Headed the formulation, promotion, communication, and execution of the B2B sales and marketing strategies including the sales of office products, office furniture design and fitouts, print and promotional materials, personal protection equipment and consumer electronics to all market sectors. Responsible for setting and reviewing the meeting of sales and profitability targets as well as the creation of the sales teams’ key result areas and performance indicators. Maintained team members’ adherence to the Officeworks safety policy. Reviewed sales performance reporting and associated actions and outcomes as a result.• Organised and headed training sessions for the coaching and mentorship of a team of 12 sales personnel and communicated effectively with team members over client feedback, goals, and objectives.• Successfully achieved our yearly target within ten months, accomplishing National Business Leader of the Year-FY 16/17.• In FY 16/17, my team members won National Account Manager of the Year, National Business Development Manager of the Year, National Print Manager of the year and as a group, we won the National Business Team of the Year award.• Earned National Business Leader of the Year-FY 17/18, 18/19 and my relevant team members won National Business Development Manager of the Year-FY17/18 as well as my team members won National Account Manager and National Print Manager of the Year award for FY 17/18 and 18/19, • In FY 17/18 we secured double digit growth to target.• And again in FY 18/19 my team achieved double digit growth to target.

Provided leadership for the administration of sales budgets with full P&L responsibility of all business activities, managing the development and coaching of Dealer Relationship Managers. Directed new business development opportunities that delivered exceptional results through the ongoing development, training, and servicing of Silver Chef’s and Thorn's Dealer, Broker, Financial Advisors, and Franchise networks within the Southern region territory.• Formulated and oversaw client retention and acquisition through the maintenance of exceptional customer services within the territory, leading to lowest client attrition rates in the country.• Headed the execution of successful strategies to increase the business and dealer retention in the assigned region through reviewing and analysing complex financial data to identify key opportunity areas.• Partnered with the Marketing Director to define the Southern Region Marketing Plan, leading to increased sales with existing partners and driving new sales for Silver Chef Limited and Thorn Commercial.• In 2015 innovated and managed the development and execution of the ‘National Go-to-Market Diamond Dealer Sales Program’ fir Silverchef Limited offering several unique benefits to members, with a criterion of achievement of more than $1.5m per annum to qualify for the program, successfully inducting 15 dealerships.• As a result of the program, Silverchef enjoyed a major sales uplift in 2015.• In 2016, Silverchef recorded a further uplift because of the ‘Diamond Dealer Sales Program’.• Successfully achieved our yearly budgets for Victoria, South Australia, Northern Territory, Tasmania, and Western Australia respectively for 2010/2011.• Again, we delivered double digit growth for Victoria, South Australia, Northern Territory, Tasmania, and Western Australia respectively in 2011/2012.• Hosted three ‘Diamond Dealer High Achiever’ trips for the company to India-2010, China-2011, and Vietnam-2012.

Spearheaded the enhancement in sales performance as well as staff retention rate, implementing the necessary changes to the sales, merchandising and customer service team. Held responsibility for training, coaching, and mentorship for sales staff to increase overall performance and inculcate new sales culture. Built and maintained relationships with key stakeholders across Australia. Managed enhancement in client retention to lower client attrition. Led logistics planning as well as cost control across the team and agents.• Oversaw the resolution of client issues, team competency gaps, as well as communication of solutions to management for further development and implementation.• Controlled the implementation and improvement in the company’s field marketing, distribution, and sales, and merchandising initiatives, evaluating, and communicating best practices.• Conducted hiring and training of field and Agent team members, assessing, and reviewing the day-to-day performance of all team members.• Maximised sales by establishing and retaining strong relationships with major clients, achieving budget in 2009/2010.• Managed best product placement in the store through the building and maintaining strong relationships with key stakeholders in the customer channel.• Effectively optimised the customer service and sales strategies and ‘supply chain’ management for all Albi major clients including Myer, David Jones, K-Mart, Big W, and others.• Collaborated with Marketing and Brand Directors to develop marketing and promotions plans, increasing sales with existing partners, and driving new sales with newly acquired customers.

Led the profitability and market penetration for RADO in the Australian, New Zealand and Pacific Islands markets, managing the sales and marketing team activity as well as the important inventory control. Directed a team of four Account Managers and one Marketing Manager, as well as indirect management for the customer service team, PR Manager, and four (4) Visual Merchandisers. Controlled inventory and all brand P&L financials. Managed client acquisition and retention as well as key stakeholder relationships within Australia, New Zealand, and the Pacific Islands.• Successfully achieved target in 2004/2005, 2005/2006, 2006/2007 , 2007/2008, and 2008/2009.• Headed development in sales and stock-on-hand budgets in line with company policy and expectations, personally managing national accounts, and implementing growth strategies.• Executed the ‘value chain’ proposition with the larger national retailers, automating ticketing systems and ordering systems for buying offices and distribution centres.• Introduced first RADO road show conducted around Australia and New Zealand, designed to pitch, and promote the new RADO direction, presenting to approximately 1000 people including dealer principles, buyers, retail staff and fashion journalists.• Arranged sponsorship and key client events at ‘The Australian Open Grand Slam event in 2005 and 2006, ‘The Kooyong Classic in 2005 and 2006, and ‘Shanghai Masters Tennis Invitational in 2006.• Rolled out the first RADO media roadshow in conjunction with the RADO PR Manager, for the presentation of new product and marketing strategies to key Journalists and Editors in the print media agencies, resulting in many product placements in key international titles, as well as free editorial inclusions in a very competitive space. • Communicated with key sport and media celebrities to wear and promote the RADO brand at major events and in the social press plus prime exposure in the TV medium.

Responsible for the management of my direct reports day-to-day sales and customer service functions with full P&L responsibility, focusing on the strategic and operational functions of the brand in the Australian, New Zealand and Pacific Islands markets. Built and maintained relationships with key retailers in Australia and New Zealand, increasing sales by recognising product and sales gap in the channel. Provided leadership, training, and coaching for two Regional Account Managers based in Sydney aiding sales across NSW, QLD, and NZ. Managed relationships with clients and key stakeholders, leading to low client attrition and sales enhancement.• Developed strong relationships with major national accounts including Michael Hill Jewellers (Australia/New Zealand), Nuance, Gregory Jewellers, Shum’s Jewellers, Angus & Coote (Retail and Duty Free), and Zamel’s.• Despite not achieving budget for the previous three years, I successfully led the team to exceed budget in 2004/2005. We strategically reduced the OMEGA customer base as part of the global strategy, and we still achieved budget as per the brand objective.• Maximised relationships with national accounts, which resulted in increased sales with Gregory Jewellers , Nuance , Shum’s Jewellery, and Salera’s.• Effectively retained and increased the partnership between Michael Hill New Zealand and OMEGA, with significant growth for OMEGA in the channel for 2005.• Collaborated effectively with OMEGA Marketing Manager on sponsorship and key client events including The Australian Swimming Championship, The Commonwealth Games, and Formula 1.• Coordinated with the OMEGA Marketing Manager and the OMEGA PR Manager to organize the grand opening of the first OMEGA Boutique in Sydney.

Oversaw the representation and promotion of RADO and Tissot by retaining clients, maximising sales, as well as maintaining and growing relationships with retailers. Led the RADO and TISSOT with prime display positioning outside of paid placements, building and maintaining stronger relationships with clients and retailers including Michael Hill Buyer, RADO’s largest client. Aided the RADO Brand Manager with the organization of events including the Australian Open Tennis event.• Launched a comprehensive product and sales training program for all sales staff, resulting in increased sales for RADO, especially in the Michael Hill and Angus & Coote channels.• Delivered Brand Managers with reliable market intelligence due to strong relationships with retailers, competitors, and customer head office staff.

Accountable for developing key strategic relationships with potential and existing customers whilst working towards the business objective to increase national transactions and revenues. Reported directly to the National Director of Sales and General Manager.

Started, owned and operated three (3) very successful Health and Fitness Centres on the NSW North Coast, at Port Macquarie, Laurieton and Wauchope.