client organizations. Introduced real-time content capture and trends to infuse in marketing communications plans. Leveraging intelligence throughout the agencies business understanding process.Responsible for leading the account team through the day-to-day project management responsibilities to include strategy development, project management, financial management, defining SOW’s etc. Also led account teams through the medical and regulatory review processes on accounts to include Avastin, Auvi-Q, Premarin, Duavee, Eliquis and RebifAs client service leader leading a team of 20 professionals. Responsible for restructuring the group, by first setting the team vision, developing training modules, re-setting team focus and leading efforts to provide higher level strategic thinking to clients.Responsible for driving new business pitch efforts. Business development is an ongoing driving factor in the agency. Have led pitch efforts in the diabetes, oncology, oral care, eye care and women's health care categories.

Reporting to CEO, responsible for leading and driving client business strategy and engagements. Serve as the senior advisor to clients on real-time content and social strategy. Leading the development and implementation of best practice client service structure and delivery.

• Provide strategic consulting to Fortune 500 companies and early stage organizations. Responsible for senior client management (typically CEO/division President, Board of Director or EVP/SVP level). • Manage teams with the responsibility for delivering high level strategic business recommendations which ultimately impacted client company performance. Selected clients included Sprint Nextel, Best Buy, Dunkin Brands, Citigroup, Kellogg’s, Dick’s Sporting Goods etc.• Led the development of intellectual capital which positioned the firm in the digital marketing and e-commerce sectors. Co-author of “Talent 3.0. Solving the Digital Leadership Challenge”, “Digital Directors, Putting Your Expertise to Work in the Boardroom” and author of “The Digital Edge”.• Founder of Spencer Stuart’s Global Digital Leadership Exchange.• Positioned as a core consultant in the Global Digital and Direct Marketing, Consumer Goods & Services and Marketing Officer practices.

Served as the hands on senior strategic advisor to key marketing client leadership across all major marketing disciplines and business units. Also, engaged client decision makers to ensure satisfaction and calibrate firm initiatives against expectations.Led new business efforts to identify, pitch, acquire and develop communications programs for new client relationships including, State Farm, Pepsi, Frito- Lay, Royal Caribbean, Jaguar, McDonald’s, Remy Martin etc.Led day-to-day teams in the development of high profile Super Bowl TV efforts for Pepsi and Frito Lay that garnered top 10 Ad Meter placements.Delivered 15% profit margin and record-breaking revenues over a six-year period. P&L management. Developed office strategic plan; led marketing efforts and managed staff ramp-up to achieve dynamic growth in year one and achieved record levels of new business inquiry and conversion.Led business forecasting and budgeting efforts. Built internal management tracking systems to monitor company performance and client profitability.Led the senior leadership team in the creation of agency operating principals and culture-building initiatives.Successfully re-staged this failing small agency and positioned the firm as an omni-channel communications agency with a specialty in young adult target audiences and grew revenue from a < $1M base to $30M in 4 years.Managed an office staff of 45 and led training and professional development programs to increase efficiency and proficiency of executive level team.